launching a new product‚ it is better to pursue a brand extension strategy‚ than to develop a new brand Brand extension is a brand strategy which using the existing brand name to develop a new product or enter into a different product category market or industry. The new brand can be called as a “sub-brand”‚ and the original brand is referred as a “parent brand”. There are basically two different types of brand extensions. The first one is “line extension”‚ which means to launch a new product which is
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in Groups‚ Institutions‚ and Organizations: A Model and Theoretical Extensions. Few would argue that most companies must continually innovate and evolve to stay in business. To maintain this cycle of innovation and change‚ there must be a level of creativity‚ that is fostered within the organization. In their article Positive and Negative Creativity in Groups‚ Institutions‚ and Organizations: A Model and Theoretical Extensions (hereafter referred to as “the article”)‚ James‚ Clark‚ and Cropanzano
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A free market economy is an idealized form of a market economy in which buyers and sellers are permitted to carry out transactions based solely on mutual agreement without interventionism in the form of taxes‚ subsidies‚ regulation of government provision of goods and services. In this type of economy‚ all decisions are made by individuals and firms. The economy is in equilibrium when income equals output equals expenditure or simply‚ Injections equal Leakages. On a chart this is represented when
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CHAPTER 1 THE PROBLEM AND ITS SCOPE INTRODUCTION Rationale Values and conduct are the beliefs that guide an organization and the behavior of its members. The most important beliefs are those that set forth the ultimate purposes of the organization. They provide the organization with its raison d’ etre for outsiders and insiders alike‚ and justify the continuing investment in the organization’s enterprise. Often‚ however‚ the beliefs about purposes are hopelessly entangled with assumptions
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ASSESSMENT OF BAYANIHAN LEARNING COMMUNITY PROGRAM (BLCP) OF CAMARINES SUR STATE AGRICULTURAL COLLEGE (CSSAC) EXTENSION SERVICES OFFICE JANET H. DE LA RAMA MS AGED STUDENT A RESEARCH PROPOSAL SUBMITTED TO THE FACULTY OF THE INSTITUTE OF GRADUATE AND POLICY STUDIES‚ CAMARINES SUR STATE AGRICULTURAL COLLEGE‚ IN PARTIAL FULFILLMENT OF THE REQUIREMENTS IN AGRE 215 (AGRICULTURAL RESEARCH) CELY S. BINOYA‚ Ph.D. SUBJECT PROFESSOR FEBRUARY 2010 CHAPTER I INTRODUCTION All State
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manufactured in 19 countries worldwide and sold in more than 180 countries. Special K is one of the well-established brands among Kellogg’s brand category and was viewed as a stand-alone product. But‚ Kellogg’s had not created any variants or brand extensions to develop the core product. Kellogg’s recognised that it’s time to stretch the brand to not only keep original core product‚ Special K‚ strong but also grow the brand as a whole. They did a lot on marketing research‚ tasty research and quantitative
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COURSE TITLE: AEC1 (Agricultural Extension Communication) COURSE DESCRIPTION: Principles and methods of extension communication in agriculture COURSE OBJECTIVES: At the end of the course‚ the student should be able to: 1. describe the nature‚ scope and function of agricultural extension in the context of changing Philippine agriculture 2. explain how agricultural extension function effectively and efficiently to achieve its goal of helping improve the level of living of families
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proposal on hair extensions. The proposal will include profit maximization strategy‚ how to increase revenue‚ entry into the market. The proposal will also look at product differentiation and the mix of pricing and non-pricing strategies to increase revenue as well as pricing and non-pricing strategies for hair extensions under the current business cycle in the United States economy. Lastly‚ the paper will look at business decisions‚ credit markets and the global economy affects hair extensions. Hair
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farmer’s experience with UF/IFAS Extension with the hermeneutics imagination to introduce a new phenomenon. Hermeneutics Imagination Participants in this study shared their experiences as it relates to using UF/IFAS Extension. Several‚ mentioned that (a) African -American farmers in general don’t know what it UF/IFAS Extension is‚ (b ) outreach is not visibly and present in the communities (c) its not friendly enough for the people that have frequent UF/IFAS Extension in the past‚ (d) Information is
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AGRICULTURE OF BANGLADESH Agriculture is an important sector of the economy of Bangladesh and one of the main drivers of economic growth. In order to ensure food security‚ the present government is committed to achieve self sufficiency in food by 2013 through increased production. The contribution of this sector to GDP stood at 20.49 percent in FY 2008-09. According to the revised estimate of BBS‚ the overall contribution of the broad agriculture sector at constant price is 20.24 percent
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