Coca-Cola has strong brand recognition across the globe. The company has a leading brand value and a strong brand portfolio. Business-Week and Interbrand‚ a branding consultancy‚ recognize. Coca-Cola as one of the top 20 brands in their top 100 global brands ranking in 2009.The Business Week-Interbrand valued Coca-Cola at $67‚000 million in 2009. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12‚690 million Furthermore‚ Coca-Cola owns a
Premium Soft drink Coca-Cola Brand
HPLC Determination of Aspartame in Diet Coke Name: xx Student Number: xxx Class: xxx Aim The aim of this experiment was to determine the concentration of aspartame in a sample of diet Coke® using HPLC as investigation tool. Introduction High Performance Liquid Chromatography (HPLC) is one of the most widely used analytical techniques of nonvolatile organic compounds. Chromatographic processes can be described
Premium Chromatography High performance liquid chromatography
Financial Analysis of Pepsi Co. Pepsi Co. was Created and developed in 1898. It was first introduced as "Brad’s Drink" to be later renamed as Pepsi-Cola on June 16‚ 1903‚ 60 years later removing the “Cola” and leaving just Pepsi. "Brad’s Drink" got its name in New Bern‚ North Carolina‚ United States‚ in 1898‚ after his creator‚ Caleb Bradham He made it in his home where the drink was sold. It was later labeled Pepsi Cola‚ named after the digestive enzyme and kola nuts used in making the beverage
Premium Financial ratios Financial ratio Generally Accepted Accounting Principles
CASE STUDY-COKE BURN IBS MUMBAI Group Members- 1) Prateek Dassani 2) Priyanka Sharma 3) Rikin Dharani OBJECTIVE- The objective of the task is to increase the market share to 10% in a span of one year. This can be done by various methods; hence we have put forward all the available option
Premium Marketing Brand Caffeine
Charlotte SALLES SWOT ANALYSIS for Coca-Cola. 1.0 Introduction. SWOT analysis is a special technique which was invented by Albert Humphrey as a premeditated preparation device that is used to appraise the Strengths‚ Weaknesses‚ Opportunities and Threats involved especially when a company is planning to go for a new or renew an exiting project‚ it involves giving out the purpose of the company ’s project and recognising the inside and peripheral factors that will affect the achievement of
Premium Coca-Cola Soft drink Caffeine
The external Environment of business refers to the external forces which consist of legal-political‚ economic and culture‚ that play a part in influencing the direction that the firms take. The legal element of the environment is the framework of rules laid down by the government which business must operate. The labor laws protect the rights of the NBA players by providing for contracts of employment ‚ compulsory insurance ‚ recognition of National Basketball Association and industrial
Premium United States Basketball
Roman Society in the 2nd and 1st century BCE. Analysis on the Servile Wars. A Thracian slave‚ unchained and fighting for freedom against the Romans suppressors. Many who have watched a movie or two will know exactly who we are talking about. Spartacus‚ leader of one of the most stirring wars Rome has ever faced. What a lot of people do not know is the reality behind it. Not known‚ for example‚ is that Spartacus followed in the footsteps of other people. Eunus and Salvius were also starting a
Premium Ancient Rome Roman Republic Roman Empire
PESTEL Analysis: (COCA COLA) Political The non-alcoholic beverages falls in the category under the FDA and the government plays a role within the operation of manufacturing these products. In terms of regulations‚ the government has the power to set potential fines for the companies that did not meet their standard law requirement. The company has monitored the regulations and politics in each country to maintain and protect their brand image by assigning the risks. Such regulations are made
Premium Coca-Cola
YEAR 2014 BUSINESS REPORT ANALYSE THE MAJOR ETHICAL AND ENVIRONEMNT PROBLEMS‚ BY JOHNNY LIM GUAN HOOI STUDENT NUMBER: 0010258586 SUBMISSION DATE: 24th APRIL 2014 WORD COUNT: CONTENTS Section Page Executive Summary Introduction Executive Summary This report have a brief introduction of The Coca-Cola Company and first part will contain
Premium Coca-Cola Diet Coke Water supply
ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO PROJECT REPORT ON “ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO” UNDER GUIDANCE OF: MR. ASHISH SAIHJPAL (FACULTY‚ MARKETING) SUBMITTED BY: AKHILESH MITTAL ARVIND JAIN BIPIN SINGH KARAMJEET SINGH PAWAN KUMAR (MBA II SEMESTER‚ 2008-2010) UNIVERSITY BUSINESS SCHOOL‚ LUDHIANA 1 ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO CHAPTER 1 INTRODUCTION TO BEVERAGE INDUSTRY 1.1 BEVERAGE Any type of liquid specifically
Premium Coca-Cola Pepsi