"External analysis of the golf industry" Essays and Research Papers

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    continue producing vehicles. Automobile manufacturing facilities characterize massive investments in costly fixed expenditures‚ on top of the soaring costs of retaining labor. If the automobile industry experiences a decline‚ Toyota could very well find they are over capacity. Conversely‚ should the automobile industry experience an expansion; Toyota could possibly lose possible sales by reason of being under capacity. This is an emblematic weakness and concern within Toyota ’s high-volume manufacturing

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    http://www.researchandmarkets.com/reports/2013735/ Global Golf Industry‚ Participation and Growth Forecast Description: Worldwide golf sport and equipments/supplies industry is highly fragmented with largest contribution coming from the US‚ Japan and some of the European countries. Golf industry has a large number of male participants than female while this trend is slowly changing and increasing number of women are entering into the golf business. India and China are emerging markets for this sport

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    Callaway Case: Golf Equipment Industry 1. What are the industry’s dominant economic characteristics? According to a recent market study "Opportunities in the Global Golf Club Market 2004-2009" published by E-Composites‚ Inc ‚within the last 5 years‚ the golf industry has seen a significant growth of 5-15% annually at various regions of the world. The market size for the worldwide golf club manufacturing industry is estimated at US $3.9 billion. An increasing number of golfers in the world

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    against you” (Palmer‚ n.d.). The game of golf started in the United States (U.S.) primarily for the wealthy‚ but soon spread to the public in the 1950’s and 60’s due to televised tournaments. The industry continued to experience steady growth thanks to increased pubic awareness‚ rising household income‚ number of public golf courses‚ and technological innovations of golf club design. By 2008 the game of golf has matured into a 2.9 billion dollar industry (Gamble‚ 2010)‚ completely eclipsing its European

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    1. Discuss the trends in the golf equipment industry and how it may impact a company’s strategy. Ans: According to new the United States Golf Association (USGA)‚ Golf equipment manufacturers are forced to launch the equipment within the limitation. Therefore‚ the product differentiation is not quite high while recreational golfers do not enjoy playing due to lack of innovational equipment.  Also‚ the USGA states that there are various factors that result in the declining of golfers such as: 

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    Sensasi Golf Yang Semakin Melambung Saat ini‚ golf bukanlah lagi olah raga atau kegiatan yang diperuntukan bagi kalangan tertentu atau kalangan yang super elit saja. Dalam beberapa tahun terakhir‚ golf sudah menjadi olah raga yang lebih memasyarakat‚ dimana kalangan masyarakat yang lebih luas dapat turut merasakan sensasi bermain golf. Bagi masyarakat Indonesia‚ golf bukan hanya sekedar olah raga semata ataupun kegiatan yang dilakukan untuk mengisi waktu luang. Golf sudah menjadi

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    up 70% of the global golf retail market2. The financial crisis in 2009 resulted in the decrease of power of purchase in the US‚ as depicted in the below graphic‚ proxied by its consumer price index. Figure Historical U.S. and Japan CPI showing decreases in year 2009. Source: rateinflation.com In a survey3‚ more than 50% of respondent quit playing golf because they think it is too expensive. Now the logics are‚ global economy downturn caused many previously-active-golf-players quit the game

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    Group Case #2 Competition in Golf Equipment Industry in 2008 Presented By: 518 28225 26 Chatvilai Komindr 518 28328 26 Chokechai Ngamwutikul 518 28443 26 Duangta Thiansukitseree 518 28626 26 Tunyapon Jarupaisarn 518 29130 26 Bhornrat Bubphavanich 518 29146 26 Pornrudee Larpanant 518 29203 26 Puttipan Ponyanun 518 29501 26 Lalin Ananbanchachai 518 29518 26 Luksamon Phanpermpoon 518 29931 26 Satit Auputtinun The paper is partial fulfillment of Strategic Management course (2602-650)

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    have the ability to get more income. Therefore‚ they will be more affordable to travel. 3. Occupation Employees who work in multinational company often travel to other countries for the business purpose could be the important customer in airline industry. 4. Population Highly populated country tends to utilize airline services more frequently. For instance‚ China has a larger market for travelling comparing with small country‚ such as Vietnam‚ Singapore and etc. 5. Gender Women are more influential

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    Home Appliance Industry   Heading 1: General environment   Subheading 1: Demographic          The aging of baby boomers and increase of two income family homes increased the demand for appliances with more style and costly features    Subheading 2: Socio-cultural          In 2002‚ design aesthetics became more important in appliances as the look of appliances became more of a concern for consumers          In 2002‚ there was an increase on global emphasis of environmentally safe

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