MEDIA@LSE Electronic MSc Dissertation Series Compiled by Dr. Bart Cammaerts and Dr. Nick Anstead Why pay if it’s free? Streaming‚ downloading‚ and digital music consumption in the “iTunes era” Theodore Giletti‚ MSc in Media & Communications Other dissertations of the series are available online here: http://www.lse.ac.uk/collections/media@lse/mediaWorkingPapers/ Dissertation submitted to the Department of Media and Communications‚ London School of Economics and Political Science‚ August
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Competitive Rivalry The Competitive Rivalry in South Africa is high and will continue to increase as new Providers enter the industry. * The Competition is based on price and quality. The entry of every new Customer brings with a new set of price cuts and hence intensifies competition between cell phone provo=. Major threats currently: * Cell C‚ because they are a low cost service provider of many services‚ and this has helped Cell C to penetrate the market. * MTN and Vodacom offer
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L’ Oreal External Analysis (Dutch Market) Environmental Analysis: Demographics: There are several demographic changes in the Netherlands which influence the Dutch market. * Fast aging of population * Fast growing segments now are 25 or older * Increasing number of Dutch women work outside home * Dutch women are delaying childbirth Economics: Due to these demographic trends‚ Dutch women are becoming more self-confident and independent. Thus they have more disposable income
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Case Analysis #1: Jamba Juice Sociocultural Factors Sociocultural factors influence and restrict consumption ideas‚ needs‚ desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid development
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the most popular leisure activities in the world is reading. The reading industry is a multi-billion dollar industry‚ and Barnes & Noble is no small player. Primarily a retail business‚ New York-based Barnes & Noble has cemented themselves as a pillar of strength in the industry by operating over 1300 retail stores in the United States. More recently‚ they have entered the technology field as the reading industry moved more towards digital media. Currently‚ Barnes & Noble provides
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Marketing Plan Assignment 2: Goals & Objectives‚ Customer Analysis‚ and Target Market & Positioning Nan Zhang‚ Thai Tran‚ Hollyann Joyner I. Marketing Goals and Objectives A. Have largest market share in US coffee Industry Objective 1: opening 3000+ net new stores in America by 2017 Starbucks will open more than 3000 stores in 48 states in US depends on population density. High population area like New York and Washington should open more than other states. And US is the largest market for
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narrative and narration. The film "Speed"‚ starring Keanu Reeves and Sandra Bullock is classed as a film where narrative plays a very large role in delivering the viewer with a broader understanding of the story or plot of the film. Narrative meaning a "chain of events in cause-effect relationship occurring in time and space" (Bordwell and Thompson‚ 2005).What the above statement merely translates to is a word were all very familiar with namely‚ story. The narrative of a film typically begins "with one
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THE GENERAL EXTERNAL ENVIRONMENT - Laka Muralidharan General external environment is composed of dimensions in the broader society that influence an industry and the firms within it. These dimensions can be can be grouped into the following six environmental segments: demographic‚ economic‚ political/legal‚ sociocultural‚ technological and global segments. 1) Demographic segment China and India account for 1/3rd of the population and experts believe that they will remain the top two populous
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Final Case Analysis | Blue Nile Inc. in 2010: Will its strategy to remain number one in online diamond retailing work? | Business Policy – MGMT Fall 2012
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Mary Regan HUM2305 27 March 2013 Good Life Essay The common lecture given by President Machen encouraged college freshman to seek the good life in college and understand why it is a requirement to take this class. Much like Beethoven creating Ode to Joy‚ many students have graduated from the University of Florida and have accomplished or created things that changed the world. Machen ’s ideas about what the good life is and why the “What is the Good Life” course was set up exemplify the concept
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