MSID YOUSSEF L0201MIMI1012 MARKETING MANAGEMENT INTRODUCTION Apple Inc‚ is a brand multinational company which is the USA’s most specialist retailer in advanced technology like computers‚ cell phones and softwares. From the best products of this company that are used all around the world we can find the Iphone which is one of the most advance cell phone ever created or the Ipad and IPod or softwares like ITunes and IWork. By choosing the company‚ we shall apply the 4ps in the marketing
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Apple Inc. Corporate Goals Empathy for Customers/Users We offer superior products that fill real needs and provide lasting value. We deal fairly with competitors and meet customers and vendors more than halfway. We are genuinely interested in solving customer problems‚ and we will not compromise our ethics or integrity in the name of profit. Aggressiveness/Achievement We set aggressive goals and drive ourselves hard to achieve them. We recognize that this is a unique time‚ when our products
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Apple inc. 1) Introduction Background and summary This article present the story of Steve Jobs and it’s Apple company through two aspects. From the company history perspective and the product industry perspective. On company history side: Apple was founded by two Steves. Apple board later fired Jobs and gradually went near bankruptcy. Till 1997‚ Apple brought back Jobs and became the most valuable company in the world in 2012. On the product industry side‚ Article dig into the field
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Apple Inc. in 2010 1. What‚ historically‚ have been Apple’s competitive advantages? Apple has had various competitive advantages since its origin until the present. Firstly‚ Apple’s innovation has always been its hallmark. Beginning with the first “Apple I” till the “iPad 2”‚ Apple products have change the development of the market many times‚ specially during the last decade‚ with the first iPod’s lunch. Although Apple’s single technologies have not been walkthroughs created by the company
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MG 496 Case #2 Johnson & Johnson (Case #21) External Factors Analysis • Economic I. Economic crisis directly affected R&D budget (2009) threat II. Currency rate fluctuations III. Change in consumer behaviors and spending patterns of health care products and services due to economic downfall. threat • Political/ Legal I. Government legislation relating to sales‚ promotions‚ and reimbursement II. Patent expirations (Patent Cliffs); could decrease demand for a
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Assignment 6 Yajing Cao 1.Current Market Evaluation of Apple Inc. [pic] [pic] (Charts from Yahoo Finance and YCharts) From the charts above‚ we can find that Apple’s current PE is 16.7‚ much lower than its past five years’ average 23.32. Also‚ its PEG Ratio is 0.64‚ which is a very healthy one. What’s more‚ take Apple’s some key advantages into account: (1) Apple has a strong brand name‚ loyal customer base‚ and defensible installed base. (2) iPod is still a major traffic and revenue
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External Factor analysis PEST Analysis of Automobile Industry Political Laws and government regulations have affected this industry since the 1960’s. Almost all of the regulations come from consumers increasing concerns for the environment and the concern for safer automobiles. The first safety act passed by Congress was in 1966 and was called the National Traffic and Motor Vehicle Safety Act. This act forced manufacturers to improve the safety for the passengers‚ the driver visibility‚ and the
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Project Help MGT603 PROJECT DETAILS Individuals and organizations are alike in many ways. Each has competitors and each should plan for the future. Each and every organization faces opportunities and threats and has some internal strengths and weaknesses. All these make it possible for the individuals and organizations to use and apply many strategic management concepts and tools. You are required to select any firm operating in Pakistan from Telecom sector and visit that firm (if possible)
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costs. Two of these groups are known as prevention costs and appraisal costs. These are incurred in an effort to keep defective products from falling into the hands of customers. The other two groups of costs are known as internal failure and external failure. Internal and external failure costs are incurred because defects are produced despite efforts to prevent them
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can divide into two factors‚ internal and external. Internal factors include strengths and weaknesses .On the other hands‚ external factors include opportunities and treats. Internal factors means that it can controlled by the company .External factors means that it can’t controlled by the company. SWOT is an situational analysis and it can divide into two factors‚ internal and external. Internal factors include strengths and weaknesses .On the other hands‚ external factors include opportunities
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