"External corporate communications of an existing product or service" Essays and Research Papers

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    Marketing and Product

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    REVIEW 1. Service marketing 2. Product 3. Price 4. Place (distribution) 5. Promotion 1 = mixture of general knowledge 2 = all about product 3 = also a mixture but there is a requirement to give examples 4 = services 5 = all about communication. (see and know: communication model and discuss how the model works.) Distribution intensity: INTENSIVE: Coca-Cola‚ milk‚ bread. Distribution through every reasonable outlet in a market. Where the product is available in every possible

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    Corporate Finance

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    ABC’s capital expenditures and its financing 9 2.3. Comparison of ABC’s capital structure with similar companies 10 2.4. Characteristics of the company influencing the leverage policy 11 2.4.1. Tax advantage 11 2.4.2. Corporate tax rate 11 2.4.3. Earnings before tax and interest 11 2.4.4. Interest rate 11 2.4.5. Credit rating 12 2.5. Pecking order theory 13 2.6. Optimal capital structure 13 3.Dividend 14 3.1. Dividend policy

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    Corporate Finance

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    Trends of Leverage 7 2.3 Comparison of capital structure with similar companies 9 2.4 Capital expenditures and its financing 10 2.5 Important factors influencing the use of debt financing 10 2.5.1 Tax Advantage 10 2.5.2 Corporate Tax Rate 11 2.5.3 Credit rating 11 2.5.4 Interest rate 11 2.5.5 Company’s Industry 12 2.5.6 Company’s growth rate 12 2.5.7 Some other arguments about Harvey Norman 12 2.6 Evidence of financial distress 13

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    Corporate Veil

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    Corporate veil Introduction With the contemporary appreciation of the separate entity principle in courts‚ it has become increasingly difficult to predict the outcome of cases with precision as in the case of Salomon v. Salomon & Co Ltd (1897). Separate corporate personality has been firmly recognized by common law after the verdict given in the case of Salomon v. Salomon & Co Ltd (1897). It was confirmed that a corporation has legal right‚ personality‚ and obligations completely divergent

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    Corporate Culture

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    E-Commerce Market in China 2006. Available at http://www.cpw.com.cn/Article/20071/200719174401812893.htm. Chau‚ P.Y.K.‚ Cole‚ M.‚ Massey‚ A. P.‚ Montoya-Weiss‚ M.‚ and O’Keefe‚ R. M. (2002) Cultural Differences in the Online Behavior of Consumers‚ Communications of the ACM‚ 45(10)‚ 138-143. CNNIC (2003) “11th Statistical Survey on the Internet Development in China‚” China Internet Information Center. Available at http://www.cnnic.net.cn/en/index/0O/02/index.htm. CNNIC (2005) “China Online Search Market

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    Corporate Strategy

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    Corporate Strategy In Corporate Strategy‚ Collis and Montgomery explain there are two kinds of diversification—linked and constrained. Companies using linked diversification enter new businesses when it relates in some way to another business they are already in (it is linked to it)‚ but does not necessarily have any connection to their other businesses. If they are using constrained diversification‚ however‚ they only enter a new business if it is based on their core resources or competencies.

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    Product Analysis

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    got here would not have been possible without her kind support. Last but not the least‚ I would like to thank my faculty for providing me the opportunity to do my training in this esteemed organization and learn about the intricacies of the corporate world. AKANSHA MEHROTRA PHILOSOPHY “That nothing worthwhile is ever achieved without deep thought and hard work. That are must think for oneself and never accept

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    Corporate Governance

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    Corporate Governance Corporate Governance Corporate governance is concerned with set of principles‚ ethics‚ values‚ morals‚ rules regulations‚ & procedures etc. Corporate governance establishes a system whereby directors are entrusted with duties and responsibilities in relation to the direction of the company’s affairs. The term “governance” means control i.e. controlling a company‚ an organization etc or a company & corporate governance is governing or controlling the corporate bodies

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    corporate governance

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    ORGANISATIONAL STRUCTURE     ​       Definition of corporate governance “…is the process and structure used to direct and manage the business and affairs of the company towards enhancing business prosperity and corporate accountability with the ultimate objective of realizing long term shareholder value‚ whilst taking into account the interest of other shareholders”. The Board of Directors (Board) of PETRONAS Gas Berhad in this Corporate Governance Statement complies with paragraph 15.25 of

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    Smart Products and Services A smart products is an electronic device‚ generally connected to other devices or networks via different protocols such as Bluetooth‚ NFC‚ WiFi‚ 3G‚ etc.‚ that can operate to some extent interactively and autonomously. It is widely believed that these types of devices will outnumber any other forms of smart computing and communication in a very short time‚ in part‚ acting as a useful enabler for the internet things. Uses of Smart Services Minimize maintenance and repair

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