PROJECT REPORT ON FMCG MARKET SRUCTURE AND MARKET SHARE What is FMCG? FMCG is an acronym for Fast Moving Consumer Goods‚ which refer to things that we buy from local supermarkets on daily basis‚ the things that are non-durable‚ sold quickly‚ at relatively low cost‚ have high turnover and are relatively cheaper. FMCG’s constitute a large part of consumers’ budget in all countries. The most common in thelist are baby foods‚ toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ cosmetics‚ shaving products
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Stakeholder For other uses‚ see Stakeholder. Internal and external stakeholders of a company A corporate stakeholder is a party that can affect or be affected by the actions of the business as a whole. The stakeholder concept was first used in a 1963 internal memorandum at the Stanford Research institute. It defined stakeholders as "those groups without whose support the organization would cease to exist."[1] The theory was later developed and championed by R. Edward Freeman in the 1980s
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familiar with; explain how factors in the external business environment influence marketing strategies and outcomes ‘Betfair betting exchange processes more than seven million transactions a day- that’s more than all European stock exchanges combined.’(Betfair‚ 2011) With this sentence we can observe the magnitude and growth that an online gambling company like Betfair.com has achieved. To reach this point they have dealt with many issues in their external environment and they have overcome these problems
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Microeconomics Analysis of microeconomic factors affecting thermal power industry in India 1. Power as a commodity "The power network demands cooperation from all its members. It expects its beneficiaries to huddle together and hold on to one another’s arm to enhance reliability and security of the public utility service rendered by the network. All those hooked on to the synchronous system have to bear in mind that the efficient operation of electric networks is subject to the classical
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External Analysis 1. PESTLE Factors Political and Legal· Government has high work efficiency‚ justice and transparency.· Company or individual have low tax rate easy to calculate.· Government supports the development of industry and commerce. | Economic·Hong Kong is the world’s 11th trading powers and 2nd stock market in Asia.·One of the most free trade port and open investment policy. It is the only one RMB offshore market.·Over-estimation of the number of visitors.·Loss $46 million in the
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Question 1 The external environment of a firm plays a very important role in the operations of the organization. Why is it important for organization in the Pacific to learn and know about what is happening in their external environment? Use examples to explain a least 5 elements in the external environment. The business dictionary defines external environment as conditions‚ entities‚ events‚ and factors surrounding an organization that influence its activities and choices‚ and determine
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a very industry. It is a major problem in both developing and developed countries but the trend is more severe in developing countries. Large construction projects with their features of complexity and capital requirement have resulted interest to many researchers. Roachanakanan (2005) examined the causes and solution of cost escalation in Thailand and United States. He illustrated how the project cost control procedure used in United States can be applied to the construction industry in Thailand
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misleading and cheating ordinary consumers who are uneducated or in a hurry in purchasing products. A study conducted by AC Nielson‚ a research agency reveals that FMCG industry loses around 2500 crores annually to counterfeits and pass-off products. According to Ashok Chhabra‚ Executive Director‚ P&G the fake products are affecting the sales of leading brands to the extent of 20 to 30 percent. Another recent survey conducted by AC Nielson reveals that top brands in India are estimated to lose
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External communication Communication with people outside the company is called “external communication”. Supervisors communicate with sources outside the organization‚ such as vendors and customers. External communication comprehends all information developed by the company‚ which is related to its activity that is released in the press‚ for public knowledge. Such information is crucial in order to promote the company’s image. External Communication is used for: 1. Through ensuring the information
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changing and expanding food industry it is imperative organizations conduct strategic marketing to remain on top of their industry and make better plans for their future. Strategic marketing drives organizations to their peak of success and draws customer loyalty. The Porter Five Analysis and PEST analysis are two of the tools utilized by strategist to enhance organizational success. The Porter Five model examines the internal workings of the organization as well as the industry letting organizations
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