MICRO ENVIRONMENT/ INDUSTRY ANALYSIS The environment which is close to business and affects its capacity to work is called micro or operational environment. Industry is a group of companies which offer same or similar product or services. These products and services are close substitutes of each other. It consists of: 1 Suppliers Supplier are the people who supply raw materials and required components to the companies. Increasing prices and reducing the quality of their products are potential
Premium Competition Marketing Strategic management
Abstract In this paper I will be analyzing the airline industry using Porter’s Five Forces. Porter’s Five Forces is a business management tool that allows firms to possess a clearer perception of the forces that shape the competitive environment of an industry‚ and to better understand what these forces indicate about profitability with regard to the microenvironment. The forces include Competitors‚ Threat of Entry‚ Substitutes‚ Suppliers‚ and Customers. When firms are able to widen their conception
Premium Airline Southwest Airlines Low-cost carrier
A Complete Analysis of the External Environment and eBay Table of Contents The Remote Environment Analysis of trends in the legal environment_ 4_ Analysis of trends in the social environment_ 5_ _ Analysis of trends in the technological environment__ 5_ The Industry Major competitors_ 6_ _ Product innovations and barriers__ 6_ Bargaining power of buyer / suppliers_ 7_ Nature of rivalry_ 8_ _ Substitute products__ 8_ _ Industry problems and issues__ 8_ _ Strategic
Premium
services (Bill Dodds‚ 2003). In the transportation industry‚ there are more and more budget airlines and they are fiercely competing. Budget airlines dropped their prices to attract customers and price can be considered as a competitive advantage for budget airlines to normal airline. However‚ in fact‚ many budget airlines invest to low cost for competition rather than meet the needs of their customers. Consequently‚ the quality of services of budget airlines is very poor and does not meet customer’s expectations
Premium Airline Research Qualitative research
Analysis of the External Environment of Business In today’s highly competitive market‚ businesses must be aware of the environment in which they operate and the external factors that influence them. These factors can affect the main internal factors of the business and its objectives or marketing strategies. The external environment is rarely stable and many of the external forces can change quickly and dramatically and are usually beyond a firm’s control. Although some external factors can pose
Premium Marketing Soft drink Economics
THE AIRLINE INDUSTRY: Trends‚ Challenges‚ Strategies John Wensveen‚ Ph.D. Dean‚ School of Aviation Dowling College New York‚ USA www.dowling.edu President‚ Airline Visions www.airlinevisions.com The University of Sydney Faculty of Economics and Business Leadership and Policy Seminar Series Sydney‚ Australia 23 February 2010 Presentation Objectives • Provide background on the global industry • Present a regional analysis • Discuss current and future evolvement of the industry (trends) • Discuss
Premium Airline
choose to provide delivery options‚ good warranties and generous financing. To compensate for this external force‚ a company must keep abreast of the means the competition uses to lure customers‚ and objectively analyze the competitor’s strengths and weaknesses. An existing business must also know when new competition enters their market. Labor Environment Labor as a factor of the external environment refers to the people a company hires to fill its positions. A company rises and falls on the competence
Premium Customer Competition Customer service
Uwagwuna How the Macroeconomic Environment of the Airline Industry Affects the Strategic Decision of Boing Vs Airbus A Case Study Document Nr. V170506 http://www.grin.com/ ISBN 978-3-640-89394-2 9 783640 893942 ‘Case Study – How the Macroeconomic Environment of the Airlines Industry Affects the Strategic Decision of Boeing Vs Airbus’ By Christian Uwagwuna Course: Strategic Management 27 January 2011 Executive Summary This paper discusses the external economic factors affecting
Premium Airline Boeing Airbus
Austria’s Archduke Franz Ferdinand in 1914 proved to be the ultimate trigger of the battle. The US was reportedly unsuccessful in inventing an airplane model of it’s own during the war‚ but still the battle –presented its underdeveloped airplane industry with the basic momentum‚ alongside groundwork to stabilize from. World War I (WWI) Even though the war started in Europe‚ it eventually spread to almost every corner of the world. The era that preceded the conflict involved intricate diplomatic
Premium World War I World War II
The budget airline industry in Singapore presents an interesting situation for analysis. It has 3 main local players plus a foreign player‚ namely Valueair‚ Tiger Airways‚ Jetstar Asia Airway and Airasia but Jetstar Asia Airways has effectively merged with Valueair. There are also possibilities of more foreign budget airlines operating in Singapore‚ and big airlines may also slash their prices to compete with the budget airlines. The higher fuel price‚ terrorist threat and restrictive govt policies
Premium Airline Qantas