Semester 2‚ 2012/2013 Module Title: Branding-Ocean Park Module Code: BAM 3504 Date of submission: 14 May 2013 The Contents 1. Background of the brand 2. Strengths and weaknesses of the brand 3. How to make the brand strong 4. Brand elements 5. Brand positing 6. Marketing programs 7. Brand extension 8. Future branding strategy 9. Bibliography 10. List of references Background of the brand Ocean Park was officially opened in January 1977‚ situated
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THE CURRENT EXTERNAL INDUSTRY ENVIRONMENT FOR TRAVEL AGENCY BUSINESS IN NEW ZEALAND Executive summary This report provides an analysis of the current external industry environment for travel agency businesses in New Zealand. The research outlines the important factors for the business environment in terms of P.E.S.T and Porter’s 5 Forces. Under these two types of analyses‚ P.E.S.T analysis points out that Profitability and Marketing are the two key findings in Economic Factors while Information Communication
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The central theme is the main idea told through out the story. The purpose of the theme is to tell the moral of the story. Some of these stories only have one central theme while others have several. Beowulf is one of the stories that has more than one theme. The themes of Beowulf are Good vs. Evil‚ Loyalty‚ and Courage. Loyalty is a very prevalent theme in Beowulf. As shown in the end of the epic‚ Beowulf was loyal to his king‚ King Hygelac. "The treasures that Hygelac lavished on me I paid
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Ocean Park‚ situated on the southern side of Hong Kong Island‚ is Hong Kong’s premier educational theme park. The current park covers more than 870‚000 square metres of land and features a diverse selection of world-class marine attractions‚ thrill rides and shows divided between three areas: Lowland‚ Headland and Tai Shue Wan. Operated by the Ocean Park Corporation‚ a statutory board‚ it is a not-for-profit organization that aims to provide elements of entertainment‚ education and conservation at
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External communication Communication with people outside the company is called “external communication”. Supervisors communicate with sources outside the organization‚ such as vendors and customers. External communication comprehends all information developed by the company‚ which is related to its activity that is released in the press‚ for public knowledge. Such information is crucial in order to promote the company’s image. External Communication is used for: 1. Through ensuring the information
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The sociocultural environment encapsulates demand and tastes‚ which vary with fashion‚ disposable income‚ and general changes‚ can again provide both opportunities and threats for particular companies (Thompson‚ 2002; Pearce and Robinson‚ 2005). Over-time most products change from being a novelty to a situation of market saturation‚ and as this happens pricing and promotion strategies have to change. Similarly‚ some products and services will sell around the world with little variation‚ but these
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interpretations of late 20th century psychoanalysis and comparison to conventions of a revenge tragedy‚ specifically Thomas Kyd’s Spanish Tragedy. The prevailing importance of Shakespeare’s Hamlet is due to the textual integrity and universality of its themes to a modern audience. The dichotomy of action and inaction is dependant on‚ and demonstrated through‚ Hamlet’s interactions with other characters. Hamlet’s obvious procrastination and distinct inaction are his fatal flaws and are demonstrated through
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How Would the Commercial Banks respond to Ocean’s park strategic plan? Was the park’s positioning strategy strong enough to win their confidence in the face of competition from Disneyland? SWOT Analysis Strengths: Ocean Park has a number of strengths that enables it to capture opportunities fuelled by the needs of customers. Ocean Park’s strength is its strong brand. Ocean Park developed a reputation for providing educational and entertaining activities tied to environmental conservation. Its
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Throughout Divergent‚ there are a variety of themes that you see as you read. Choices is one theme that is visible as you read. This theme develops a course of action‚ typically after rejecting alternatives. Identity is another theme presented in the novel‚ demonstrating a close similarity or affinity. These two themes show how Tris makes a choice in despite of her identity. In the novel‚ it is exemplified an example of Tris showing identity and choices as she struggles with the fact
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LAND USE AND SETTLEMENT PATTERN ENVIRONMENT Land Use and Settlement Pattern Environment have a major impact on natural resources including water‚ soil‚ nutrients‚ plants and animals. Land use information can be used to develop solutions for natural resource management. Furthermore‚ having a land use planning can help the researchers to evaluate park resources‚ documents and recommends programs for managing and conserving these resources‚ discusses key planning issues‚ indicates relevant policies
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