a company which delivers services to its customers. According to Philip Kotler a service is defined as; "any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product". The core competency of a service company is delivering service related to the industry it is operating in. According to Maurice Greaver II author of strategic outsourcing‚ Outsourcing is the
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Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average‚ businesses spend six times more to acquire customers than they do to
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TOPIC : Food Processing Industry of India B. Introduction Food processing is the conversion of raw ingredients into food items or in other forms of consumables by using different industrial processes and tools in order to produce marketable‚ consumable and long shelf life food products. Benefits of food processing are the removal of toxins‚ food preservation (longer shelf-life)‚ enabling of marketing and logistics tasks‚ and increasing of food consistency. The drawbacks in food processing
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Fast Food Industry in India Communication and Composition Mayur Keshwani Table of Contents ABSTRACT 3 MARKET SIZE & MAJOR PLAYERS 4 MAJOR PLAYERS IN FAST FOOD 4 REASON FOR EMERGENCE 5 Gender Roles: 5 Paucity of Time: 5 Working Women: 5 Large population: 5 CHALLENGES FOR THE INDUSTRY 6 Social and cultural implications of Indians switching to western breakfast food: 6 Emphasis on the usage of bio-degradable products: 6 Retrenchment of employees: 6 PROBLEMS OF INDUSTRY
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Analysis of Tiger Airways internal and external environment Low cost carriers (LCC)‚ also known as budget/discount airlines‚ offer generally low fares but eliminate most traditional passenger services. There are five low cost carriers operating in Australia namely Tiger Airways‚ Jetstar‚ AirAsia‚ Virgin Blue and Pacific Blue. The purpose of this report is to conduct an analysis of Tiger Airways internal and external environment and to make recommendations as to how the Tiger Airways might maintain
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production industries‚ such as manufacturing and mining. However‚ there has been an increasing interest in the environmental effects of the service industry (Goedkoop‚ van Halen‚ te Riele‚ & Rommens‚ 1998). And this industry comprises a variety of activities‚ from restaurants to hospitals to financial institutions. The service industry merits its attention because of its large size and consequently the potential for environmental impacts (both negative and positive). And one of the service industries that
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Food habits are shaped by environment‚ available ingredients‚ climate‚ and even factors like class and income. Though food is first and foremost a basic necessity‚ it is also a cultural symbol. However‚ besides these common cultural symbols‚ many nations boast of “exotic” foods that are native to a region or a people. JAPAN: Okonomiyaki: This can best be described as a savory Japanese pancake. Chopped vegetables and meat or seafood are mixed with batter and cooked on a griddle. It is then topped
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Requirement For THSBSAP Submitted By: Alvarez‚ Mark Gerald Miranda‚ Kim Gerald Sia‚ Myles K32 Introduction 1.1 Research Problem How would the four components of corporate social responsibility- customer‚ employee‚ environment and social- affect the financial performance of the 1000 top earning companies in the Philippines? Which among the four component of corporate social responsibility is most effective in improving a company’s financial performance? What factors
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General Mills faces extreme challenges in the external environment. Being a food company‚ and a very large one at that‚ they are regulated by several organizations and government agencies such as the FDA. They also claim most of their products to be very nutritious; therefore they must back their statements up. General Mills is a very important piece of the overall economy‚ being so large‚ so we are all external stakeholders. This is why they try to be socially responsible achieving #2 and #3 in
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Analyzing Growth and Development of Fast Food Industry in Pakistan Project Supervisor Mr. Muhammad Zafar Saeed Student Name: Reg.No 1. Tania Hamid 1211-892 BATCH: 32 ADVANCED DIPLOMA IN HOTEL MANAGEMENT Chapter 1 Introduction The hospitality industry consists of broad category of fields within the service industry that includes lodging‚ restaurants
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