QUEZON CITY POLYTECHNIC UNIVERSITY BATASAN SATELLITE CAMPUS IBP Road‚ Batasan Hills‚ Quezon City Date: February 4‚ 2013 Entrepreneurial Marketing Chapter 3 THE PHILIPPINE MARKETING ENVIRONMENT Written Report Group 1 Alba‚ Alyanna Marie Cleofe‚ Rancel Delos Santos‚ Ferdinand Espos‚ Norman Linag‚ Stephanie Macasojot‚ Jellie Roxas‚ Derick Villarosa‚ Christilyn INTRODUCTION We all know that the modern economy has affected the marketing practices and philosophies. The
Premium Marketing Marketing management
Macro environment is the external and uncontrollable factors that influence a company’s or product’s development. Billabong must know the value of each of the macro environment factors; such as‚ economic‚ demographics ‚ and lifestyle‚ technology and natural forces. Before companies‚ or in our case Billabong‚ produce a new products‚ they should study each macro environment force carefully. Each force have its effects on the market. Economic forces affect the consumer buying power and spending
Premium Economics Supply and demand Force
External Business Environments The external environment of a business converts inputs into outputs in order to make profits. However‚ the business does not exist in an empty space‚ but rather in an external environment consisting of varying factors outside the business. Factors that affect the external environment of a business include the economic system‚ the social system‚ the political system‚ the technological system‚ and the ecological system. The economic system deals with the organization
Free Economics Economy Affect
MARKETING ENVIRONMENT The aim of this lecture is: • To describe important role of Marketing Environment. • To differentiate between Macro and Micro Environments. • To assess the impact of Marketing Environment on Marketing Practices. • To describe various method/Model of Marketing Environment Scanning. Background Information Marketing cannot be practiced in a vacuum; as a business function is affected by various factors or elements within the business environments. According to Lancaster
Premium Marketing
at analysing the micro business environment of company. I have used Strategic evaluation tools such as PESTEL‚ SWOT and others. Tesco is among the biggest food retailers in the world with returns in surplus of £54 billion in 2009 and over 470‚000 workers. It has 4‚331 stores in 14 countries. The company’s Head Office is based in Hertfordshire‚ UK and operates mainly in the USA‚ Europe and Asia.[1] PESTEL Analysis[2]‚ analyses the vibrant and erratic environment in which company operates by identifying
Premium Supermarket Online shopping Retailing
What Is Macro Environment? The major external and uncontrollable factors that influence an organization’s decision making‚ and affect its performance strategies. These factor includes the economic factors; demographics; legal; political‚ and social conditions; technological changes; and natural forces. Macro environment factors are beyond the control of an organization. This is because those factors are positioned outside the organizational system. Those forces are the prime factors in corporate
Premium Hotel Economics Hospitality industry
Business Around Us Notes 3 BUSINESS ENVIRONMENT nderstanding the environment within which the business has to operate is very important for running a business unit successfully at any place. Because‚ the environmental factors influence almost every aspect of business‚ be it its nature‚ its location‚ the prices of products‚ the distribution system‚ or the personnel policies. Hence it is important to learn about the various components of the business environment‚ which consists of the economic aspect
Premium Economics Business Economy
INTRODUCTION TO BUSINESS ENVIRONMENT Chapter Outline : • Introduction • Meaning of Business • Business Objectives • What is Business Environment ? • Nature of Business Environment • Components of Business Environment • Determinant of Business Environment • Review Questions • References Introduction : Business environment is becoming highly complex‚ unstable and unpredictable in the globalised economy of today. The environment is the result of changing
Free Economics Macroeconomics
PAGEREF _Toc362594897 \h 93.2. Illustrate the way in which market forces shape organisational responses using a range of examples from the case study and independent research. PAGEREF _Toc362594898 \h 93.3. Judge how the business and cultural environments shape the behaviour of Camelot PAGEREF _Toc362594899 \h 10IV.BE ABLE TO ASSESS THE SIGNIFICANCE OF THE GLOBAL FACTORS THAT SHAPE NATIONAL BUSINESS ACTIVITIES PAGEREF _Toc362594900 \h 124.1. Discuss the significance of international trade to UK
Premium Supply and demand Economics Market economy
MICRO ENVIRONMENT/ INDUSTRY ANALYSIS The environment which is close to business and affects its capacity to work is called micro or operational environment. Industry is a group of companies which offer same or similar product or services. These products and services are close substitutes of each other. It consists of: 1 Suppliers Supplier are the people who supply raw materials and required components to the companies. Increasing prices and reducing the quality of their products are potential
Premium Competition Marketing Strategic management