award of the degree of Master of Business Administration from Bharati Vidyapeeth Deemed University‚ Pune. It has been completed under the guidance of Mr. Subhash Bhangaonkar and Mr. Tarique Amin Ansari. We are thankful to Hindustan Unilever Limited (HUL) for having allowed our student to undergo project work training. The authenticity of the project work will be examined by viva examiner which includes data
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STUDY OF HINDUSTAN UNILEVER LTD With respect to Strategic model Contents: I. Company overview a. Mission b. Corporate purpose c. Objectives Strategic position II. Environment a. Porter’s five forces b. SWOT c. Market segments and strategic customers:STP Value chain III. Strategic choices IV. Corporate level strategies a. Takeovers b. Joint ventures c. Organic growth d. Integration Business level strategies a. Product innovation b. Market development c. Pricing strategies V.
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strategy (STP) for Wheel since its inception and the reasons for the success of the brand. Answer: In 1987‚ HUL launched its very famous product Wheel detergent. The Strategies followed by HUL to reach a point of success with the brand were: A. Innovative Segmenting Strategies : Rural markets present a great opportunity to a company as well as impose major challenges‚ yet i) HUL experimented with innovative methods to reach the rural market. ii) Utilized a single distribution
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DETERMINING CONSUMER BEHAVIOUR ON SAFE DRINKING WATER [pic] A Project Report Submitted in the partial fulfillment of the requirement for the award of the Degree of Master of Business Administration 2009-2011 Submitted By: Under the Guidance of: JUNAID AHMAD MRS.ANJALI SHARMA [pic] BHARATI VIDYAPEETH UNIVERSITY INSTITUTE OF MANAGEMENT & RESEARCH‚ NEW DELHI An ISO 9001:2008 Certified Institute
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is not the case with HUL‚ where nearly 80% of sales and 85% of net profit comes from the home and personal care business. * Adoption of Unilever ’s global strategy of focusing on 30 power brands will make HUL ’s strong position in the niche soap and detergent market will suffer. * HUL generates 4% of its revenue from food business which can be a target industry as an opportunity in terms of domestic and export markets‚ but this opportunity may not capitalize as HULs own strategy of offering
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products of the HUL and how they are using the distribution network as a key differentiating factor from its competitors. This is also to find the preferences of customer and there market knowledge and product information‚ information about the presence of the rivals of HUL and all the other options they have in the market. HUL are also looking to tap the market in rural sector‚ so they also taking into consideration the needs and wants of the people there. Chapter : 2 INTRODUCTION TO HUL 2.0 Introduction
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characteristics of changing external environments • Environmental change is the rate at which a company’s general and specific environments change. If the environment is stable‚ this means that the rate of change is slow; if the environment is dynamic‚ this means that the rate of change is fast. • Environmental complexity is the number of external factors in the environment that affect organizations. Complex environments have many environmental factors; simple environments have few. • Resource Scarcity
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Synopsis on MIS Implementation in HUL GROUP 10 BHAUMIK TRIVEDI DHIWAKARAN T MAYUKH CHAUDHURI PRANJAL KUMAR SHAKUN TAKKAR Page 1 of 4 November 15‚ 2012 SYNOPSIS ON MIS IMPLEMENTATION IN HUL INTRODUCTION Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good‚ look good and get more out of life
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A study of Distribution Channel of Hindustan Unilever Limited By Anubhav Jaiswal 2011195 Introduction HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is
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