Introduction – Hindustan Unilever Limited 2. Distribution Network of HUL 2.1. Evolution over Time 2.2. Detail Overview 3. Channel Design 4. Initiatives taken to Improve the Distribution Network 5. Field Force Management 6. Analytical Framework 7. Financial Analysis 8. References 3 1. Introduction ‐ Hindustan Unilever Limited Hindustan Unilever Limited (‘HUL’)‚ formerly Hindustan Lever Limited (it was renamed in
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Today with sales of over Rs 2‚000 crore Wheel is ’Brand No 1’ in the HUL portfolio not to mention the world’s largest selling detergent in volume terms. If Wheel were to be a standalone company it would rank 228 on the ET 500. Nitin Paranjpe ‚ CEO‚ HUL‚ puts it rather succinctly when he says that every second Indian is a Wheel consumer. optimum supply chain and wide distribution reach together have delivered a winning proposition. What started as a test pilot for building a low cost mobile activation
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Britannia Industries launched Tiger Biscuits especially for the rural market. It clearly paid dividend. Its share of the glucose biscuit market has increased from 7 per cent to 15 per cent. About the company Hindustan Unilever Limited (abbreviated to HUL)‚ formerly Hindustan Lever
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The Business Environment: The Interrelationship Between Business and the External Environment A study of the Fast Food Industry 1. Adapt or Die 1.1 The consumer is king! An old adage I know‚ but it is truer today than it ever has been. Consumers are demanding more and businesses are having to respond or get left behind. The winds of change are certainly blowing through the empire of fast food
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External Environment Analysis Trident University International MGT599 Mod 2 Case Executive Summary In this section of the company analysis we will be examining several of the external factors present in the Coca-Cola Company’s environment. We will conduct a Porter’s 5-forces analysis‚ a PEST analysis which will include a look at political‚ economic‚ social‚ and technological factors‚ and will show how the Coca-Cola Company has a solid grasp on its place in the market along with its major
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EXECUTIVE SUMMARY There is little or no doubt that India today has emerged as a powerhouse in the automotive industry. Tata Nano‚ the world’s cheapest car is sold in its native country for approximately Rs 1-lakh ($2‚198). Tata Nano is manufactured entirely in India by Tata Motor Limited. When the Nano was launched in March 2009‚ it accomplished Tata Group Chairman Ratan Tata’s vision of making a “people’s car”. The aim was to produce a car that is safe and affordable to almost everyone in India
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Introduction to Rooms Division Management Assignment of External business environment in Hospitality industry. Table of Contents Introduction 3 “If we do same thing today as we did yesterday… …we will get the same results tomorrow’’ 1. Forecast for 2009. 4 1. Travelers still tend to plan the trips.
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{draw:a} A Complete Analysis of the External Environment and eBay Table of Contents The Remote Environment Analysis of trends in the legal environment_ 4_ Analysis of trends in the social environment_ 5_ _ Analysis of trends in the technological environment__ 5_ The Industry Major competitors_ 6_ _ Product innovations and barriers__ 6_ Bargaining power of buyer / suppliers_ 7_ Nature of rivalry_ 8_ _ Substitute products__ 8_ _ Industry problems and issues__
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Decision sheet Abhisek Kishor – Section A 1. What are the key features of Project Shakti? Provide access to untapped rural markets and develop HUL’s brand through local influencers. Target customers- Rural population‚ by providing micro enterprise and partner with SHG’s (self help groups) and is aimed at Scaling up its operations. Shakti Vani - trained
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P. 1 2. Company Background P. 1 3. Macro-environment i. Political-Legal Environment P. 1 - 2 ii. Economic Environment P. 2 iii. Social Environment P. 2 iv. Ecological Environment P. 2 4. Difficulty i. Political-Legal Factor P. 2 - 3 ii. Economic Factor P. 3 iii. Social Environment P. 3 iv. Ecological Environment P. 3 5. Suggestion P. 3 - 4 6. Conclusion
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