Cola Wars Stephen Brennan Accounting II Tue/Thur. 3-4:30 The Wall Street Journal recently did an article on how the soft-drink battleground has now turned toward new overseas markets. While once the United States‚ Australia‚ Japan‚ and Western Europe were the dominant soft-drink markets‚ the growth has slowed down dramatically‚ but they are still important markets for Coca-Cola and Pepsi. However‚ Eastern Europe‚ Mexico‚ China‚ Saudi Arabia‚ and India have become the
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terms of higher market capitalization‚ gross margin and net income. However‚ Pepsi was leading the fight in terms of growth in revenue and net income. However‚ Pepsi’s stock performed 45% better than Coke’s stock. Overall‚ Pepsi was a smaller company but it was growing faster than Coke. Coke had a strong foundation‚ however‚ their revenue during this period increased due to summer months artificially increasing the demand. Pepsi‚ on the other hand‚ had consistent growth. The market for carbonated beverages
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Cola Wars Pepsico – Profile PepsiCo is one of the world’s leading producers of snack foods and beverages including Pepsi soda. Its principal businesses include: Frito-Lay snacks‚ Pepsi-Cola beverages‚ Gatorade sports drinks‚ Tropicana juices and Quaker foods. PepsiCo brands are available in nearly 200 countries and territories. The company operates in four divisions: PepsiCo Americas Foods (PAF)‚ PepsiCo Americas Beverages (PAB)‚ PepsiCo Europe‚ and PepsiCo Asia‚ Middle East and Africa (AMEA).
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Introduction The external environment can be defined as forces and factors outside the organization affecting the overall company’s performance directly or indirectly. It can be divided into two components including specific environment and general environment. Specific environment refers to the unique factors of each company that directly relevant to the achievement of goals and affect managers’ actions and decisions directly including suppliers‚ customers‚ pressure groups and competitors. General
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• Cola Wars The rivalry between the soda giants‚ also known as the "Cola Wars"‚ began in the 1960’s when Coca-Cola’s dominance was being increasingly challenged by Pepsi Cola... • Cola Wars domestically and abroad (See Exhibit 3) C. Cola industry leaders‚ Coca-Cola and Pepsi‚ should practice game theory to better understand their competitive market... • Cola Wars with the well established brands of Coca-Cola and Pepsi. Organization Due to the cola wars both Coca Cola and Pepsi have a similar
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professionals make a final analysis of the success of their campaign or communication. A century of PR I chose to examine the relations The Coca-Cola Company maintains with its public. Who has not heard of this world wide mogul? Practically everyone‚ from the royal British family to a child somewhere in Africa has at least once tasted Coke. The name Coca-Cola comes up every few seconds on
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merger between Frito-Lay and Pepsi-Cola which expanded the Corporation output from only beverages to include a variety of popular snack choices. Tostitos corn chips‚ Fritos‚ Doritos‚ Ruffles potato chips‚ and Cheetos cheese-flavored snacks are all globally recognized. In 2001 PepsiCo acquired Quaker and later Naked which included healthier products such as oatmeal‚ juices‚ and Gatorade. These healthy alternatives gave PepsiCo the edge it gained over top competitor Coca-Cola‚ in the most previous quarter
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Session 3: Cola Wars Continue: Coke and Pepsi in 2010 Sun Hyun Park‚ Ph.D. Assistant Professor Marshall School of Business University of Southern California “Cola Wars” Blind Test “Can you tell the difference?” Student A 1: Coca Cola Student B 1: Big K Cola (Kroger) 2: Pepsi 3: Coca Cola Student C 1: Pepsi 2: Pepsi 3: Big K Cola (Kroger) 2: Coca Cola 3: Big K Cola (Kroger) Agenda for Today • Recap - Value chain analysis - Five Forces Model • Case Discussion: Cola Wars - Industry
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16References………………………………………………………………..…………19Executive SummaryThe Cola Wars between the two industry giants Coca-Cola Company and PepsiCo continues today after over 100 years of rivalry. The competitive strategies of Coca-Cola and PepsiCo have been examined‚ and even though they are different‚ both seemed to have been successful to become the first and second companies in the soft drink industry. Coca-Cola with effective advertising‚ and Pepsi with effective young generation market target‚ have developed
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Michelle Ramirez Mgmt. 449_06 9/9/14 Case Study: Cola Wars Continue Coca-Cola and Pepsi-Cola have long competed for market share of the world’s beverage market. As the cola wars continued into the twenty-first century‚ Coke and Pepsi faced new challenges: Could they boost flagging domestic cola sales? Where could they find new revenue streams? Was their era of sustained growth and profitability coming to a close‚ or was this apparent slowdown just another blip in the course of Coke’s and
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