Strategic HRM Presentation Topic: Southwest Airlines: A Case Study Linking Employee Needs Satisfaction and Organizational Capabilities to Competitive Advantage written by Roger Hallowell Reference: Human Resource Management‚ 1996‚ Vol. 35(4)‚ p. 513-534 Presented by: M. Shahnawaz Adil Dated: Tuesday‚ March 01‚ 2011 Course Facilitator: Mr. Ahsan Durrani Abstract (as written by Roger Hallowell): This article analyzes the sources of Southwest Airlines’ competitive advantage using an integrative
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and Hobby‚ which is Southwest Airlines’ only profitable route. Southwest needs to determine how to respond to this threatening strategic pricing move by Braniff in order to continuously stay ahead of their losses‚ and possibly reduce or eliminate it further for that operating year. Situational Analysis 3Cs: Competition Before Southwest was established‚ two airlines were servicing the geographic market - Braniff International Airways and Texas International (TI) Airlines. Though both provide
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Southwest Airlines Culture‚ Values And Operating Practices Essay retrieved from http://www.antiessays.com/free-essays/12682.html Case Study Southwest Airlines: Culture‚ Values and Operating Practices (in Thompson‚ A. A.‚ Strickland. A. J. and Gamble‚ J. (2005) Crafting and Executing Strategy (Fourteenth Edition)‚ McGraw-Hill‚ New York‚ pages C-636– C-664). Tasks The case study‚ prepared by Arthur A. Thompson‚ University of Alabama‚ and John E. Gamble‚ University of South Alabama‚ focuses on
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JR Background Southwest: of June 18‚ 1971: Headquartered at Love Field in Dallas‚ it began flying with three Boeing 737 serving following Texas cities: Dallas‚ Houston‚ and San Antonio 2002: Recognized by Fortune magazine as the most admired Airline Company and listed in “100 Best Corporate Citizen” by Business Ethics 2004: Total operating revenue of $6.5 billion and 31‚000 employees. Evaluation Problem: 1. What is Southwest’s Strategy? 2. What is the basis on which Southwest build its competitive
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The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit. This paper discusses the importance of effectively worded vision statement and the impact of a company’s mission statement. However‚ the vision statement is noted as their purpose which simply says‚ “To connect People to what’s important in their lives through friendly‚ reliable‚ and low-cost air travel.” My viewing of this
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1. Number of consumers (naturally‚ more consumers means more D) 2. Income & normal goods (as Y increases‚ D for these goods increases) 3. Income & inferior goods (as Y increases‚ D for these goods decreases) 4. Preferences (obviously‚ if they prefer to buy it their D will increase) 5. Price of a substitute (if the price of a substitute good increases‚ D for the original good will increase) 6. Expectation of future prices and income. 7. Government policies. e.g. ban pornography
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External Environment: Opportunities and Threats for JetBlue Airway Societal environment After September 2001‚ air travel decreased sharply and major airline companies had lost the money. This makes those airline companies to increase the debt by tapping their credit lines and/or issuing bonds. These actions were vital to help the carriers survive the dramatic decline in passenger levels and fares‚ and the sharp increase in losses‚ but left most of the major airlines burdened with huge debt
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Southwest Airlines was started over 38 years ago as a small Texas airline and has grown to become one of the largest airlines in the United States because it differentiates itself as the most successful low-fare‚ high frequency‚ point-to-point carrier. Since 1987 Southwest has consistently led the entire airline industry with the lowest ratio of complaints per passenger boarded. What does Southwest do differently that no one else in airlines does? It keeps things simple and consistent‚ which drives
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Executive Summary Industry analysis The airline industry is at the growth stage. The economic and technologic development are the main factors for airline industry growth. Also‚ the demand of customers drives the market growth. Economy globalization also has an impact on airline industry. The competitive rivalry within the industry is high. Southwest’s chief rivals are American Airlines‚ Delta Air Lines‚ United Airlines and US airway. Overall‚ the airline industry develops well. Strategic issues
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As with any company‚ Southwest Airlines has risks that have to deal with. For starters‚ co-founder and visionary leader Kelleher will soon be less involved in the firm ’s operations. Mr. Kelleher is responsible for the decision making of Southwest Airlines so it is going to be interesting to say the least when he takes a lesser role in the daily business of Southwest. Perhaps a more important risk‚ though‚ is the simple fact that Southwest is an airline. Past financial indicators have shown that
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