BM012-3-2-EMKT � � PAGE * MERGEFORMAT �1� HISTORY __ In 1958 Frank and Dan Karney open the first Pizza Hut in Wichita‚ Kansas. In 1972 there were 1000 Pizza Hut restaurants throughout the USA. Then in 1973 Pizza Hut went international. Later on‚ in 1977 PepsiCo buys Pizza Hut‚ with 3‚000 U.S. units. In 1989 the Pizza Hut Jobs Plus program expands Nationwide to employ more than 10‚000 individuals with physical and developmental disabilities. The Jobs Plus program is recognized as the largest corporate
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PIZZA HUT IN INDIA [pic] In 1958‚ Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign… the building looked like a hut… so ’Pizza Hut’ was born! Fifteen years later‚ they opened the first UK restaurant and since then they have become the biggest Pizza Company on the planet. Today Pizza Hut is one of the flagship brands of Yum! Brands‚ Inc.‚ which also has KFC‚ Taco Bell‚ A&W and Long
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Strengths Pizza Hut is an international franchise and restaurant chain having presence in many countries and is originally based in Texas‚ USA. The company specializes in the American-style pizza that till to date no other pizza restaurant has been able to compete. The company also offer many other food items and side dishes like breadsticks‚ wings‚ garlic bread etc. Pizza Hut is one of the largest restaurant chains in the world and is a sub brand of Yum! Brands‚ Inc. The Pizza Hut owns and runs
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Changing Culture at Pizza Hut and Yum! Brands‚ Inc. The concept of corporate culture has captured the imagination of executives for years. For executives struggling to manage organizational change‚ understanding their organization’s culture has become paramount before undertaking such a change. They realize that significant strategic and structural realignment cannot occur if it is not supported by the organization’s norms and values. Organization cultures are created by leaders and‚ therefore‚
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within the restaurants and the other recruiting for positions within the Restaurant Support Centre. Both teams work to recruit the right people into the right positions. The Compensation & Benefits Team: This team aims to provide all Pizza Hut (UK) employees with a comprehensive and competitive benefits package‚ including; fair pay‚ bonus‚ health care and pension. The team also works to produce HR policies and procedures‚ which are in line with UK legislation and manages the employment
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Pizza Hut dominated the fast food market in the world both in sales and number of restaurants before 1986. In 1986‚ the company announced to start the home delivery market‚ which would especially target the children‚ two-career families‚ and parents with small children‚ etc. Segmentation of the children by age (a group of the same age who will respond to a marketing mix in a similar way) outcomes in the following market approach: Kids (age 3-11)‚ Teens (age 12-17)‚ Those two segmentations represent
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Environmental Factors of International Business By Walter Johnson‚ eHow Contributor Environmental factors for international business comprise the external relations a firm will face in going global. These include‚ most importantly‚ the economic‚ political and legal environments‚ each of these always entangled with the others. Basic Issues The central issues for the decision to go global are concerned with minimizing risk. A company‚ when considering the environment that it will deal with when entering
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External Environmental Forces During the strategic marketing management process‚ there are many external forces that any company must be aware of in order to be profitable. These very important factors to be considered come in the form of technology trends‚ economic and government trends‚ consumer trends and innovations. It is very important to become aware of all of the potential opportunities and threats that may arise from these trends. I believe that for Coca-Cola‚ there are external forces
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On April 2008‚ Pizza Hut announced the introduction of a new product line called the "Tuscani Pasta". Like any product‚ this product has a life cycle. Different strategies should be maintained through each stage of the cycle in order to move the product throughout the cycle. 1.Introduction Stage:The main purpose of this stage is to introduce the new product to the market. The company must be aware of the tremendous amount of time and money which will be spent at this stage in order to attract consumers
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ENVIRONMENTAL FACTORS External environmental factors include sociocultural‚ Legal‚ Economic‚ Political‚ and Technology. The micro environment on the other hand comprises the industry and market. SOCIOCULTURAL FACTORS. Religion‚ education‚ ethnicity‚ education and language‚ age group‚ family‚ cross cultural differences. In 1978‚ the Chinese government introduced a birth control policy of one child per family. (Newsweek 2014) This in the long run will reduce both sales and labor availability
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