1. Introduction of Air Asia 1.1 Corporate profile Air Asia since its foundation in 2001 with the vision to make “Everyone can fly” by focusing on the low cost aviation business sector through Air Asia’s own innovative solutions‚ efficient processes and a passionate approach to business as initially proposed and still facilitated now by the company’s original founder and the current CEO of the group‚ Tony Fernandes‚ it has successfully paved a viable way for its continual
Premium Low-cost carrier
AirAsia company analysis AirAsia is the leading low-cost airline company in Asia. The company provides transportation for passengers and cargo services across domestic and international markets from 97 destinations in 21 countries. It consists of over 8‚000 staff and makes up a market capital approximately RM7.06 billion (AirAsia‚ 2012). AirAsia’s competitors are Malaysia Airlines and other national airlines. AirAsia has five Air operation’s certificates (AOCs) – Malaysia‚ Thailand‚ Indonesia Philippines
Premium Low-cost carrier Airline
AIRASIA BERHAD 284669-W annual report 2005 www.airasia.com AIRASIA BERHAD 284669-W annual report 2005 NOW EVERYONE CAN FLY 13 million guests and counting ... AirAsia corporate ad contents 2 3 4 6 8 9 10 12 16 18 22 25 Our People Financial Overview Corporate Profile Major Milestones AirAsia Group Corporate Information Board of Directors Directors’ Profile Senior Management Senior Management Profile Chairman’s Statement Group Chief Executive Officer’s Review 30 AirAsia
Premium Low-cost carrier Kuala Lumpur Airline
SUCCESS STORY OF AIRASIA The business world is a tough one. Unless one is lucky enough to establish itself in the market that has very few competitors‚ every business usually have a very rough time. And in today’s scenario‚ where there is high level of competition not only on the local‚ regional‚ and national front‚ but also from global enterprises‚ the business world has become a place where it is difficult to even get by. The airline industry too is one of the toughest and most challenging
Premium Low-cost carrier Airline Southeast Asia
Chapter I: Introduction 1.1 Company Background AirAsia Berhad‚ which is also known as AirAsia‚ is an airline company that provides air transportation service. The airline was established in 1993 and started operation 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. They were having heavily indebted on December 2‚2001. An executive from company Tune Air Sdn‚ Tonny Fernandes‚ purchased it. The company’s headquarters is in Sepang‚ Selangor‚ Malaysia. After Tonny
Premium Airline Low-cost carrier Southwest Airlines
budget no-frills airline. However‚ his application for a license from the Malaysian government was rejected. [edit] Launching AirAsia It was through Datuk Pahamin A. Rejab‚ the former secretary-general of the Malaysian Domestic Trade and Consumer Affairs Ministry that Fernandes got to meet up with the then Prime Minister‚ Tun Dr. Mahathir Mohamad in October 2001. AirAsia‚ the heavily-indebted subsidiary of the Malaysian government-owned conglomerate‚ DRB-Hicom‚ was losing money speedily. Instead
Premium Kuala Lumpur Airline
Analysis Strengths The achievement that AirAsia received in 2012 is the world’s best low cost airline (AirAsia Berhad‚ 2013). The strength of AirAsia is that‚ they are leading low cost airline in today’s world and have good company strategic management with a successful story in the airplane industry. Their operational strategy that they have formulated at the beginning is consistent with their company’s objectives and was well conducted. Due to this‚ AirAsia able to create strong brand equity and
Premium Low-cost carrier Southwest Airlines Airline
perception of low-cost travel‚ giving rise to a diverse cross-section of passengers. The AirAsia chief executive says: "We show that low-cost does not mean low class. In the Jakarta-Kuala Lumpur flight‚ you’ll find women with diamonds sitting beside maids. You could not see that before. That shows we’re reaching everyone." 1) Geographic characteristics The geographic characteristics of the target market of AirAsia are within the Australasian region. Attract people from Australia who wish to visit the
Premium Low-cost carrier Airline Southwest Airlines
AIRASIA’S BACKGROUND......................................................................3 SWOT ANALYSIS FOR AIRASIA.............................................................3 * Strength * Weakness * Opportunities * Threats LIST OF REFERENCES...........................................................................6 AirAsia’s Background AirAsia was previously owned by DRB-Hicom‚ a government-linked company. Its airline had not been able to take off and was
Premium Low-cost carrier Airline
audit of public enterprises in Nigeria; there is objectivity in the appointment of the external auditor for the audit of public enterprises in Nigeria; and that the independence of the auditor has a significant impact on the accountability disposition of Nigerian public enterprises. It was also found that provision of other services by the auditor as well as non-rotation of auditors are some of the strong factors‚ which may negatively impact on the auditor’s independence and objectivity. It was recommended
Premium Audit Auditing External auditor