has never been more important for an airline to have the right public image. If the national flag and perhaps a catchy logo on planes‚ counters and ticket covers were sufficient in the olden days‚ today branding is a science of its own. Half a dozen branding agencies‚ most of them based in London and the USA‚ are fighting not just on behalf of toothpaste or cars but‚ with dogged determination‚ in the aviation industry over budgets worth millions. "The airlines are much more conscious today that branding
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PROJECT ! NAME : SURYA KORITALA COURSE CODE : ILT101-81 SECTION : EET SEMESTER : VIII INSTRUCTORS NAME : YELENA RUDINSKAYA TITLE : SWOT ANALYSIS OF LUFTHANSA AIRLINES ! ! ! ! ! ! ! ! ! ! ! ! Page 1 ! SURYA KORITALA ! HISTORY Lufthansa‚ Its is the second largest airline industry in Europe and its been established in 1926. The name lufthansa came from the two dutch companies which has been merged together and formed a name in 1933. As
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MICRO ENVIRONMENT/ INDUSTRY ANALYSIS The environment which is close to business and affects its capacity to work is called micro or operational environment. Industry is a group of companies which offer same or similar product or services. These products and services are close substitutes of each other. It consists of: 1 Suppliers Supplier are the people who supply raw materials and required components to the companies. Increasing prices and reducing the quality of their products are potential
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THE FOUNDING OF MODERN SINGAPORE In late 1818‚ Lord Hastings – the British Governor General of India – appointed Lieutenant General Sir Stamford Raffles to establish a trading station at the southern tip of the Malay peninsula. The British were extending their dominion over India and their trade with China was expanding. They saw the need for a port of call to “refit‚ revitalize and protect their merchant fleet” as well as to prevent any advances made by the Dutch in the East Indies. After surveying
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Porter S.W.O.T Analysis Strengths TCAA (Billy Bishop City Airport) – The location of this airport‚ combined with the TCAA/Porter strategic partnership offered significant advantages to Porter. Owning airport infrastructure allowed Porter to better handle operational coast and better control the customer experience. Fleet – Only using a single aircraft (Bombardier Q400 with 35%) resulted in cost savings in maintenance‚ training‚ employee pay rate and airport fees. Amenities – In flight and
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brief overview of the Malays in Singapore and thereafter the progress that they have made as an ethnic group and their gender equality. In pre-colonial Singapore‚ the Malays are the indigenous people living on the island. It is also essential to lend credit to Sang Nila Utama who renamed the island of Temasek to ‘Singapura’ which consists of a combination of two Malay words; Singa meaning ‘lion’ and ‘pura’ meaning temple. As the British came and established Singapore as a trading port‚ large numbers
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Describe the main principles of good governance as articulated by Singapore leaders. Singapore continues to rank high globally on indexes that measure good governance‚ especially in terms of investment and corruption (Economic Development Board‚ 2013). Within the region‚ according to Vriens & Partners’ Asia Pacific Investment Climate Index 2013‚ Singapore was ranked second among Asian Pacific countries‚ after New Zealand‚ for rule of law‚ political stability‚ corruption and taxation. She was ranked
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Introduction The external environment can be defined as forces and factors outside the organization affecting the overall company’s performance directly or indirectly. It can be divided into two components including specific environment and general environment. Specific environment refers to the unique factors of each company that directly relevant to the achievement of goals and affect managers’ actions and decisions directly including suppliers‚ customers‚ pressure groups and competitors. General
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Internal and External Analysis of Subway STR 581 Carlos Pineda June 9‚ 2014 Internal and External Analysis of Subway Subway’s mission is: “Delight every customer so they want to tell their friends – with great value through fresh‚ delicious‚ made-to-order sandwiches‚ and an exceptional experience.” Subway’s franchise vision is to be the number one Quick Service Restaurant (QSR) franchise in the world‚ while delivering fresh‚ delicious sandwiches and an exceptional experience. Subway has
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carriages) as the main mode of cheap transport in Singapore.[2] A comprehensive study of the “rickshaw” in 1921 Singapore necessarily examines rickshaws as a mode of transport‚ as well as an avenue to gain insights into the lives of rickshaw pullers. In the latter sense‚ rickshaws serve to bring the lives of the common people into sharper contrast‚ creating a social history of sorts. This essay will first analyse rickshaws as a transport form in 1921 Singapore‚ before proceeding to the individual pullers
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