External Environment Analysis Report By: Hussayn Jivraj () Abstract This report is compiled to analyze and understand the outdoor sportswear market in the UK. It is compiled to provide the reader with the information that affects the market via a PESTEL analysis‚ as well as its market size in the UK. Based upon data from previous years of this particular market‚ provided by a market report done by Keynote‚ I have also calculated a fairly stable growth forecast for the industry
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Module 2 Understanding the external environment Task 1: Summarise the attractiveness of the industry. 1a) Identify the industry‚ product segments and value chain. The industry is the coffee industry. Coffee is one of the most valuable traded commodities in the world. In the volume of coffee trade there is 90% trading in green bean from producer countries and 10% trading in manufactured coffee. Consumption of coffee grow low in the world. Since the early 1980s‚ only ther growth only 1.2% annually
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Macro and Micro environment: How external factor can influence marketing decisions. Introduction While the managers making efforts to take advantages of their competitors on the on the inside business structure such as to cut the cost down by simplifying the staff group‚ the macro and micro factors are escaping detection. Unlike internal environment‚ the macro and micro environments of a business are not changed by the behavior of its own whilst it is hard for most firms to be ready for reaction
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External Analysis and the Wine Industry* Analyzing the External environment is important in the strategic decision making for the organization in that these factors will affect the company’s choice of direction and its internal processes. There are two specific categories of the external environment factors that will be discussed‚ the remote environment and the industry environment. The remote environmental factors important to the success of the organization are the economic‚ political‚ technological
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1.Who are the biggest customers? The most profitable? The most attractive potential customers? Do the customers fall into any logical groups based on needs‚ motivations‚ or characteristics? Please make clear what your answers are based on and state used sources. In the past Nokia customers are consist of high-end‚ mid-end‚ and lower-end customers. But when the market was penetrated by IOS from Apple and Android from Google slowly Nokia is losing their market share. Now their biggest customers
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External Analysis of AirAsia Perform an external analysis of AirAsia and identify possible opportunities and threats encountered by AirAsia. Industry Analysis An industry analysis was performed to assess the budget airline industry. 1. Bargaining Power of Supplier Overall‚ power of supplier is high as there are limited (availability of) suppliers (only Boeing and Airbus)‚ the switching cost is high (i.e. airplanes and their maintenance are costly)‚ and there are few substitutes for airplanes (i.e
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ysisChildren’s breakfast cereal has become a part of Australian life . The convenience and nutritional value has seen generations of children start their day with one of the many choices on offer. Australia and New Zealand have one of the highest consumptions of ready-to-eat cereals per capita in the world. Only the Republic of Ireland and the UK have higher consumption levels and children are the highest consumers of sweetened breakfast cereals‚ those containing over 25% sugar. (Kellogg Sales
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FedEx External Environment Audit 1. How is the industry structured? The industry is defined by NAICS as the logistics‚ transportation‚ and related business services. This is a very broad definition because it doesn’t define the main function of the business‚ which is express delivery and shipping that includes a wide range of services for both businesses and consumers. FedEx offers express delivery‚ ground‚ and freight shipping‚ in domestic and international markets. The most important
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and Controversy Surrounding the Eiffel Tower The Eiffel Tower is one of France’s most notable landmarks and one of the most recognizable structures in the world. It has been visited by roughly 243‚376‚000 people between its opening in 1889 through the end of 2008 (Official Site‚ 2008). Recently‚ it has averaged over 6.5 million visitors annually. In 2007 alone‚ its visitor total reached an astonishing 6‚822‚000 individuals (Mills‚ 2008). The Eiffel Tower stands next to the Seine River in Paris
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Situational Anaylsis: External Environment:pestal trend‚ 5 forces. Competition: Political and legal analysis: The Nivea brand and its product FaceWipes will not face any major political or legal issue as such. We hope to sell the product in accordance and conformance to the UAE laws. All prohibitive ingredients will not be utilized in preparing the product. Other than that the cosmetics industry is not subject to a lot no political constraints and legal regulations. Economic Factors:
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