©2012 International Research Journals Full Length Research Paper A study on the influence of using celebrity endorsements on consumer buying behaviour in Tamil Nadu‚ India Annadurai Pughazhendi and Deenadhayal Sudharani Ravindran 1PSG Institute of Management (PSG College of Technology) Coimbatore‚ India 2PSG Institute of Management (PSG College of Technology) Coimbatore‚ India Accepted 16 April‚ 2012 The purpose of this paper is to investigate the factor that influence of using celebrity
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Section A Question 1 (70% of exam marks) The scenario is intended to be realistic and the date is 28 November 2012‚ though assumptions of strategy and acquisition intent are fictitious. Scenario You have recently joined the Strategy Department at Koninklijke Ahold NV‚ the Dutch retailing group. The company has “strong local consumer brands in Europe and the United States” and states in the 2011 annual report that it has “embarked on a new strategy to build upon our success‚ and significantly
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Term Paper: A Key Concept in Information Systems Protecting Information Resources CIS Management Information Systems The subject of my paper is about the history and origin of protecting information resources. Data protection dated back as far as 1890 was with the U.S. Census. Then‚ employers used a punch card to record equipment which was known as a tabulating machine. The punch cards were used for data storage for several years. The photo below shows what a punch card looks like. (Global
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Bank Limited Chowdhury‚ L.R.‚ (2002)‚ A Text Book on Banker ’s Advances‚ 2nd edition‚ Fair Corporation‚ Bangladesh Counts‚A. (1996)‚ Give Us Credit‚ New York‚ Times Books Focus Group on Credit Risk Management‚ (2005)‚ Credit Risk Management: Industry Best Practices‚ Managing Core Risks of Financial Institutions‚ Bangladesh Bank found in www.bangladesh-bank.org Kastle‚K.V.D.‚(2004)‚ Credit Risk Management: Gaining Prominence in the Global Banking Industry‚ found in www.skora.com Glantz‚ M Pirok‚K.R.
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TERM PAPER ON (JOIN Algorithms) LOVELY SCHOOL OF MANAGEMENT DEPARTMENT OF MANAGEMENT Name of
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Background Financial Statement includes the Balance Sheet‚ Income statement and other statement which determine the company’s performance. Financial ratio analysis is the calculation and comparison of ratios which are derived from information in company’s financial statements. Financial ratios are the analyst’s microscope. It allowed them to get a better view of the firm’s financial health than just looking at the raw financial statements. BRIEF HISTORY Square Pharmaceuticals Ltd. is a renowned company
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Comparative study in performance of male and female in taking up Maritime Education Introduction Comparative is a syntactic construction that serves to express a comparison between two or more entities or groups of entities in quality‚ quantity‚ or degree; it is one of the degrees of comparison‚ alongside the positive and the superlative. The comparative is signaled in English by the suffix -er or by a word of comparison such as as‚ more‚ or less and the conjunction- or preposition-like
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University of Reason Department of Wisdom Winter Term 2011/12 Course: The Philosophy of Typography Teac Example of a Decent Layout for a Term Paper handed in on 12 January 2012 by Christoph Fehige Student ID no. 248753 Philosophy (BA)‚ fourth semester christoph.fehige@gmx.de Example Street 47‚ 91919 Urbs her: Dr. Adelheid Palatino The title is not underlined‚ and neither is anything else in the paper. Bold type occurs‚ but only for headings and subheadings‚ not for
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Chapter I THE PROBLEM AND ITS BACKGROUND This chapter presents the problem and its background. Introduction Fast food industry has been in existence for the past years. The growing popularity of the industry gave way for many businessmen to put up many branches or chains in different parts of the country. This leads to birth of fast food chains‚ by which Jollibee‚ McDonalds‚ KFC‚ Mang Inasal‚ Chowking‚ and WOK Express and Greenwich are few examples. People prefer to go into fast food chains
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human being are key personality traits that determine how people respond to competition‚ initiative‚ conflict‚ flexibility‚ traditions and organizational policy‚ large groups of people‚ mental toughness‚ curiosity and more. Mismatches between a proven "best-fit" profile for the job and the individual in the job leads to significantly higher incidences of turnover‚ poor performance and stress. Q.2 If you were in the Director’s position what would you do and why? I would Retain George. Why?
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