traffic jam? The target market for our ad is and they’re desperate to get on the road to fitness again. Our ad is going to get them there. After extensive market research‚ via specific focus groups‚ we believe our ad is most appropriate for men and women in their early thirties to late forties. All have the same goal-to keep fit and lose weight in a relatively easy‚ non- expensive approach. We tested the ad on a focus group and each responded positively to the ad‚ indicating they would be ready to
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Facebook Privacy Nowadays‚ users of online social networking communities are disclosing large amounts of personal information‚ putting themselves at a variety of risks. Social networking site‚ such as Facebook‚ one of the foremost social networking websites‚ with over 9.4 million users spanning over 2‚000 college campuses‚ is considered for many people as a second home. College students are primary users of Facebook and are most likely to be effected and jeopardized by serious flaws in this system
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started an ad campaign never been seen in lingerie ads. All aerie ads now feature the hashtag #aerieReal and all models in the ads are untouched. Now‚ any aerie ad shown in the store‚ television‚ magazines and billboards feature untouched models in undergarments. Most advertsiments for womens undergarments are modeled by young‚ beautiful and seemingly flawless women. Models for these ad are retouched until they appear to have the “picture perfect” bikini body. Yes‚ this might look good‚ but it’s
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blocker”) or purposely delete them‚ unopened. 2. (a) On a Facebook brand page‚ what are the “engagement” and “likes” really measuring? On a Facebook page‚ the “engagements” and “likes” measure the size of the brand’s consumers and audience and how active its audience with the actual page and/or product being advertised. (b) For Camex‚ which is more and why? Carmex drives “engagement” with their consumers as an opportunity to their Facebook community. The benefits of this strategy is to narrow the
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THE POSITIVE EFFECTS OF FACEBOOK A Keeping in touch with family and friends-Facebook is a great way to keep in touch with your family and friends that live far away with instant messaging and even video chat. Facebook is the perfect environment to stay connected with the status updates‚ photos‚ and profile‚ information it can keep you updated on the happeningof all your close ones. B Making new friends-Facebook makes meeting new people extremely easy due to the facts that it allow you
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Facebook Games Facebook is a worldwide social network in which people all around the world socialize with one another. Not only do people log on to Facebook to tell all of their business they also log on to play the free online social games and playing games on Facebook can be addictive. In other words‚ people sit up all night playing these games and those that have no jobs sit up all day playing them. They somehow forget that there is a real world and that they are a part of the real world. One
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HCA/240 2. Radio Ad Are you elderly? Are you having problems with arthritis‚ osteoporosis‚ or injuries from falling? Here is the information that you have been looking for‚ how to promote a healthy musculoskeletal system‚ from none other than Dr. Solomon‚ Concierge MD. Me: Dr. Solomon‚ what exactly is the musculoskeletal system? Dr. Solomon: The musculoskeletal system consists of your bones‚ and your muscles. In this system one is as important as the other. Bones are important because they
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Part 1: Consumer Behavior and Message/Creative Technique The advertisement I chose to discuss is for Skechers Shape-ups. I found this ad in the consumer-based magazine‚ Cosmopolitan. Segmenting‚ Targeting‚ Positioning Cosmopolitan’s target audience as a means to satisfy their desires to learn about sex‚ fashion‚ and beauty while continuing to subliminally reinforce the contrasting notion that women are flawed individuals and must change themselves to be more readily accepted by men and the rest
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Facebook is a social network service and website launched in February 2004 that is operated and privately owned by Facebook‚ Inc.[1] As of July 2010[update] Facebook has more than 500 million active users‚[6] which is about one person for every fourteen in the world.[7][N 1] Users may create a personal profile‚ add other users as friends and exchange messages‚ including automatic notifications when they update their profile. Additionally‚ users may join common interest user groups‚ organized by
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attention Due to the fact that many markets are rather saturated today‚ many commercials aim rather at the recipients’ emotional attention than at presenting a product’s features and advantages. In order to appeal emotionally to the viewer/reader‚ ads use different strategies. Humour provides one strategy with which an advertiser may evoke positive feelings. These positive feelings can potentially lead to cognitive processes that motivate the recipient to buy the presented product. Considering
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