Scientific Advertising Claude C. Hopkins Carl Galletti PO Box 3934 Sedona‚ AZ 86340 mailto:Carl@AdSecrets.com Web Sites: http://www.CarlGalletti.com http://www.AdSecrets.com http://www.CopyCoach.com http://www.InternetMarketingSuperConference.com This illustrated edition: Copyright © 2003 by Carl Galletti Distributed by By 928-649-2407 Chapter 1 How Advertising Laws Are Established The time has come when advertising has in some hands reached the status of a science. It is based on
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Ad Analysis VODAFONE Origination of Vodafone In 2007‚ Vodafone acquired Hutchinson Essar and became known as Vodafone Essar. Later that same year‚ the branding became known as Vodafone. Vodafone is the second largest mobile telecommunications company in the world with networks in over 30 countries. They have partner networks in 40 additional countries. In India‚ Vodafone is the third largest mobile network operator behind Airtel and Reliance Communication. It is location
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Global Warming AD As the sun’s harmful rays beam through the depleting ozone layer the globe begins to warm‚ earths polar ice caps melt and slowly start the elimination of life. This ad demonstrates the cause and effect of global warming. The world inside the lower quadrant of the hourglass is slowly getting swallowed by the sea due to the melting ice caps above. Within the hourglass there’s text stating “we are slowly running out of time‚ act now before it’s too late”. In the top of the hour glass
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1962 Budweiser Ad In society‚ everywhere we look we are surrounded by advertisements whether it is television commercials‚ billboards or flyers. The main purpose of advertisements are to get people to purchase their product. It is important to not only make the advertisements clear that they are trying to sell‚ but also to actually make the advertisements mean something to us. Print advertisements are a very effective way to reach the masses‚ because advertisements in print‚ color‚ text‚ and photography
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The Good Life Denise West April 14‚ 2013 Siena Heights University Gail Ryder Introduction A good life is what everyone desires. But what is actually a good life? Many people have their own interpretation of what a good life is. Society today has a different outlook on what is an acceptable lifestyle. Many people are influenced with the perception of how an individual should live their life. Some often find themselves trying to fulfill their happiness through America’s perception on how they
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doing any and everything they can to maintain‚ and increase‚ their share of the market. It also makes perfect sense why Facebook recently paid double the market value for its acquisition of Instagram‚ an upstart photo-sharing social network. In April Facebook purchased Instagram for $1 Billion stunning the business world in the process. Industry analyst are concerned that Facebook overpaid for this company considering Instagram had just closed a funding round with a group of venture capitalists that
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The Negative Effects of Facebook . Here you are - your life outlined in a one page profile‚ with your interests‚ likes and dislikes‚ pictures‚ friends all organized neatly in hierarchal categories in that all-too-familiar white and blue template layout. You are in control of your own page‚ a master of your own Facebook destiny. You can choose how much or how little you want to reveal about yourself‚ choose different privacy levels so that only your friends can view your more private moments
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into wanting to purchase their product or service. As I was sifting through the pages of Cosmopolitan‚ I came across three advertisements that caught my eye‚ all of which attempt to convince female consumers into purchasing perfume. Two of the print ads include perfume by Dior‚ while the third contains perfume by Chanel. According to two different blogs‚ Chanel and Dior are one another’s greatest rivals when it comes down to their perfume lines because they are of similar quality (botoblog.com and
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K217 – TMA 2 Do personalisation and person-centred care ensure service provision that takes into account a service user’s identity? This essay will try to establish what identity is and if personalisation and person-centred care can ensure a service user’s identity is taken into account when accessing health and social care services. It will look at the work of Berger and Luckman and their suggestion that identity is always ‘socially constructed’‚ and will also explore Goffman’s concepts of ‘stigma’
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The Primus print ad for beer applies appeals to belonging and eye candy‚ using the myth that drinking is a risk-free activity to catch the young adults’ attention. The Primus ad for beer applies the appeal to belonging to persuade young adults to buy the beer. In the ad‚ the group of friends are having fun and drinking beer. The three boys that are holding the beer‚ are trying to show us that they are having the best time of their lives. The ad convinces us that if we bought primus we are going
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