INSTAGRAM: How will Facebook manage its acquisition? CORPORATE STRATEGY 4G12 BARIL Xavier FIERE Benjamin IMBODEN Thomas JAYARATNE Mellane ZAJAC Damien 1 INTRODUCTION the 9 of April 2012‚ FACEBOOK bought the application INSTAGRAM for 1 billion dollars. FACEBOOK Social network on the Internet Available in 70 languages 900 million active users 2011: a billion dollar profit INSTAGRAM Share your life with photos Created on October 2010 40 million users on April 2012 2 PLAN
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Facebook after IPO Facebook was founded in February 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin‚ Andrew McCollum‚ Dustin Moskovitz and Chris Hughes. "Facebook was not originally created to be a company‚" CEO Mark Zuckerberg wrote in his SEC Registration letter a little more than three months before Facebook went public on May 18‚ 2012. It was built to accomplish a social mission — to make the world more open and connected." Facebook
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Facebook: positive or negative? There has been much debate on social media such as‚ Facebook‚ Twitter‚ Tumblr and others. However‚ is it technically Positive or Negative? There are many reports on Facebook being a vital object for teens today and there have been plenty of complaints about it as well. My stand on the matter is that Facebook is a vital part of many teens lives‚ and without it they wouldn’t have the interesting conversation they have nor‚ the best friends either‚ they wouldn’t even
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FACEBOOK VS GOOGLE+ Social Networking has become a part of the everyday movement in many lives. There are many social networking sites out there today; you have Twitter which is for blogging‚ Linked in which is used by Professionals‚ Facebook the largest social networking today‚ and Google+ the new competition for Facebook. Google+ opened on July 31st‚ 2011 and by August 24th‚ 2011 they reached 54 Million users. Facebook and Google+ have a lot of similarities but also a lot of dissimilarities
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Facebook vs. LinkedIn - What’s the Difference? Now that Facebook is a public company‚ it’s very natural to compare Facebook to other social networking companies like LinkedIn. While they both appear to be similar businesses‚ in reality they are very different. First from a numbers standpoint‚ the two companies look similar. Interestingly they both generate almost exactly the same revenue per “user.” LinkedIn’s growth rate is nearly twice that of Facebook (and even greater when considering Facebook’s
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The Business Model of FACEBOOK Business model is the mechanism by which a business intends to generate revenue and profits. It is a summary of how a company plans to serve its customers. It involves both strategy and implementation. It is the totality of: • How it will select its customers • How it defines and differentiates its product offerings • How it creates utility for its customers • How it acquires and keeps customers • How it goes to the market (promotion strategy and distribution
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Facebook Most of Facebook’s revenue comes from advertising. These advertisements are displayed in the sidebar of most pages of the site and they’re typically targeted to certain users. Some of the ads displayed are sponsored by major brand advertisers and some come from Facebook’s capabilities to target its users. Facebook is able to customize the ads based on the user’s metropolitan area‚ age‚ gender‚ school network‚ job‚ and even relationship status. Facebook also makes money through Facebook
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objectives they can relate to and be committed to. Christopher Cox‚ the Vice president of product at Facebook was the person behind the development of Facebook’s mission‚ values and people strategy. Mission Facebook’s mission is ‘To give people the power to share and make the world more open and connected’ (Facebook’s official website) It was edited in 2008‚ prior to that it stated ‘Facebook helps you connect and share with the people in your life.’ This change in Facebook’s mission statement
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Facebook Vows to Fix a Flaw in Data Privacy What are you really hiding when your posting it on the internet? Facebook is a public site and its users should know that the information they post about themselves and to others will never be kept completely private. I would not post something that I did not want someone to know on Facebook because I know that anyone is able to read it. Why are people getting so uptight now about things that they should have known were being publicly posted? There
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Difficulty finding old status updates and conversations Facebook does give each thread a permanent url‚ e.g. https://www.facebook.com/Chris.V.Snyder/posts/10202102325020368 for Chris Lyspooner’s post "I have just been asked to sign and post a petition to the government to stop chemtrails ....." You get these urls by clicking on the "Notifications" globe icon and clicking on particular notifications. However‚ this list is cumbersome to scroll through if you’re trying to find a particular old thread
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