Exam: 3hours‚ 19/50 =15.2/40 (-31) Section A: MCQ (20m) Section B: Choose 2 from 3 Questions (15m each) 1. Describe the type of promotional message that would be most suitable for each of the following personality market segments: (a) highly dogmatic consumers‚ (b) inner-directed consumers‚ (c) consumers with high optimum stimulation levels‚ (d) consumers with a high need for cognition‚ and (e) consumers who are visualizers versus consumers who are verbalizers. Give an example of a promotional
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Review of Related Literature Adolescence is the stage in a girl’s development wherein her self-awareness‚ self-consciousness‚ introspectiveness and preoccupation with self-image all dramatically increase (Harter‚ 1993). There have been many studies that have documented the body dissatisfaction of adolescent girls citing media as a very prominent agent among other factors (Bell & Dittmar‚ 2011; Dohnt & Tiggemann‚ 2006; Lopez-Guimera‚ Levine‚ Sanchez-Carracedo and Fauquet‚ 2010; Tiggemann & Miller
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Proscess And Organizational Buying Models”‚ in Advances in Consumer Research Volume 14‚ http://www.acrwebsite.org/volumes/display.asp?id=6713 accessed 28/12/11 Lars Perner‚ Ph.D. Diffusion of Innovation‚ http://www.consumerpsychologist.com/cb_Diffusion_of_Innovation.html accessed 29/12/11 Rogers‚ E. M. (2003). Diffusion of innovations (5th ed.). New York‚ NY: Free Press
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The values of these views have common ideas and merge fairly easily‚ however‚ I do believe that there is some views are inferior to others. For example‚ it is not the internet that is a cause of greater diffusion of responsibility; it is merely another portal through which humans may exercise their inevitable character flaws. It is also my opinion that while the Bystander Effect should be taught against from a young age‚ it should not be the legal system
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each side of the membrane are equal. The water moves because the membrane is impermeable to the solute and the solute concentrations may differ on either side of the membrane. Water molecules may move in and out of the cell‚ but there is no net diffusion of water. Water will move in one direction or the other‚ and this is determined by the solute or solvents concentration levels. If the two solutions are of equal concentrations‚ they will be isotonic. If the concentrations are unequal‚ the solution
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Introduction to the Kitty Genovese Case At 3:20am on March 13th‚ 1964‚ twenty eight year old Catherine Genovese‚ known to most as Kitty‚ returned home from her job as a manager at a bar in Hollis (Histories Mysteries‚ Silent Witnesses). She parked her car in a lot next to the Kew Gardens‚ in a railroad station. She then began to walk the 100 feet to her apartments front door entrance. Kitty noticed a man at the far end of the lot. She halted and began to walk faster to her apartment on Austin Street
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(A) Identify key issues‚ problems and opportunities facing Netflix. It may be helpful to consider the fact that the Netflix business model evolved through many strategy revisions. What caused them to make each shift? Were the shifts driven from the top or bottom? Is this easier for a small or large company? The key issue that was facing Netflix early on was the selective market of people that were into the DVD market. Most were still with VHS market at this time and it gave them a small problem
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Technology and Cultural Diffusion Essay Afterward‚ write two solid paragraphs‚ with a minimum of six full sentences‚ that explains five ways in which life in your home‚ school and community reflects a variety of cultures. Cultures are extremely influential. Today‚ with the great mix of cultures in our country we can experience different ways of living‚ observe other religious practices‚ and even try new foods that are different from the cultures in which we were raised. One example is how many
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Industrial-Technological Revolutions: I – Subsistence farming Manufacturing (Division of labor) II – Mass production (Rise of machines) III – Services & information (Artificial intelligence) Industrial Revolution I - 18th – 19th century (1750~1850) - Steam engines Pumps for coal mines - Manufacturing Division of labor Specialization Increase efficiency ‘Cottage industries’ KIV: Trading - Train transport (e.g. Steam train)‚ heavy industries - Rise of the middle classes Political
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Stefan Stremersch & Walter Van Dyck Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field Although marketing scholars often seek to contribute new knowledge that is applicable across industries‚ some industries have unique characteristics that require industry-specific knowledge development. The authors argue that this requirement applies to the life sciences industry‚ defined as companies in pharmaceuticals‚ biotechnology‚ and therapeutic medical devices. Marketers
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