were postgraduate students. One hundred and thirty-nine (90%) respondents were local or foreign restaurants. Eleven respondents (7%) did not patronize any of the restaurants. Among factors influencing choice of restaurants are closeness to residence‚ price of food and quality of food were the most important factors 62 (38%). Twenty-seven (28%) eat in restaurants because of the similarity of the food to that of their home country. Of the most preferred food‚
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of Indian women‚ with much more liberalisation coming in. This was a time when the Indian woman was aware of herself. HLL already had a major presence in the Home & Personal Care’ sector with products like Liril‚ Pears‚ Lifebuoy‚ Rexona‚ et al. Dove’ was introduced into the Indian market‚ targeted at women who were now recognising that beauty is "not just how you look‚ but more about how you feel". The target segment for the research would be generally women in the upper-middle and higher class
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based on perceived value and cost are external factors that influence price. These factors are precipitated on reference prices either from previous purchases‚ reference from other users‚ real or perceived quality of a good or service amongst others. Internal pricing factors are the firms pricing objectives which eventually lead to adoption of price method or methods. The organization has some measure of control over the internal pricing factors. Kotler & Keller buttress this point by emphasizing
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Auto Insurance: Factors Affecting Operational Level of Planning Team C University of Phoenix MGT330 Orlando Rivero June 20‚ 2005 Auto Insurance: Operational Level of Planning The insurance industry is affected by many economic factors. In an attempt to better understand the operational level of planning within the insurance industry we would like to take a look at how revenue‚ operating expenses‚ and the auto insurance market directly affect the operational level of planning of any given
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The Love between a Woman and her Chocolate: Dove Commercial Analysis Let’s be honest‚ how many opportunities does one have to swaddle themselves in rich‚ velvety‚ layers of chocolate? Well if you’re the star of a Dove chocolate commercial‚ every day! Dove’s “Pure Silk” chocolate commercial plays up the appetizing name of their treat by using specific appeals that charm adult women right out of their diets. The writers of the commercial achieve these appeals through the use of words with pleasurable
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One of Doves direct competitors is Olay. They have six bar soaps and two massaging bath bar soaps. The Olay brand is known as a brand that celebrates beauty outside and within. Their tagline is “Love the skin you are in.” Olay has a bar name Age Defying Moisturizing Bar‚ which helps reveal younger looking skin. This would be a competition for Dove‚ since Dove doesn’t have an age defying bar‚ but instead it has a sensitive skin‚ which is good for those with sensitive skin. Olay though has no variety
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environment. This is indeed the case with its implementation of its pricing strategy‚ which is one of localisation rather than globalisation. Table II illustrates the comparative Big Mac prices (flagship brand of McDonald’s) from around the world. It succeeds in highlighting the point that McDonald’s has had to come up with different pricing strategies for different countries. More importantly‚ rather than just having a different pricing policy for the Big Mac in these listed countries‚ McDonald’s has
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The Fuqua School of Business Duke University International Strategy: WBA 434 Professors Heath‚ Huddart‚ & Slotta Transfer Pricing 1. Overview An essential feature of decentralized firms is responsibility centers (e.g.‚ cost-‚ profit-‚ revenue-‚ or investment-centers). The performance of these responsibility centers is evaluated on the basis of various accounting numbers‚ such as standard cost‚ divisional profit‚ or return on investment (as well as on the basis of other non-accounting measures‚ like
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Laura and Miss Dove Similarities and differences can be found within the two stories The Garden-Party and Good Morning‚ Miss Dove. The two main characters in these stories are Laura Sheridan‚ from The Garden-Party‚ and Miss Dove‚ from Good Morning‚ Miss Dove. Laura and Miss Dove both have made life changes because of a death that has affected them in some way. Miss Dove made an extreme life change after her father died. She became secluded and showed little emotion or care for anyone
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“Sleeping Late At Night As Factor Affecting The Academic Performance Of High School Students” Joaquin Carl F. Loyola IV-Integrity CHAPTER I The Problem And it’s Settings INTRODUCTION Sleeping problems are almost always involved in mental disorders‚ including depression‚ alzheimer’s disease‚ stroke as well as head injury. And symptoms are strongly influenced by the amount of sleep a person gets. Difficulties may arise
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