Report On A CONSUMER DECISION MAKING IN AUTOMOBILE INDUSTRY By: Nitesh Singh Pundir 12BSP0799 Section- A Page 1 of 16 Table of Contents Topic Page Abstract 3 Introduction 4 Objective of the study 6 Literature Review 7 Methodology 8 Limitations of the Study 8 Data Analysis 9 Findings and Suggestions 13 Scope of further research 13 Conclusion 13 Appendix 14 Bibliography 16 Page 2 of 16 ABSTRACT:
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2015 Laptop vs Tablet: Which one to buy? 1. What should you do before deciding between a laptop or a tablet? It can be quite to challenge when it comes to picking the right computer between laptops or tablets with so many options. So I should focus on something to consider before buy one; firstly what you want to do with your computer and secondly where would you use it. The Laptop is perfect option for most student. Power and performance combined together to the light weight frame‚ a laptop has bigger
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------------------------------------------------- Stages in Consumer Decision Making Process An individual who purchases products and services from the market for his/her own personal consumption is called as consumer.To understand the complete process of consumer decision making‚ let us first go through the following example:Tim went to a nearby retail store to buy a laptop for himself. The store manager showed him all the latest models and after few rounds of negotiations‚ Tim immediately selected
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1.Abstract The area of research is on the factors that cause and propagate the current social group dynamic trends that are prevalent within the United States International University Nairobi campus ( hereby referred to as USIU). It would be prudent to first define what this paper terms as social group dynamics. This term will be taken to include all those activities that are undertaken by students at USIU that involve interaction on a physical‚ emotional and mental level with other members
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influence customer‘s restaurant choice. From a number of researchers (Auty‚ 1992; Namkung & Jang‚ 2007; Sulek & Hensley‚ 2004) it emerged that food quality was rated as the most influencing factor affecting consumer’s restaurant selection behaviour. Nevertheless‚ service quality was discovered to be a secondary aspect over decision‚ despite the fact that it is was recognize that it could guide consumer’s evaluation of the dining experience to a superior level. On the other hand‚ when poor service quality
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Factors influencing the success or failure of large scale projects Introduction Projects can be difficult to plan and manage. Even with a good plan there is no guarantee that the project will be successful. As the scale of the project gets larger the complexities involved in managing it increase and the likelihood of failure increases. Very large scale projects‚ like the ones I am reporting on involve many internal and external factors which can contribute to the success or failure of the project
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Technology on the Go The History of the Laptop Computer In this day and age‚ computer technology develops so rapidly that it seems there is no end to the possibilities of the miracle machine. Computers‚ once monstrous behemoths that could dominate whole rooms‚ can now be compacted into lightweight‚ portable notebook systems. The laptop computer was likely unimaginable when computers were first created more than 60 years ago‚ but today it features incredible technology in a very small package
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Factors of students’ food choices Findings Focus group Our focus group is made up of eight people; two of us are moderator and assistant moderator‚ and the rest are six participants. Participants are all UG students from university of surrey‚ and their majors are business management. Three of participants are female‚ and the others are male. Five Chinese participants are 21 years old‚ and one American participant is 30 years old. From our research‚ we find that there are two primary
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CONSUMER DECISION MAKING PROCESS (Individual Assignment) On 26th February 2010‚ I have bought a national car‚ Perodua Viva 1.0 for RM35‚ 400 for myself. I have spent a lot of time thinking about this product before I finally come up with a decision to purchase it. Below shows the steps that I go through before I finally make my decision to purchase this car. Generally speaking‚ I follow the 5 steps of decision making process which I have learnt from my MKT2103 Lecturer‚ Mr. Visneh Maran in
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Journal of Management and Marketing Research Consumers’ attitude towards online shopping Factors influencing employees of crazy domains to shop online Saad Akbar Bangkok University‚ Thailand Paul TJ James Bangkok University‚ Thailand ABSTRACT E-commerce offers many online marketing opportunities to companies worldwide and along with high rapid growth of online shopping; it has impressed many retailers to sell products and services through online channel to expand their market. Online
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