SELECTING A GLOBAL TARGET MARKET STRATEGY If‚ after evaluating the identified segments in terms of the three criteria presented earlier‚ a decision is made to proceed‚ an appropriate targeting strategy must be developed. There are three basic categories of target marketing strategies: standardized marketing‚ concentrated marketing‚ and differentiated marketing. Standardized global marketing is analogous to mass marketing in a single country. It involves creating the same marketing mix for broad
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Material & Immaterial Space The concept of space has massively changed since the evolution of mankind. Spaces that were defined by material‚ culture‚ context and climate have now been redefined by other factors such as technology and new invincible forces. Based on Jonathan Hill’s Immaterial Architecture‚ the book that traces the changing science of space and the forces that define it‚ i.e.-material aspect (presence of matter) and the immaterial aspect (absence of matter)‚ this paper also
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and resistant to moisture and processing chemicals‚ while remaining mechanically strong‚ resistant to tearing‚ flexible‚ and dimensionally stable. Three plastics have been widely used as a motion picture film base: • Cellulose nitrate was the first material used. Discontinued in the 1950s because it was highly flammable‚ cellulose nitrate is chemically unstable if stored in conditions that are too damp (it can decompose) or too hot (it can self-ignite). • Cellulose acetates were developed to replace
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MECH3362: Materials II Laboratory Report Brittle Rupture of Glass Plates Guirguis Rezk SID 199991603 Objectives: To understand mechanisms of the fracture of brittle materials (in this case‚ glass) To recognize the variations in deformation and failure mechanisms which occur with a difference in flaw size‚ (i.e. between scratched and unscratched samples) Defining flaw sizes in glass plates by employing linear elastic fracture mechanics (LEFM) Utilizing the Weibull statistics approach in
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charged with training his or her employees choose an appropriate method? This article defines some of the most common training methods and reviews pros and cons for each one. The method by which training is delivered often varies based on the needs of the company‚ the trainee‚ and on the task being performed. The method should suit the audience‚ the content‚ the business¡¦ environment‚ and the learning objective. Ideally‚ the method chosen will motivate employees to learn‚ help employees prepare themselves
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methodology requires gathering relevant data from the specified documents and compiling databases in order to analyze the material and arrive at a more complete understanding and historical reconstruction of the lives of selected female scholars. I hope to shed light on the following questions through my research: 1) How did female scholars obtain their education? a) How important were factors such as kinship networks and socio-economic status in providing women access to their education? b) To what extent
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Natural fibres are usually staple‚ whilst man-made fibres are filament‚ with the exception of silk that comes from a natural source. These raw fibres are spun to produce a long‚ continuous thread referred to as yarn‚ which is then used in a series of methods that include‚ stitching‚ knitting and weaving in order to produce a fabric. The content‚ construction and finish of a fabric can determine it’s aesthetic and functional qualities. This essay will explore the classifications and characteristics of
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See discussions‚ stats‚ and author profiles for this publication at: http://www.researchgate.net/publication/235762820 Developing a Framework to Identify the Factors Affecting the Measurement of Organization Readiness for Business Process Reengineering Implementation : an Exploratory Factor Analysi... ARTICLE · DECEMBER 2012 READS 116 3 AUTHORS‚ INCLUDING: Khodakaram Salimifard Farid Saeedi Persian Gulf University Persian Gulf University 12 PUBLICATIONS 181 CITATIONS 3 PUBLICATIONS
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Polymeric Biomaterials (Mingyu Li z3369978) The use of polymers in biomedical applications is now widely accepted and they are termed with the generic name of polymeric biomaterials. A biomaterial can be defined by their function as a material in contact with living tissue that used to the treatment of disease or injury‚ and to improve human health by restoring the function of tissue and organs in the body.x Polymeric biomaterials in medicine include surgical sutures‚ drug delivery vectors‚ orthopedic
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What Is Portfolio? Although portfolios are used in the assessment of student’s performance in nowadays‚ they are used as a method by architects‚ painters‚ photographers and artists in showing their works. However‚ as portfolio has been used for different purposes it maybe different from than that of artists. It is not possible to use only one definition for portfolio. Definition of portfolio may change according to users’ purpose and way of usage. Many researchers defined portfolio in order
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