The Service Industries Journal Vol. 30‚ No. 6‚ June 2010‚ 911 –928 Development of brand equity: evaluation of four alternative models Hong-Youl Haaà ‚ Swinder Jandab and Siva Muthalyc College of Business Administration‚ Kangwon National University‚ Chuncheon‚ Kangwon-do‚ South Korea; bDepartment of Marketing‚ Kansas State University‚ Manhattan‚ USA; cDepartment of International Business Studies‚ Swinburne University of Technology‚ Hawthorn‚ Australia (Received 20 February 2008; final version
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| I) Introduction: In today’s world‚ Baby Boomers‚ Generation X and Generation Y are the three most common working generations. However‚ for the next few years‚ Generation Y will be the dominant group above them. By this reason‚ it has become more important to understand Generation Y’s employment motivations and attitudes for the employers. Generation Y (which is also called as millennials) includes the people who is born between the early 1980s and the early 2000s
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SEMÁNTICA Y PRAGMÁTICA I UNIT 1 What is semantics? Some linguistics link the notion of semantic to meaning‚ others to meaning in language‚ or meaning in communication through language‚ when others link it with other branches‚ like grammatical or literal meaning. What is meaning? The fact we need to have in mind is where to locate meaning‚ or parts of meaning. History of Semantics: Semantics had a central place in linguistic study from the very beginning. American structuralism banned Semantics
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Getting to Know Generation Y February 18‚ 2011 Getting to Know Generation Y Who are they? Do you get them? You may have one or two living in your home or working with you at work. Society calls them Generation Y. They sometimes referred to as Millennial‚ Echo Boomers‚ Internet Generation‚ Igen and Net Generations. They were born between 1980’s and 2000. (Welcome to Generation Y) Generation Y‚ are the children of the Baby Boomers and Generation X parents. They are quite different from
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Generation Y refers to those born between the 1980 and 2000. This generation is commonly known as the confident type of people. Furthermore‚ they were born alongside the rise of technology and are more likely to be IT-savvy than their parents and teachers. However‚ HR Managers do face a difficult challenge handling this generation. Managers have a challenge trying to train and motivate them to work. By doing so‚ they want to get the best out of these employees in order to benefit the company. It
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douglas mcgregor - theory x y Douglas McGregor ’s XY Theory‚ managing an X Theory boss‚ and William Ouchi ’s Theory Z Douglas McGregor‚ an American social psychologist‚ proposed his famous X-Y theory in his 1960 book ’The Human Side Of Enterprise ’. Theory x and theory y are still referred to commonly in the field of management and motivation‚ and whilst more recent studies have questioned the rigidity of the model‚ Mcgregor ’s X-Y Theory remains a valid basic principle from which to develop positive
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of scientific theories‚ theory X and theory Y. He relates these two theories on two managers (Dave and Val) who are in the same organization (Telecommunication company)‚ however in different departments. He continues to talk about how they use their management skills on their employees based on theory X and theory Y. Douglas McGregor‚ an American Social Psychologist‚ proposed X-Y theory in his 1960 book “The human side of enterprise”. Theories X and Y are still referred in the field of management
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Gen Y: a generation of flashing advertisements‚ constant brand name bombardments‚ and off the meter spending habits. These factors combined with their disposable income enable this youth to become shopping fanatics‚ allowing smart retailers to make bank. With the Internet continuously accessible‚ malls with numerous “hip” stores‚ and brand names that promise popularity‚ Generation Y is consumed entirely by their spending habits. Celebrity endorsements and brand names are what they are looking
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Surname Centre No. Initial(s) Paper Reference 4 3 3 5 Candidate No. 2 H Signature Paper Reference(s) 4335/2H Examiner’s use only London Examinations IGCSE Team Leader’s use only Chemistry Paper 2H Higher Tier Tuesday 6 November 2007 – Morning Time: 2 hours Question Leave Number Blank 1 2 3 4 5 Materials required for examination Nil Items included with question papers Nil 6 7 8 9 Instructions to Candidates In the boxes above‚ write your centre number‚ candidate number‚ your surname
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B2 Stem Cells HW Q1. The diagram shows one way that stem cells can be produced from human embryos. Sue Medaris/University of Wisconsin-Madison (a) Stem cells can be used to treat a condition such as paralysis. Explain why. stem cells can differntiate to become any type of body cell so they could be used to replace the damaged nerve cells‚ (2) (b) During pregnancy‚ an umbilical cord and a placenta join the embryo to the mother. At birth the umbilical cord is cut. Stem cells
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