Professor Student Contributors : Ajay Jain‚ Debasish Das‚ Karthik Rangarajan‚ Praveen Singh‚ Sulakshana S It is common perception that many Indian women are partial towards fairer skin. Recently‚ noted dermatologists commented that people are now openly asking for a solution to something that has been an obsession through the ages. Equating fairness with beauty has turned out to be a key consumer insight in the case of the fairness creams industry with Hindustan Unilever capturing nearly 53% of the
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Chapter 1 I. Title: “An Analysis of The Different Factors Affecting Consumer Decision Making Process of Makati Residents When Purchasing Electronic Gadgets” Suggested revisions: An Analysis on the Correlation of Buyer’s Characteristics and Preferences When Purchasing Mobile Phones An Analysis on the Correlation of Buyer’s Characteristics‚ Environmental Factors and Buying Preferences When Purchasing Mobile Phones II. Statement of the Problem 1. What are the characteristics of Makati
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FACTORS THAT AFFECT CLIENTS CHOICE OF BANK IN NUEVA VIZCAYA INTRODUCTION Every turn of events in the past decade‚ directly affect government decision. Regulatory‚ structural and technological factors have significantly changed the banking environment throughout the world (Angur‚ Nataraajan and Jahera‚ 1999; Lee‚ 2002) and resulted in intensified competition in the market place. In the United States‚ arguably‚ the intensified competition in the market place has been primarily stirred by regulatory
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Cultural factors:- One of the main influences on consumers during the buying process is culture. The most basic wants and behaviors of a person is influenced by his/her culture. As children grow‚ they pick up values and perceptions of the world from family members and people of authority within the community. (Bason‚H 2010).In the past 20 years‚ the UAE has become a melting pot of different cultures from all around the world. In a culturally diverse market such as the UAE‚ patterns arise in the
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1. Title of the Project CONSUMER PREFERENCE ABOUT DIFFERENT BRANDED SPORTS SHOES 2. Statement about the problem This project takes a look in various kinds of Merchandising activities‚ Market Share of different sports shoes and various Sales Promotion schemes‚ which are followed in the Sports shoes industry. The three major global players i.e. Reebok‚ Nike‚ and Adidas dominate the sports shoes industry in India. India is one of few battlegrounds in the world where there is neck-to-neck
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FACTORS AFFECTING GROWTH & DEVELOPMENT FACTORS AFFECTING GROWTH & DEVELOPMENT In this assignment is an explanation of genetic‚ biological‚ environmental and socio-economic and lifestyle that effect the development of an individual. Also using the case study of Emily there is explanation on 2 predictable and 2 unpredictable life events that could be affecting her now and the in the future. I will then be discussing the 2 sides to the nature –nurture debate‚ and then I will be evaluating how
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Wise Purchasing Decision � PAGE * MERGEFORMAT �5� Wise Purchasing Decision A Definition Essay Albert W.Kayper-Mensah once said‚ "A crown is a hat‚ but you don ’t buy that‚ when you need a hat." Making wise purchasing decisions can be difficult because there are so many different products on the market today. A wise purchasing decision is not the kind of purchase that is made based off of emotions or impulse; a wise purchasing decision requires you think before the purchase is made‚ during the
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A STUDY ON THE INFLUENCE OF EXTERNAL FACTORS IN PURCHASING DECISION OF PROPERTY” PROJECT REPORT SUBMITTED TO THE UNIVERSITY OF MADRAS IN PARTIAL FULLFILLMENT OF THE MASTERS DEGREE IN BUSINESS ADMINISTRATION SUBMITTED BY JAYASHREE.M (Register no. MA81042) UNDER THE GUIDANCE OF Mrs.Pallavi ‚ MPM(PhD) [pic] MEENKASHI SUNDARARAJAN SCHOOL OF MANAGEMENT [Formerly known as Indian Institute of Engineering Technology] KODAMBAKKAM CHENNAI-24 JULY 2009 ACKNOWLEDGEMENT
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Rome-Italy Vol. 3 No. 3 September 2013 89 Factors Affecting the Study of Accounting in Nigerian Universities Odia‚ J.O. (PhD) Department of Accounting‚ University of Benin‚ Benin City‚ Nigeria odiajames@yahoo.com‚ 234-8056580011 Ogiedu‚ K.O. (PhD) Department of Accounting‚ University of Benin‚ Benin City‚ Nigeria koogiedu@yahoo.com‚ 234-8033600045 Doi:10.5901/jesr.2013.v4n3p89 Abstract This paper examines the factors affecting students ’ career choice of accounting in Nigerian
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Factors Affecting Individual’s Equity Investment Decision Acknowledgments "We would like to extend our sincere gratitude to our Professor and guide Mr. Surya Dev for his guidance‚ valuable comments and support throughout this project. We would also like to thank Prof. (Dr.) C.K. Dash‚ for the valuable advice and support he has given us with motivation to do research on the topic. We appreciate all the help extended by him. Finally we would like to thank all the survey respondents for
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