Factors affecting Customer Satisfaction Customer satisfaction is the overall impression of customer about the supplier and the products and services delivered by the supplier. Following are the important factors that could affect customer satisfaction: * Departmentwise capability of the supplier. * Technological and engineering or re-engineering aspects of products and services. * Type and quality of response provided by the supplier. * Supplier’s capability to commit on deadlines
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coke decrease the demand will increase and if Pepsi stays the same the demand will stand still. b. Average household income falls from $50‚000 to $43‚000 I think the demand would decrease because of household budget cuts. c. There are improvements in soft-drink bottling technology. This will meet the demand faster and improve consumer confidence. d. The price of sugar increases and the Pepsi launches an extremely successful advertising campaign. If sugar increases then
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Factors Affecting Rational Choice Most consumer behavior analyses and programs seek to dig out consumers’ needs and wants‚ which direct their purchasing and decision behaviors. Consumer behavior and choice are complex‚ inherently dynamic and potentially affected by a number of factors. According to this‚ it seems that the rational choice theory should make some adjustments to be adopted to this increasingly more dynamic reality and marketing environment and thus set a realistic and stable base for
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AN EXPLORATORY STUDY OF INFLUENCES ON RETAIL SERVICE QUALITY: A FOCUS ON KUWAIT AND LEBANO Abstract: The Middle East is a growing and lucrative marketplace. This exploratory study examines retail service in Kuwait and Lebanon‚ regions with long histories of trade. Retail service‚ however‚ has not been well documented in this region. To our knowledge‚ this is the first study that examines customer and salespeople perceptions of service encounters in these countries‚ in light of their culture
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Demand‚ Supply‚ Market Equilibrium and Elasticity A. Elasticity of demand is shown when the demands for a service or goods vary according to the price. Cross-price elasticity is shown by a change in the demand for an item relative to the change in the price of another. For substitutes‚ when there is a price increase of an item‚ there is an increase in the demand for another item. When viewing complements‚ if there is an increase in the price of an item‚ the demand
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elasticity of demand for a good is the response of A) demand to a one percent change in price of that good B) demand to a one percent change in price of the related good C) quantity demanded to a one percent change in price of that good D) quantity demanded to a one percent change in price of that related good E) demand to a one percent change in income 2. If the price of cheese falls by one percent and the quantity demanded rises by 3 percent‚ then the price elasticity of demand for cheese
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1i) Demand function for air travel between the U.S. and Europe has been estimated to be: ln Q = 2.737 - 1.247 ln P +1.905 ln I where Q denotes number of passengers (in thousands) per year‚ P the (average) ticket price and I the U.S. national income. Determine the price elasticity and income elasticity of demand (8 points). From Lecture Module 3 Equation 4 we learned the alternative formulation of elasticity. Alternative formulation of elasticity EP = dQ/dP * P/Q = dlnQ/dlnP Natural log:
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external forces in doing the external assessment exercise‚ and these are political‚ economic‚ social‚ technological (PEST)‚ and competitive factors. The scope of external assessment embraces the analysis of opportunities and threats impacting a certain industry or business. The following discusses the key factors covered by an external assessment: 1. Political Factors This exercise dissects the political‚ governmental‚ and legal aspects of a particular business. Both local and global environments are
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Factors That Affect Organizational Structure The organizational structure of your business provides a foundation for lines of communication‚ responsibility and tasks. As the framework for your business‚ the organizational structure you select dictates the number of management layers‚ how your business is functionally divided and the overall reporting structure. Multiple organizational designs can be used to enhance your business’s strategy including simple‚ functional‚ matrix‚ hybrid or a self-designed
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INTRODUCTION The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner‚ lunch‚ breakfast‚ or simply for a snack. What type of food refers mainly the nationality or concept of the food‚ (traditional American‚ Italian‚ Indian
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