According to William D. Wells (2009) advertising is aimed at motivating and affecting consumers’ behavior in a way that is beneficial to the company or brand being advertised. Consumers are said to pass through a cognitive and affective phase before adopting and showing certain behavior. The first thing marketers should do in order to make an advertisement effective is to attract people’s attention‚ meaning they have to make consumers process the advertising message consciously. If an advertisement
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DIAGNOSTIC STUDY LEATHER GOODS CLUSTER SIALKOT – PAKISTAN Conducted By Mr. S. M. Ather Raza Zaidi – CDA PSIC Sialkot Supervised By Mr. Aftab Ahmad Ashraf – Project Manager‚ CDP PSIC June 2006 Developed under Joint UNIDO‚ SMEDA & PSIC Cluster Development Programme Pakistan Partner Agencies Focal Point UNIDO: Mr. Anjum Fayyaz – NPC UNIDO Mr. Sarwar O. H. Hobohm - Team Leader CDP UNIDO Vienna All rights reserved. No part of this document may be reproduced or transmitted‚ in any forms
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CHAPTER 2: OVERVIEW OF BANGLADESH’S LEATHER SECTOR ................... 3 2.1 Background of the Leather Sector.................................................................................. 3 2.2 Industry Profile............................................................................................................... 4 2.3 Leather‚ Leather Goods and Footwear for Domestic and International Market ............ 6 2.4 Value Chain Maps of Leather and Leather Sub-sectors......................
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Leather production processes From Wikipedia‚ the free encyclopedia The leather manufacturing process is divided into three sub-processes: preparatory stages‚ tanning and crusting. All true leathers will undergo these sub-processes. A further sub-process‚ surface coating may be added into the sequence. The list of operations that leathers undergo vary with the type of leather. Contents [hide] 1 Production management 2 Preparatory stages 3 Tanning 4 Crusting 5 Surface coating 6 Environmental
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OVERVIEW OF THE LEATHER INDUSTRY 12 b. CATEGORIES OF LEATHER INDUSTRY 14 c. TANNED LEATHER 15 d. PAKISTAN’S LEATHER INDUSTRY 17 CONTRIBUTION AND IMPORTANCE OF LEATHER INDUSTRY TO PAKISTAN ECONOMY 17 e. CONTRIBUTION OF LEATHER INDUSTRY TO ECONOMY OF PAKISTAN 17 f. LEATHER PLAYS A VITAL ROLE IN THE ECONOMY OF PAKISTAN 21 g. PAKISTAN’S TRADING PARTNERS 22 h. EXPORTS OF LEATHER 22 i. GLOBAL IMPORTS 30 STRUCTURE OF THE INDUSTRY 30 j. LEATHER GARMENTS 30 k. LEATHER GLOVES 32 l. FOOTWEAR INDUSTRY 34 ANALYSIS
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Indian Leather Industry The leather industry occupies a place of prominence in the Indian economy in view of its massive potential for employment‚ growth and exports. There has been an increasing emphasis on its planned development‚ aimed at optimum utilisation of available raw materials for maximising the returns‚ particularly from exports. The exports of leather and leather products gained momentum during the past two decades. There has been a phenomenal growth in exports from Rs.320 million
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Out of the seven major exports of Pakistan‚ Leather is one of the major contributors. Although the industry started it journey way back in the 1947 since then it has moved from exporting raw hides and skins to more value added products. At the time of independence in 1947‚ there were only a few leather tanneries in Pakistan‚ which were operating on a small scale producing mostly sole leather. During 1950s‚ some well-equipped tanneries were set up at Karachi and Lahore‚ while during 60s and 70s
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A study on factors affecting “Power” and “Turbojet” sales in Hindustan Petroleum Corporation Limited A Project report submitted to Institute of Public Enterprise‚ Hyderabad in partial fulfillment Of the requirement for the award of the Degree of POST GRADUATE DIPLOMA IN MANAGEMENT - RETAIL & MARKETING Submitted by: Roopa Chowdari .V PGDMRM-24(Class of 2010) Under The Guidance of B.BHARGAVI BE (Electrical Engg)‚ M Sc (International Mktg) Faculty-Marketing INSTITUTE OF PUBLIC
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Leather‚ the oldest manufacturing industry in India‚ catered to the international market from the 19th century. Leather is a traditional Indian craft and the primitive methods of leather-making is still alive in many villages in Uttar Pradesh‚ Rajasthan‚ Madhya Pradesh‚ Punjab‚ Gujarat‚ West Bengal and Orissa. Modern methods of leather tanning were introduced by the British in 1857. The first leather factory in India was set up in Kanpur to make saddlery and harness. The following are some of the
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TABLE OF CONTENTS TABLE OF CONTENTS..........................................................................................................1 LEATHER INDUSTRY............................................................................................................1 OVERVIEW OF INDUSTRY...................................................................................................1 HISTORY......................................................................................................
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