IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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IMSE2008 Operational Research Techniques Problem Set: Linear Programming Due: Monday‚ October 20‚ 2014 Please submit to the general office of the IMSE department (Ms Kate Lee HW8-17) on Oct 20 Late submission will be discounted by 20% on a daily basis Please e-mail me msong@hku.hk if you have any questions Problem 1. Work through the simplex method step by step to demonstrate that the following problem is unbounded. (5 marks) max 5x1 + x2 + 3x3 + 4x4 s.t. x1 – 2x2 + 4x3
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"A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials‚ transformation of these materials into intermediate and finished products‚ and the distribution of these finished products to customers." Ganeshan and Harrison Supply chain provides a vital link between suppliers and customers. It involves meeting customers’ requirements in terms of time‚ quality and quantity. It helps to optimize design‚ planning‚ production‚ delivery of
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Winter Project Dec’ 2012 A Literature review on Risk in Supply Chain [pic] Under the Guidance of: Submitted by: Prof. P.K. Jha Sandeep Singh Dept. of Industrial Engineering & Management M.Tech 1st year IIT Kharagpur 12IM60R03 Risk in supply chain 1. What is Risk? Risk can be broadly defined as a chance of danger‚ damage‚ loss‚ injury or any other undesired consequences. A more scientific definition of risk was provided
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Dell’s Supply Chain Management The term supply chain management (SCM) was initially used in wholesaling and retailing to denote the integration of logistics and physical distribution functions with the goal of reducing delivery lead times. Manufacturers and service providers have used the same term to describe integration and partnership efforts with first- and second- tier suppliers to reduce cost and improve quality and delivery timing. Terms such as integrated purchasing strategy
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Apple Inc. (NASDAQ: AAPL; previously Apple Computer‚ Inc.) is an American multinational corporation that designs and markets consumer electronics‚ computer software‚ and personal computers. The company’s best-known hardware products include the Macintosh line of computers‚ the iPod‚ the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture‚ a professional
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Logistics Management Semester 7 Year 4 3 Semester 8 Minor Program Logistics Thesis Course organization Logistics Semester 1 Semester 2 MIRBSLM114OP Operations Block1 MIRBSLM114PL Planning MIRBSLM114SY Systems Analysis MIRBSLM214SC Supply Chain Mgt Block 2 MIRBSLM214DM Distribution Mgt MIRBSLM214DS Project Distribution Strategies 4 Thesis Roger G. Schroeder‚ Susan Meyer Goldstein & M. Johnny Rungtusanatham‚ Operations Management in the
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Chapter 9: MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 21) From your reading of the Cannondale case study‚ the firm implemented new information systems in order to achieve which of the main six business objectives? A) customer and supplier intimacy B) survival C) competitive advantage D) operational excellence Answer: D Explanation: A) B) C) D) 22) Which of the following
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Theories of supply chain management Essay by Pancu Dana “Supply Chain Management is the integration of key businesses processes from end user through original suppliers that provides products‚ services and information that add value for customers and other stakeholders.” ( Lambert-Cooper 2000‚ 66 ) A general definition of the supply chain management (SCM) includes all suppliers‚ production capabilities‚ distribution centers ‚ warehouses‚ customers‚ raw materials‚ stock with semi-finished products
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goal of the supply chain‚ sometimes referred to as the value chain‚ is to create value. In an end-customers’ context‚ value is the measure of desire for a product and its related services (1) customer relationship management‚ (2) customer service management‚ (3) demand management‚ (4) order fulfilment‚ (5) manufacturing flow management‚ (6) supplier relationship management‚ (7) product development and commercialization‚ and (8) returns management. actually frame the supply chain business model
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