WHAT ARE THE MICRO AND MACRO ENVIRONMENT AFFECTING MARKETING INTRODUCTION A Business principally is the organized effort by individuals in an organization to produce goods and services and to sell these goods and services in a market place to earn a good profit margin. The operating environment for all organizations whether they are commercial‚ charitable‚ governmental‚ or in the public sector more generally‚ is never static and seldom entirely predictable‚ and can therefore profoundly affect a
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Alpen-Adria-Universität Klagenfurt Marketing Plan for AA Bike Klagenfurt International Expansion Plan November 28‚ 2014 Executive Summary Bike rental services in Europe have high demand and popularity. Due to the high amount of travellers across Europe‚ bike rentals have become one of the most environmentally friendly businesses that attract many tourists and locals who do not have access to vehicles‚ or who simply enjoy nature‚ outdoor activities‚ and are conscious
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qFactors Affecting the Successful Implementation of ICT Projects in Government David Gichoya‚ Research School of Informatics‚ Loughborough University‚ UK D.M.Gichoya@lboro.ac.uk Abstract: A government is a huge and complex organisation‚ whose operations and strategic focus could be greatly enhanced by the well focussed application of Information and Communication Technologies (ICT) to support improvements in productivity‚ management effectiveness and ultimately‚ the quality of services offered
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Factors Affecting Effective Teaching Appropriate Training Having the appropriate training to teach a specific subject is an important factor in being able to teach that class effectively. For teaching in the public school system‚ teachers should have taken courses in the subjects they wish to teach. For teaching college level courses‚ a PhD in the discipline or a related field is normally required‚ although community colleges accept a master’s degree and some universities allow someone with a
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Factors Affecting Effective Communication Nonverbal Communication * Not all communication is spoken. Self-Growth states that about 90 percent of communication is nonverbal‚ meaning that people’s bodies don’t always say the same thing their mouths say. Be aware of how close you stand to people while speaking. Getting too close or too far away can make people feel uncomfortable. Avoid distracting gestures like tapping your foot‚ shaking your leg or looking around when speaking or listening.
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The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. Microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets
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0Lecture 3: Marketing Environment Scanning of the Marketing Environment – Opportunities or threats? Environmental Forces—Firms must monitor six major forces in the broad environment: Demographic Political-Legal Economic Technological Socio-Cultural Natural 1. Demographic Environment The main demographic force that marketers monitor is population because people make up markets. Marketers are keenly interested in the: Size and growth rate of populations in cities‚ regions‚ and nations. Age distribution
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Implementation Implementation is a part of Social Marketing Plan. It is also called as the summary of the campaign that we will organize. In the other words‚ it is the basic element that we as social marketers should ensure the significance which is the 4Ws 1H in our planning‚ such as What is the campaign that we come up for‚ When the campaigns going to be organize‚ Who the people that will involve in this campaign‚ Where the campaign should be conduct and How it is going to be implemented. As
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A Building An effective MArketing plAn sent to all individuals in the organization who must implement the plan or who will be affected by it. If the plan is directed to an external audience‚ such as friends‚ banks‚ venture capitalists‚ or potential investors‚ for the purpose of raising capital‚ it has the additional function of being an important sales document. In this case‚ it contains elements such as the strategic plan/focus‚ organization‚ structure‚ and biographies of key personnel that
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ACKNOWLEDGEMENT The completion of this study has inevitably involved various kinds of inputs from different people to whom Iam indebted. I have received extensive support both materially and morally from substantial number of people directly and indirectly. The only best way to thank and advance my regards to them would have been mentioning them one after another‚ but on a given space list has remain incomplete; I would like to extend my special regards to the ministry of financemy sponsor for granting
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