SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT‚ PUNE Research Proposal on Consumer Decision Analysis for Purchase of Fruit Drinks Name : Protik Basu Specialisation: Marketing (MBA – II) Roll No. : 30164 Executive Summary This project aims to find out the various factors influencing the consumer decision while making a purchase of a fruit drink in the age group of 19-30 in the city of Pune. Background talks about various factors that have led us to undertake this study and how and to whom this report
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Purchasing Management how is purchasing regarded in the firm? where is purchasing performed one department - buying clout individual units - better match of needs - what kinds of contracts with suppliers? short-term vs. long-term when is purchasing done? just in time vs. inventory build-up Just In Time Purchasing & JITII search for high quality suppliers frequent deliveries - as needed location close to buyer communicate needs via shared MIS buy only from single or dual source
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The buying behavior of consumers is affected by different cultural‚ social‚ personal and psychological‚ where the former are the greatest influence. Cultural and social factors determine the wishes of the people. Who does not use s shampoo these days? It is used by men‚ women‚ boys and girls‚ people always use it and many go beyond simply choosing it for their functional characteristics or custom. The market is flooded with products designed for women‚ in this case‚ which is achieved through a campaign
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EXECUTIVE SUMMARY Beverage industry is one of the fast growing industries in India. It can be divided into two sections i.e. carbonated and non-carbonated. The carbonated drinks can be further classified in cola‚ Lemon‚ Orange‚ Mango‚ and Apple segments. Marketing includes all the fulfill the all segment of consumers. Marketing is also to convert social needs into profitable opportunities. So this topic provides all the essential to theoretical knowledge and to inculcate the efficiency
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physical health and healthy wellness include nutrition intake‚ personal hygiene and physical fitness (EYLF; outcome 3). There are a number of factors which are affecting wellness and wellbeing in everyday life. They are all interconnected to each other as one gets effected another automatically are affected. Social –economic circumstances -For example‚ poverty affects physical
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Dissertation Report Submitted to University of Wales Institute Cardiff In the partial fulfilment of the requirements of the degree of Bachelors of Arts in Business Studies What factors affect the Customers’ Buying Attitudes towards Handheld Electronics Devices (Cell Phones‚ iPod‚ Cameras and MP3 Players) in UK? By Uzair Ifrahim Statement of Authenticity Apart from any work in quotes or cited from previous theories (has been acknowledged)‚ I do hereby solemnly affirm that
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Environmental Factors and Marketing Decisions: Starbucks Starbucks has wide range of business activity. These activities allow the company to use numerous channels of product distribution. With the company operating in many locations worldwide environmental factors play a major role in marketing decisions. Each distribution channel is affected differently and the company’s flexibility in the marketing plan allows the company to adjust their strategies to meet the needs of the environmental factors. Starbucks
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CONSUMER BUYING BEHAVIOR TOWARDS MOBILE PHONE BUYING AMONG UMP STUDENTS : MARKETING VERSUS ENVIRONMENTAL STIMULI. ABSTRACT Consumer buying behavior refers to the buying behavior of the individuals and households who buy goods and services for personal consumption. Factors affecting how customers make decisions are extremely complex. There are many factors that can affect this process as a person works through the purchase decision. According to the black box model of consumer behavior‚ there
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DIFFERENT FACTORS THAT AFFECT THE ACADEMIC PERFORMANCE OF STUDENTS Submitted by: Cayleen C. Capco BSIT- 1IT4 CHAPTER I IN TRODUCTION A. NATURE AND IMPORTANCE OF THE STUDY In educational institutions‚ success is measured by academic performance‚ or how well a student meets standards set out by local government and the institution itself. As career competition grows even fiercer in the working world‚ the importance of students doing well in school has caught
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Children’s learning and development can be affected by certain person factors and external factors. Personal factors are to do with the person (it’s personal to them) and includes: Learning difficulties; Sensory Impairments‚ Disabilities‚ Health Status (good health or bad health)‚ diet (good diet or bad diet)‚ stress‚ the environment and any environment genetics (asthma‚ smokers). External factors are outside forces‚ such as: Education; Care Status/Family (in care/”broken home”)‚ Family Environment/Background
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