and Cognition: Investigating Driving and Divided Attention Shamsi T. Iqbal‚ Yun-Cheng Ju‚ and Eric Horvitz Microsoft Research One Microsoft Way‚ Redmond‚ WA 98052 {shamsi‚ yuncj‚ horvitz}@microsoft.com ABSTRACT Conversing on cell phones while driving an automobile is a common practice. We examine the interference of the cognitive load of conversational dialog with driving tasks‚ with the goal of identifying better and worse times for conversations during driving. We present results from a controlled
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Marketing Communications Objectives The marketing communications objectives set the tone for the whole plan. They should be specific‚ measurable‚ and used throughout the rest of plan so that all of the tools are aligned to enhance the overall goals. The Marketing Communications objectives should also be bereft of any mention of raising sales. Instead‚ they should be focused on actual communication objectives‚ such as “increase web traffic by 20%‚” or “reach 15% of the target
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. 2. Explain why a product or system might have an overall reliability that is low even though it is comprised of components that have fairly high reliabilities. 4. A product engineer has developed the following equation for the cost of a system component: C _ (10 P ) 2 ‚ where C is the cost in dollars and P is the probability that the component will operate as expected. The system is composed of two identical components‚ both of which must operate for the system to operate. The engineer
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their productivity has been decreased by 21%. Likewise‚ their profits also have been down 18 percent during the past two years (1999 = –13%; 2000 = –23%). So‚ these productivity decline associate with high employee turnover and absenteeism may be the factor of declining their profit. The result of high staff turnover may causing the company skills base to deteriorate‚ or perhaps the appointment of new and less effective supervisors to the production department. Moreover‚ new employees need time to train
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Dave Thomas‚ the founder of Wendy’s restaurant‚ opened his first restaurant on November 15‚ 1969 in Columbus‚ Ohio. Dave was born in Atlantic City‚ New Jersey on July 2‚ 1932. He was adopted at six weeks old by Rex and Auleva Thomas. Dave moved from state to state with his father when his mother passed at the age of 5. At the age of 12‚ Dave obtained his first job at a restaurant in Knoxville. Thus‚ he began his love for the restaurant business. At the age of 15‚ Dave dropped out of high school to
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Impaired Driving The technological advances in self-driving car systems will likely promote reductions of impaired driving and overall accidents. The idea of driverless car may seem to be in the distant future‚ but autonomous technology is in fact improving and some of these features are already apparent in some current vehicles we see on the road today. This kind of technology has the power to no only improve fuel economy‚ reduce parking needs‚ add mobility to those who are unable to drive
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While the basic concept of impaired driving is not hard to grasp‚ that doesn’t mean Illinois drunk driving laws are simple‚ or that charges of driving under the influence (DUI) are so lacking in complexity that just anybody can understand and defend against them. DUI is defined in Illinois as operating a motor vehicle while impaired by alcohol or drugs‚ including medically prescribed marijuana. Since mid-July 1997‚ Illinois has used a blood alcohol content (BAC) level of 0.08 percent or above as
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There are many influencing factors that are able to shape our attitudes and beliefs towards driving. The media‚ family‚ and peers are all major contributing factors that have positioned me to believe that drink driving and speeding is wrong and that you must always wear a seatbelt when driving in a car. The media‚ has proven to be one of the most prominent factors in the shapeing of attitudes and beliefs towards many things‚ including driving and our cautiousness on the roads. Campaigns are enforced
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An Analysis of Microeconomic Factors affecting Textile Industry of India By Manisha Chugh (C014) Omkar Sathe (C045) Riaz Malik Mohammad (C062) Tejal Mehta (C063) Index 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Overview of Textile Industry…………………………………………..4 Textile Industry - Pre and Post Liberalization……………………4 Growth Indicators………………………………………………………….5 Economics…………………………………………………………………….5 Factors affecting the industry………………………………………….6 Export…………………………………………………………………………
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In the tragedy Othello‚ Shakespeare creates a mood that challenges the way a person sees his or her self and the world. Subjects like racism‚ sexism‚ love‚ hate‚ jealously‚ pride‚ and trickery are thoroughly developed in the play of Othello to enable the audience to view the characters and also themselves. The Shakespearean tragedy of Othello was written in a time of great racial tensions in England. According to Eldred Jones‚ in 1600 just three years before Othello was written‚ Queen Elizabeth proclaimed
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