Corporate identity – the management of the process of change in the name/logo in the context of brands’ merger Joana César Machado Paulo de Lencastre Pedro Dionísio Universidade Católica Portuguesa E-mail: jcmachado@porto.ucp.pt E-mail: plencastre@porto.ucp.pt Instituto Superior de Ciências do Trabalho e da Empresa E-mail: pedro.dionisio@imr.pt Abstract The creation of strong corporate identity‚ including identity signs‚ is crucial for companies to encourage positive attitudes in
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ORIGIN AND EXPANSION OF THE BANTU Bantu is used as a general label for the 300-600 ethnic groups in Africa who speak the Bantu languages‚ distributed from Cameroon east across central Africa and eastern Africa to Southern Africa. The bantu family is fragmented into hundreds of individual groups‚ none of them larger than a few million people (the largest being the Zulu with some 10 million).The bantu language-Swahili with its 5-10 million speakers is of super-regional importance as tens of millions
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Group Publishing Limited 2005). By 1990‚ however‚ Zara realised that the Spanish market was far too saturated; they had to change their growth strategy. For that reason‚ they started its global expansion by entering Spanish natural export exit: Portugal. Shortly after‚ Inditex started its outer expansion in France‚ the US and the rest of the world. But let’s focus on which entry strategies Inditex had to pursue to become global. Inditex choose a localization strategy which meant: 1) increasing
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Corporate Governance The system of rules‚ practices and processes by which a company is directed and controlled. Corporate governance essentially involves balancing the interests of the many stakeholders in a company - these include its shareholders‚ management‚ customers‚ suppliers‚ financiers‚ government and the community. Since corporate governance also provides the framework for attaining a company’s objectives. Corporate governance refers to the structures and processes for the direction
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Starbucks expansion into China Abstract In the following research we will look whether Starbucks will be able to launch an aggressive expansion throughout Mainland China‚ a country known for its tea drinking history dating back to 5‚000 years. Starbucks is known for its ability to locate the business outlets in perfect spots as well as market their products in beneficial ways. This report will try to analyze the three main questions: 1) Should Starbucks continue its expansion in China
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Structures 6 2.1 Types of Funding 6 2.2 Recent Trends of Leverage 7 2.3 Comparison of capital structure with similar companies 9 2.4 Capital expenditures and its financing 10 2.5 Important factors influencing the use of debt financing 10 2.5.1 Tax Advantage 10 2.5.2 Corporate Tax Rate 11 2.5.3 Credit rating 11 2.5.4 Interest rate 11 2.5.5 Company’s Industry 12 2.5.6 Company’s growth rate 12 2.5.7 Some other arguments about Harvey Norman
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The expansion of Western Europe started with the Iberian phase. Spain and Portugal‚ the two countries of the Iberian Peninsula‚ had a short-lived yet important role in European expansion. European expansion then turned to Western Europe. Western Europe consists of the Dutch‚ French‚ and British. While Western Europe was exploring new worlds overseas‚ the Russians were expanding westward across all of Eurasia. Religion played a major role in expansion for both the Portuguese and the Spanish due
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doubled the size of the United States. The move westward was not justified and was forcing people out their homes and they were getting killed. Westward expansion supported the US and was not fair to the nearby places. Us gained much land after the Louisiana Purchase and Thomas Jefferson supported the expansion. The US Westward expansion made US get more money and grow in population. When we gained California we
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Early American Expansions Ever since the beginning of time it has been in the nature of man to move and expand their area whether it be for food or greed. Although‚ most cases in history will show that expansion was done for greed such as the Roman Empire from 800 BC to 500 AD or the Crusades that were on and off from 1096 AD – 1272 AD. That same urge to expand did not stop when the America’s were discovered. It all started with the transatlantic migration to the New World. The settlers of
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The Original Store Expansion Strategy: In 1992 and 1993 Starbucks developed a three-year geographic expansion strategy that targeted areas with favorable demographic profiles‚ that could be serviced and supported by the company’s operations infrastructure. A large city was selected to serve as a focal point for each targeted region. Starbucks professional teams were strategically positioned at these focal points to supervise opening of another 20 stores in each city in the first two years. Following
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