[pic] MARKET STUDY ON BRITANNIA PRODUCTS IN GUMIDIPOONDI By KUMAR. D (Reg No: 875144232) of rec A PROJECT REPORT Submitted to the FACULTY OF MANAGEMENT STUDIES In partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINISTRATION MAY 2012 Mepco Schlenk Engineering College Department of Management Studies MBA –Main Project December 2012 – April 2012 BONAFIDE CERTIFICATE
Premium Brand Brand management Branding
Dissertation report On A STUDY ON FACTORS INFLUENCING REPURCHASE INTENTION IN ONLINE SHOPPING IN E-STORES Submitted to RAJAGIRI BUSINESS SCHOOL In partial fulfillment of the requirement for the award of POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM) 2011-2013 By Ali Zahid P11108 DECLARATION I‚Ali Zahid‚ the undersigned‚ hereby declare that the dissertation work entitled “a study on factors influencing repurchase intent in online shopping in e-stores’” is a bonafide work undertaken by
Premium Electronic commerce Online shopping
Post Purchase Evaluation A***** W**** After purchasing a product a consumer goes through many steps to evaluate whether or not they made a good purchase. They will research the product that was purchase and make sure that it was up to their standards. They will avoid finding negative information about their product. In the end the consumer may decide to take the purchase back all together due to thinking it overall was not a good purchase. When making the decision to purchase a product
Premium Video game console Marketing Cognition
Consumer Behaviour Consumer behaviour is the behaviour that consumers display in searching for‚ purchasing‚ using‚ evaluating and disposing of the products and services that they expect will satisfy their needs. * Personal consumer; buys goods and services for his or her own use‚ for use by the whole household‚ for another member of the household or as a gift for a friend * Organizational consumer; includes commercial for-profit organisations and non-profit organisations‚ public sector
Premium Marketing Brand
CONSUMER BEHAVIOUR Consumer Behaviour is a diverse field that combines psychology‚ marketing and sociology to study the behaviour of consumers. ADVERTISING AND CONSUMER BEHAVIOUR-: In markets where consumers have many choices‚ advertising can influence the consumer’s choice. Advertising plays a major role to influence consumer’s mind-set and purchasing decision. MEMORY-: Memory is an active‚ constructive process where information is acquired‚ stored and then retrieved for use in decision-making
Premium Advertising Memory
ORGANISATIONS AND BEHAVIOUR LO1 1.1‚ 1.2 This essay aims to identify the key elements between organizational structure and culture Organizational structure can be described as the framework in which an organization operates. There are three main types of organizational structure: functional‚ divisional and matrix structure. A functional structure is set up so that each portion of the organization is grouped according to its purpose
Free Maslow's hierarchy of needs Management
at great length about isolationism in his farewell address‚ specifically citing that America should avoid foreign entanglements in Europe. The Louisiana Purchase was an unconstitutional act committed by Thomas Jefferson. The land was purchased from France was sold by Napoleon Bonaparte who needed the money to fund his European wars The purchase more than doubled the amount of land owned by the United States and was largely explored by the Lewis and Clark Expedition. The
Premium United States American Civil War Thomas Jefferson
Purchase Order Tracker Keywords: PO Tracker‚ Database query Abstract Business is dynamic and competitive in nature. . Business needs new ideas and innovation. These ideas/ concepts and innovations needs to be fine tuned to stay ahead of competion. ERP system is one of the innovations done and implemented successfully worldwide. There are various modules of these ERP systems. I am considering one of the modules as vendor PO and PO status tracker. I will be considering Purchase order Tracking
Premium Sales order Purchase order Supply chain management terms
family differs in many ways from decisions made by an individual and an organization. Therefore‚ many firms tend to study the roles of different members of family regarding the purchase. As same way‚ I am going to illustrate how these facets affect Chinese consumer behavior and how do Chinese family make automobile purchase decisions. Following‚ through the progress of decision-making process‚ the different roles will be evaluated respectively. Besides‚ the manager benefit from perspective of decision
Premium Decision making Decision theory Decision making software
Consumer Behaviour Topic 10 Group Influence on the Purchasing Decision Consumers belong to or admire many different groups and are often influenced in their purchase decisions by a desire to be accepted by others. One form of group that has a definite impact on consumer behaviour is the reference group. A reference group is “an actual or imaginary individual or group conceived of having significant relevance upon an individual’s evaluations‚ aspirations‚ or behaviour.” Reference groups have
Premium Sociology Opinion leadership Diffusion of innovations