0Lecture 3: Marketing Environment Scanning of the Marketing Environment – Opportunities or threats? Environmental Forces—Firms must monitor six major forces in the broad environment: Demographic Political-Legal Economic Technological Socio-Cultural Natural 1. Demographic Environment The main demographic force that marketers monitor is population because people make up markets. Marketers are keenly interested in the: Size and growth rate of populations in cities‚ regions‚ and nations. Age distribution
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macromarketing 3. Relationship or differences 4. Subjects in macromarketing 5. Special Features of marketing theory 6. Which is better? Why? 1. micromarketing Micro refers to the marketing activities of individual units‚ normally individual organizations (firms) and consumers or households. (Hunt‚ 1976) 2. macromarketing Macro suggests a higher level of aggregation‚ usually marketing systems or group of consumers. (Hunt‚ 1976) “---Macromarketing should connote an aspect of marketing which
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853439 Free Response Essay #1 (question #2) The New England and the Chesapeake development of colonial society were greatly shaped by the social and economical ways prior to 1740. The New England society was shaped socially by the Half-way covenant‚ Roger Williams‚ and by the Salem witch trials. The Half-way covenant permitted the children of all baptized members including non-saints to receive baptism. This shaped New England since it signaled the end of the "New England Way" because the elect
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Refers to the stability of the economic environment‚ the attitudes and movements of political parties. This is entwined in government influence on tax policies‚ trade agreements‚ legislative Laws‚ international trade regulations‚ monopolies and consumer protection. Generally Political forces are influences that present restrictions or opportunities that are not mandatory. There is a positive outlook on the Airline Industry as long as the political environment is stable. Due to positive policies and
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macro ch 13 savings & investment True/False Indicate whether the statement is true or false. ____ 1. Most entrepreneurs finance their purchases of real capital using their past saving. ____ 2. To state that national saving is equal to investment‚ for a closed economy‚ is to state an accounting identity. ____ 3. Public saving is equal to national saving minus private saving. ____ 4. To state that public saving is equal to investment‚ for a closed economy‚ is to state an accounting
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taking place in the environment. All around the world‚ aircraft carriers are facing increases in fuel prices and are vulnerable to expensive disruptions like the 2010 volcanic eruption in Iceland. (paragraph 1‚p.11) Trade unions‚ who drive up costs‚ and regulators are legal factors which prevent aircraft companies from implementing their own ways of cutting costs. (paragraph 6‚p12) Ryanair‚ the largest low-cost carrier in Europe‚ is affected by all the above mentioned factors‚ but is still the market
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Meaning and Definition: According to Professor J.M Culbertson‚ “macroeconomic theory is a theory of income‚ employment‚ prices and money”. According to P.A. Samuelson‚ “macroeconomics is a study of the behavior of the economy as a whole. It examines the overall level of a nations output‚ employment‚ prices and foreign trade”. Nature‚ Scope and importance of Macroeconomics As a method of economic analysis macroeconomics is of much theoretical and practical importance. 1. To understand the
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SOCIAL AND PERSONAL RELATED FACTORS INFLUENCING TEENAGE PREGNANCY IN BARANGGAY TIKAY‚ CITY OF MALOLOS‚ BULACAN A Thesis Presented to the Faculty of the Graduate School of La Consolacion University Philippines In Partial Fulfilment of the Requirements in MAN 201 - Research Methodology by: Andrew S. Zerrudo R.N to: Dr. Alvin V. Nuqui MABS‚ Ph.D October 2012 Chapter 1 The Problem and Its Background Introduction Teenage pregnancy or adolescent pregnancy is
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and is in the initial planning and development stages. Prior to moving forward the company will carry out a marketing situation analysis on the external macro-environment which consists of the demographic‚ economic‚ natural‚ technological‚ political and cultural environments. The macro-environment encompasses factors beyond the immediate environment that can affect an organisation and represent general forces and pressures rather than institutions with which the organisation relates directly (Palmer
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A) List and explain the three reasons Adam Smith said productivity increases with specialization. Who was Adam Smith? a. Adam Smith is writer. He wrote a book titled “An Inquiry into the Nature and Causes of the Wealth of Nations.”+ b. Three Reasons i) Repetition • The more times that an employee performs a task‚ the more capable the employee are at the task. ii) Continuity • A specialized employee doesn’t spend time exchange from one task to another. iii) Innovation • A specialized employee
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