MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization‚ the market‚ the suppliers‚ market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature‚ however the company has an element of control over how it operates within this environment. Macro marketing Refers to the external
Premium Marketing Strategic management Management
Information Packet: Evidence of The Coca Cola Company’s Human Rights Abuses and Environmental Violations brought to you by: Saint Joseph’s University Students for Workers’ Rights sju_swr@hotmail.com Table of Contents 1. SJU Students For Workers’ Rights Resolution …………………..………. 2. Overview of Coca Cola Injustices & Campaign Demands: ....................... by United Students Against Sweatshops ..……page 4 ..……page 7 …….page 12 3. Corporate Profile on The Coca Cola Company:
Premium Coca-Cola
Macro And Micro Economics Micro Economics:- Microeconomics is a branch of economics that analyzes the market behavior of individual consumers and firms in an attempt to understand the decision-making process of firms and households. It is concerned with the interaction between individual buyers and sellers and the factors that influence the choices made by buyers and sellers. In particular‚ microeconomics focuses on patterns of supply and demand and the determination of price and output in individual
Premium Microeconomics Economics Supply and demand
describe the macro environment‚ can be identified and examined. These There are a number of common approaches how the external factors‚ which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according
Premium PEST analysis SWOT analysis Law
Micro Environment The actors close to the company that affect its ability to serve its customers – the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. 1. The Company a. All groups/departments in a firm are interlinked. 2. Suppliers a. Suppliers form an important link in the company’s overall customer value delivery system. 3. Marketing intermediaries a. Helps the company to promote‚ sell and distribute the goods and services to final buyers. These
Premium Marketing Natural environment Marketing management
MD3042 CONTEMPORARY ISSUES IN GLOBAL BUSINESS MANAGEMENT Factors Influencing Foreign Direct Investment The world is becoming a global village and more companies are now operating at an international level. This essay critically analyses some of the factors which influence Foreign Direct Investment (FDI). Morrison (2006) defined FDI as the establishment of a company of a productive nature in a foreign country involving large volume of shareholding in foreign operations. The essay will investigate
Premium Investment Foreign direct investment Developed country
MICROECONOMICS | MACROECONOMICS | As the term “micro” imply‚ microeconomics facilitates decisions of smaller business sectors.Micro Economics studies the problems of individual economic units such as a firm‚ an industry‚ a consumer etc.Micro Economic studies the problems of price determination‚ resource allocation etc.While formulating economic theories‚ Micro Economics assumes that other things remain constant.The main determinant of Micro Economics is price.Microeconomics is the study of decisions
Free Economics Macroeconomics
ELD/B/BBM/511/02740 YR OF STUDY: 2ND SEMESTER 3RD YR UNIT TITLE: CREDIT MANAGEMENT UNIT CODE: HRM 323 LECTURER: DANIEL NYAKERI ASSIGNMENT (CAT 1) Quiz: discuss the components of the macro environment and explain how they affect the organization you are working for? (20 mks). Macro environment factors are uncontrollable external forces that affect how a business operates. They are largely out of the control of the business‚ and often require changes in operating‚ management‚ production‚ and
Premium Market economy Economics Market
3/19/2013 Opening Case • It was the early 1930s when a physician –turned textile trade in rural Karnataka found his business getting interrupted for want of regular supplies of cloth from the weavers. When he enquired with weavers about the reason for their irregularity‚ he was told that there was no working capital available to them. There were no banks in the area. The one located in the town was not interested in lending to small operators particularly in the rural area. Local money lenders used
Premium Marketing
Subject: macro level factors in an external environment Date: November 20‚ 2012 Hello Mr. Doe‚ It is my understanding that the large presentation on social networking is quickly approaching and a brief memo discussing how macro level factors in an external environment have impacted the structure of the online social networking industry in the global marketplace is required. In order for that to be done properly there is some information that needs to be addressed. Just what are Macro environment
Free Economics Law