Factors influencing successful brand extensions Dr Leif E. Hem Associate Professor Norwegian School of Economics and Business Administration Breiviksveien 40 N-5045‚ Bergen Norway Tel No. Int. Code + 47 55 95 96 85 Fax No. Int. Code + 47 55 95 98 74 email: leif.hem@snf.no Leslie de Chernatony* Professor of Brand Marketing Birmingham University Business School The University of Birmingham Winterbourne 58 Edgbaston Park Road Edgbaston Birmingham B15 2RT England Tel No. Int. Code + 44 121 414 2299
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Social factors-the growth of mobile phones has reached a level where most people are expected to own one. Both the sizes and prices of mobile phones have become more affordable. Hence‚ in Thailand‚ people of all status from daily-earning laborers upwards can afford a mobile phone. Daily-earning workers are replacing the use of normal lines with prepaid mobile phones‚ since they are able to control their expenses more effectively. For Thai consumers‚ mobile phones serve as both a necessity and a luxury
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The Adoption of Mobile Phones in Emerging Markets Arslan Khalid Rai Section E Lahore School of Economics Table of Contents Chapter 1 Introduction Thanks to increased connectivity‚ low cost and various benefits of using mobile phones it has become the most sought after technology in human history. In developing nations consumers are hungry for new technologies that give them an edge over their competitors such as video‚ sms services and location services. By
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Factors Influencing a Competitive Balance in Sports Following the American Psychological Association’s Guidelines Frank Therber Concordia University-Chicago Abstract The structures of revenue sharing‚ the player draft‚ reserve clause and salary caps across the professional sports landscape are all efforts or were efforts to maintain a sense of competitive balance in the industry. Leagues go about revenue sharing and the question of a salary cap in different ways depending
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The factors of influencing the fast food restaurant Chinese fast food is not something new. But fast food is not an original Chinese conception. Traditionally Chinese people value a certain kind of elegant and slow table manners‚ which symbolize health and politeness. The development of Chinese fast food can be traced to 1980s-1990s‚ when Western fast-food giants entered the Chinese market in order to attract more Chinese consumers. As a result of this‚ Chinese-style fast food emerged and
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Factors influencing the success or failure of large scale projects Introduction Projects can be difficult to plan and manage. Even with a good plan there is no guarantee that the project will be successful. As the scale of the project gets larger the complexities involved in managing it increase and the likelihood of failure increases. Very large scale projects‚ like the ones I am reporting on involve many internal and external factors which can contribute to the success or failure of the project
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IMPACT OF MOBILE BANKING ON THE EMERGING ASIAN COUNTRIES SUBMITTED BY SOURABH MUKHERJEE ROLL NO 31 PGDM IB 2009-11 RESEARCH TOPIC: Study the impact of mobile banking on the emerging Asian countries. RESEARCH HYPOTHESIS: The adoption of the channel of mobile banking model would increase overall profitability and increase the reach of customer base of banks in Asian countries. RESEARCH OBJECTIVE: The objective of the research is to understand the potential of mobile banking in emerging
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What Are The Factors Which Influence Individual Behaviour At Work? According to John Ivancevich and Michael Mattson‚ the major factors that influence individual differences in behavioural patterns are demographic factors‚ abilities and skills‚ perception‚ attitudes and personality. Let us discuss them and they are as follows:- 1. Demographic Factors: The demographic factors are socio economic background‚ education‚ nationality‚ race‚ age‚ sex‚ etc. Organisations prefer persons that belong to
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1.Abstract The area of research is on the factors that cause and propagate the current social group dynamic trends that are prevalent within the United States International University Nairobi campus ( hereby referred to as USIU). It would be prudent to first define what this paper terms as social group dynamics. This term will be taken to include all those activities that are undertaken by students at USIU that involve interaction on a physical‚ emotional and mental level with other members
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Corporation‚ 2010). Recently‚ Toyota has faced a mass recall. There are several external and internal factors to consider as Toyota ’s management reevaluates and reformulates its four functions: planning‚ organizing‚ leading‚ and controlling. Factors that impact the four functions are: globalization‚ technology‚ innovation‚ diversity‚ and ethics. Managers need to use delegation to manage all functions and factors to reestablish the credibility the company. Planning is a decision making process that incorporates
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