Discipline(s): Two including cover page. Marketing CONSUMER / BUYER BEHAVIOUR [MK 206 & MK 203 & MK 289] PLEASE ANSWER THREE OF THE FOLLOWING QUESTIONS 1. What is meant by perception? (20 marks) Give a detailed description of the factors a marketer must take into account when devising a campaign to get the attention of consumers. (80 marks) 2. Discuss the nature of situational influence on consumer buying behaviour. (100 marks) Explain any two of the following concepts and discuss
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Social Stratification Social stratification is a system by which a society ranks categories of people‚ it is a structure of inequality (a general advantage or power of one group to another)‚ it describes the way in which different groups of people are placed within society. The status of people is determined by how society is stratified for example wealth and income which is the most common basis of stratification‚ social class‚ race and ethnicity‚ gender‚ age and disability and also religion
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An Analysis on Factors that Affect Unemployment Rate: The Philippine Case An empirical paper presented to Dr. Cesar Rufino School of Economics De La Salle University In partial fulfillment of the course requirements in ECONMET Submitted by: Ramon Mikael S. Cabazor April 12‚ 2014 Table of Contents Introduction Background of the Study Statement of the Problem and Objective Significance of the Study Scope and Limitation 3 3 4 4 5 Review of Related Literature Unemployment
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agree that some people are too rich‚ while others are too poor. It’s all about in which social class you stand. Social stratification is part of our life; no one really pays attention because we are all too busy trying to make it in life. Watching “Gattaca” (1997)‚ actually opened my eyes and mind to so many things realizing that I’ve always known is just that I never really paid attention to it. Social stratification refers to the category that people is put in depending on where they stand economically
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Why Does Social Stratifications Exists? Social stratification is a system in which society ranks categories of people in hierarchy. In the United States we group people together by status of wealth. Differences in wealth is what led to social stratification. Social Stratifications exists due to three major functions. First being Structural functionalism‚ next is social conflict‚ and lastly there is symbolic interaction. (Plummer) Structural functionalists claim that social variation plays a dynamic
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The varying forms of social classes and stratification inevitably cause conflict in a society. While each type of society has benefits‚ as I read‚ only problems came to mind. In an egalitarian society‚ every member has an equal opportunity for success. There are no limits on race‚ gender‚ sex‚ etc. Morgan Fried describes egalitarianism by saying; “there are as many positions of prestige in any given age/sex grade as there are persons capable of filling them.” In theory‚ this would mean that everyone
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Social Stratification and The Great Gatsby No matter which facet we view society from we have always been divided by social class. Whether it is wealth‚ power‚ or family‚ the majority of people cannot seem to resist having a prejudice against individuals belonging to a different social class because of one of these aspects. Since the beginning of civilization society has been divided due to wealth‚ which usually goes hand in hand with power and family. The novel The Great Gatsby is an excellent
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democratic order‚ consciously sought to change the occurrences of social stratification. Discuss. INTRODUCTION Social stratification is the hierarchal arrangement of individuals or people or groups of people. It is a form of social inequality. (Haralambos and Holbon: 1990). It is mostly based on aspects such as class‚ gender or race being classified into groups.. In this essay it is going to be discussed how social stratification was practiced in South Africa before the inception of democracy and
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Stratification is a "structured ranking of entire groups of people that perpetuates unequal economic rewards and power in a society" (Witt 238). There are four major groups of stratification. They are slavery‚ castes‚ estates and social classes. In America‚ a perfect example of stratification as I know it‚ is upper‚ middle and lower class. The textbook breaks social class down even further into five categories in America: upper‚ upper-middle‚ middle‚ working‚ and under-class" (Witt 240). Throughout
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that these civilizations were labor specialization‚ trade and monument works‚ social stratification and centralized authority. The Harappa for example‚ showed their central authority by their rulers. The Harappa civilization were ruled by wealthy merchants‚ landlords and spiritual leaders‚ who were showed their status through their collection of fine jewelry like obsidian and shells‚ thus depicting their social stratification‚ because only the rulers were rich. Everyone else beneath them didn’t have
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