initiatives on consumer’s buying behaviour: An empirical study Abu Bashar‚ Assistant Professor‚ Institute of Management Studies‚ Dehradun. ABSTRACT Although research into CSR and consumer behavior is still relatively young‚ there exists a growing interest in studying the links between CSR and marketing. The Indian consumers are now well aware that‚ in pursuing their business endeavors‚ companies now have to show more responsibility towards society and the environment where they are operating and at
Premium Corporate social responsibility Business ethics Social responsibility
collaborate with other health care and information technology professionals to develop health informatics tools which promote patient care that is safe‚ efficient‚ effective‚ timely‚ patient-centered‚ and equitable. In October 2011 American Board of Medical Specialties (ABMS)‚ the organization overseeing the certification of physician specialists in the United States‚ announces the creation of physician certification in Clinical Informatics. The first examination for board certification in the subspecialty
Premium Health informatics Health care Electronic health record
the company position and advertise the product to (i) Generation- X Consumers (ii) Affluent’ baby boomers. Q4. (a): Are there any circumstances in which information from advertisement likely to be more influential than word of mouth? Q4. (b) Find two ads that depict two different defence mechanisms and discuss their effectiveness. Q5. (a) How can marketers use measures of recognition and recall to study the extent of consumer learning? Q5. (b) What is market Segmentation? How is the practice
Premium Marketing
they buy‚ where they buy‚ and how they buy‚ but not so much on why they buy. This question of “why” brings us to a micro-level analysis tourism development. In this context among other things‚ the literature explains the self concept literature in consumer research which helps to explain the psychological underpinnings of travel self-congruity that involves a process of matching a tourist’s self-concept to a destination visitor image. Traditional research methods‚ which assume a piecemeal process
Premium Tourism Factor analysis
Robotics Within the Medical Field Healthcare has come a long way during the past 10 years in the sense that people can be helped more accurately and precisely. Robotics has stormed the medical scene and is now starting to be implemented in a vast amount cases and studies. While they are not common they are certainly being tested more now in the attempts to better serve every single patient. They have robotics that allow for the doctor to use a surrogate around the hospital‚ robots that
Premium Surgery Medicine Robot
CONSUMER THEORY I Consumer theory – deals with how a consumer chooses the best bundle of goods he/she can afford. BUDGET CONSTRAINT To know which bundle of goods a consumer can afford‚ we have to look into the consumer’s budget constraint. We first assume that there are only two goods‚ say good x1 and x2. A consumer can choose from bundle A (3‚ 2) – 3 units of good 1 and 2 units of good 2; bundle B (6‚ 5) – 6 units of good 1 and 5 units of good‚ so forth. Given the price of good 1 (p1)‚
Premium Consumer theory
an ethical perspective that emphasizes the importance of personal relationships and affection‚ and places and has less emphasis on principle. Whereas virtue ethics is an attempt to classify what is deemed as a moral character on the basis of one’s choices or actions‚ rather than at ethical duties and rules‚ or the consequences of actions The words "virtue"‚ "ethics"‚ and "morals" are not clearly expressed and are commonly self-interpreted by how the listener believes the words apply to him or her
Premium Ethics Virtue ethics Morality
Uses of echocardiography Echocardiography (echo) can be used to evaluate your cardiac performance‚ the function of your heart valves‚ the thickness and motion of your heart walls‚ and the size of your heart chambers. An echo can help diagnose many heart conditions. Cardiac performance An echocardiogram can show how well your heart pumps blood (cardiac performance). To evaluate your cardiac performance‚ your doctor will mainly be interested in: • Your left ventricle‚ which pumps oxygen-rich
Premium Heart Cardiology Myocardial infarction
Abstract The aim of this Project is to provide an introduction to the "Freudian Personality Theory” as a personality development tool‚ and investigates the influence of Freudian Personality Factors in some advertisement. In our findings we show that‚ how id influenced the AXE body spray advertisement‚ Superego influenced by the Daily Prothom Alo & Save the Children advertisement and Ego influenced by DBBL Scholarship ad & Prime Bank loan advertisement. Finally‚ we try to personify that
Premium Sigmund Freud Psychology Psychoanalysis
An analysis on Wahaha’s marketing strategies in applying consumer behaviour theories Hangzhou Wahaha Group is a private group of companies‚ featuring beverage products‚ which also has become one of major beverage producers in China. The name ‘Wahaha’ is a children’s folk rhyme and also stands for the sound of children’s laugh in Chinese. The company is run by zong qinhou who started the business by selling ice cream and sodar on a tricycle in 1987. (Wahaha‚ 2012)The turning point of his business
Premium Marketing