BP By: Anna DeHart About BP “BP is one of the worlds leading international oil and gas companies‚ providing its customers with fuel for transportation ‚ energy for heat and light‚ retail services and petrochemical products for everyday items” In 1908 oil was found in a rugged part of Persia after a long search. Things we do are: • Find oil and natural gas • Extract it from hard to reach places • Move it to sea or land • Make what is needed from it • Generate low carbon power • Build construction
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forces 5 2.1.6 Key success Factor 7 2.2. Internal Environment 8 2.2.1 Current Strategy 8 2.2.2 Marketing Mix 8 2.2.3Performance Analysis 9 2.2.4Resource Analysis 10 2.2.5 Strategic Options 10 3.SWOT Analysis 10 3.1.Strengths 10 3.2.Weaknesses 11 3.3.Opportunities 11 3.4.Threats 11 4.Competitive Advantage 11 5.Strategic Thrust 12 5.1 Recommended Strategy – medium term (3-5 years) 12 5.2.Marketing Goals 13 5.3.Product-Market investment Strategies 13 6.Strategic Marketing Mix 14 6.1
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other 21% (Apple Financial‚ 2006). Strategic planning involves making decisions about an organization ’s long-term goals and strategies. These plans have strong external orientations and cover major portions of the organization. Senior executives are responsible for the development and execution of the strategic plan even though they usually do not formulate or implement the entire plan (Bateman‚ 2004). Successful companies have been diligent in the planning of the organization ’s long-term goals
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Question 11: Strategic control‚ financial control‚ and strategic planning are three ways of dividing responsibilities between corporate centre and its business units. Discuss these three ways of control and their links with three corporate rationales (portfolio manager‚ synergy manager‚ and parental developer). Give examples to support your argument. Read 450-452 of text Goold and Campbell identified 3 parenting styles reflecting the degree to which staffs at corporate headquarters become involved
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Business Strategy Guidance for Contents Contents 2 Introduction 3 Strategic Concepts and Terms 4 Business Strategy 5 Strategic Thinking 5 Ansoff’s Growth Vector Matrix 5 Strategic Planning 7 BCG Growth-Share Matrix 7 Directional Policy Matrix 8 Co-Operative Food Store Audits 10 Environmental Audit 10 PESTEL Analysis 10 Porters 5 Forces: 10 Organisational Audit 11 Stakeholder Analysis 14 Co-operative Stakeholders 14 Stakeholder Mapping 14 Bibliography 16
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Google is able to achieve the perfect combination of Business‚ Organizational and IS strategies. Its business strategy focuses on delivering superior technology solutions coupled with a work environment that encourages innovation. Google’s IS strategy involves building state of the art applications‚ networks and security architecture that facilitate the flow of information throughout the organization. Google is able to balance all three aspects of the IS triangle and as a result has dominated the
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Strategic information systems planning is a crucial component of business in the 21st century. From the smallest of businesses to multi-national corporations‚ successful use of IT and IS drive fundamental business processes‚ help business cope with increasing marketplace demands‚ and form an integral basis for competitive advantage. This paper will discuss strategic information systems planning‚ information technology‚ information systems‚ and how they affect competitive advantage‚ business planning
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Strategic Planning & The Marketing Process STRATEGIC PLANNING Strategic Planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities. It involves defining a clear company mission‚ setting supporting objectives‚ designing a sound business portfolio and coordinating functional strategies. Strategic Planning set the stage for the rest of the planning in the firm. It involves defining a clear
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Methodology 1. CORPORATE Main importance of Maxis is that they have corporate plan in order to maintain their position in market to serve the customers. As a responsible business‚ Maxis have embedded the principles of corporate responsibility (“CR”) in their day-to-day operations. Sustainable and ethical ways of doing business have been at the core of Maxis’ initiatives. To achieve business success over the long-term‚ Maxis recognize that they must continue to foster and nurture meaningful relationships
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TQM STATEMENT The quality statement include the vision statement‚ mission statement‚ and quality policy statement. Once established‚ they are occasionally reviewed and updated. They are part of the strategic planning process‚ which includes goal and objectives. The use of the four statements varies considerably from one organization to another organization. As a matter of fact‚ small organization may use only the quality policy statement. In addition‚ they may be considerable overlap or duplication
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