Brand Positioning Strategy Summary Report Thebe Ikalafeng Group MD The Brand Leadership Group 25 October 2007 Contents 1. 2. 3. 4. BRIEF APPROACH SUMMARY INSIGHTS & BEST PRACTICE POSITIONING THE GAUTRAIN BRAND 5.1. BRAND ESSENCE 5.2. BRAND BLUEPRINT 5.3. BRAND ARCHITECTURE 5. 6. ACTIVATING THE BRAND ACROSS PHASES NEXT STEPS The Brief Develop an integrated project overarching brand proposition: what the Gautrain brand stands for‚ what it does
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Bing Section I: Introduction Bing is a web search engine from Microsoft Corporation. Unveiled in May 2009‚ Bing claimed as a “decision engine” to help people more easily navigate through the overload amount of information to come up with better decisions in purchasing‚ planning a trip‚ researching a health condition or finding a local business. However‚ things seemed not as easy as it was expected. The idea of it being a “decision engine” doesn’t do a great deal to mask the truth that Google
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Substance Abuse Students Against Substance Abuse Proposal for a Social Responsibility Campaign in the Dallas Independence School District University of Texas of Dallas BCOM 3311 – Wednesday 5pm Introduction “When people decide where to invest their money‚ as many as 66% consider a company’s dedication to social causes before investing their money” (Tyson). Since more than half of potential investors take social responsibility into consideration‚ it is critically
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IDENTIFYING FACTORS EFFECTING STUDENTS’ PARTICIAPTION IN THE CLASSROOM Javaria Rana 05-231 Nazia Malik 05-223 Sadaf Naeem 05-244 M.A Education Session: 2005-07 Submitted in Partial Fulfillment of Requirements for the Degree of M.A Education DEPARTMENT OF EDUCATION UNIVERSITY OF SARGODHA SARGODHA 2008 IN THE NAME OF ALLAH THE MOST COMPASSIONATE THE MOST MERCIFUL ACCEPTANCE CERTIFICATE Master’s Thesis entitled “Identifying Factors Effecting Students’ Participation
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requires a lot of efforts and capital from new organizations to overtake the awareness and brand loyalty that exist for the established brands. This case study illustrate how a South Korean auto maker Kia Motors Corporation‚ has used its strategic marketing planning to develop its brand recognition in the UK automotive market. Kia Motors Corporation founded in the year 1944 and one of the oldest manufacturers of motor vehicles in South Korea. Kia Motors initiated with manufacturing of bicycles and
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Need of E-Recruitment Strategies in Emerging Scenario Abstract: Background: E- Recruitment strategy is the well articulated technique for effective utilization of internet technology to improve efficiency as well as effectiveness of the recruitment process. As internet usage became widespread‚ the first step of e-recruiting was the addition of online career option on corporate websites itself. It was mostly accepted that corporate website recruitment has improved recruiting efficiency. Major two
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Minnesota School of Business 10 Blockbuster Marketing Strategy Shawn Rudkin What role has Netflix played in the development of Blockbuster’s strategic planning? How important is Netflix to Blockbuster’s future strategic plans? The success of Netflix forced Blockbuster to see the growing popularity of rent-by-mail formats. In 2003 Blockbuster launched a rental subscription program‚ which would allow subscribers to rent an unlimited number of movies during the subscription period like Netflix‚ but
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FACTORS TO CONSIDER WHEN CHOOSING A UNIVERSITY Many people around the world have dreams of becoming a very well known person around the world. Many people want to be doctors‚ engineers‚ lawyers‚ etc. For many of these dreams‚ we would need post-secondary education. More than 50% of the jobs in the world need post-secondary education. If someone wants to be a doctor‚ engineer‚ or a lawyer‚ or some other world renowned profession‚ he/she would need to go to university. When choosing a university
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In this article‚ the new chief operation officer of Instagram‚ Ms. White speaks about their new marketing strategy. Instagram is a free Photo sharing social media service. But now Ms. White is planning to sell advertisements on Instagram while maintaining their focus on providing users with a clear design and a simple way to share photos. Additionally‚ Instagram also wants to avoid repeating its parent company‚ Facebook’s earlier missteps with advertisers. SWOT analysis can be done to determine
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shoe which carried the famous “Swoosh” design called Nike‚ a name inspired by the Greek goddess of victory. With the popularity of their first sneaker‚ Blue Ribbon Sports released its first line of Nike Shoes in 1972; however it was not until 1978 when the founders officially named the company Nike. Nike’s first original product was derived from Bowerman’s “Waffle” design. Bowerman conceived of different outsoles that would grip nicely to the new urethane track of the Hayward Field of the University
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