airman from McConnell Air Force Base who had worked as a pizza cook‚ purchased some secondhand equipment and were ready for business. The first night‚ they gave away pizza to interest potential customers. Many people ask how Pizza Hut got its name. When the Carneys were setting up that first restaurant‚ the building has a sign with room for just nine characters. They wanted to use "pizza" in the name‚ which left room for a word with only three characters. A family member suggested the building looked
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The Role of Consumer Involvement in Determining Cognitive Response to Broadcast Advertising Laura M. Buchholz Robert E. Smith This paper investigates the role of involvemeni in deurmmitxg consumer response to radio and TV commercials. Afur reviewing reletani Uterature. a summary model thai focuses on the amount and type of cognitive elaboration and subsequent ejects on consumer recognition of the brand and message points is presented. Hypotheses are developed that predict interaction ejfects
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CONSIDER THE LOBSTER The enormous‚ pungent‚ and extremely well-marketed Maine Lobster Festival is held every late July in the state’s midcoast region‚ meaning the western side of Penobscot Bay‚ the nerve stem of Maine’s lobster industry. What’s called the midcoast runs from Owl’s Head and Thomaston in the south to Belfast in the north. (Actually‚ it might extend all the way up to Bucksport‚ but we were never able to get farther north than Belfast on Route 1‚ whose summer traffic is‚ as you
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Health Professions and Society 1A SAQs SAQs 1 1. Which ethical theory discussed in Chapter 2 of Ian Kerridge‚ Michael Lowe‚ Cameron Stewart. Ethics and Law for the Health Professions‚ 4th Edition‚ 2013: Federation Press. do you consider most plausible? Why? It can be argued that the most plausible theory is that of consequentialism‚ which defines the righteousness of an action via its consequences. Through evaluating all the possible actions that can be undertaken in a given situation and their
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FACTORS AFFECTING ATTRITION AND STRATEGIES OF RETENTION Why Do People leave Jobs? There are various factors that affect an individual’s decision to leave a job. While an employee’s leaving the job is considered attrition by one organization‚ it is looked at as talent acquisition by the new organization and to the individual it means a career move‚ economic growth and enhanced quality of life/convenience or closeness to family etc. Hence‚ what is a problem for one may be an opportunity for another
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Promotional and Advertising Strategies: Toyota and Ford BUS 508 - Contemporary Business December 7‚ 2014 Introduction Advertising is paid non-personal communication usually targeted at large numbers of potential buyers. Promotional strategy is another marketing mix element that effectively blends advertising‚ personal selling‚ sales promotion and public relations to achieve its goals of informing‚ persuading‚ and influencing purchase decisions (Boone‚ 2013). Both of these actions are needed
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You should first have an idea of the type of computer you want.You should plan to purchase your new computer so that you can get a good product life out of your computer. It will be very disheartening to purchase a brand new computer only for you to get a small use out of it. You should purchase a computer for two or three years out; due to the rapid changes in the technology field. The next step should include finding a good store to purchase from. A general rule to remember is that computers
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ALLTECH ALLTECH ERP IMPLEMENTATION PRELIMINARY PROJECT SCOPE STATEMENT GROUP 1 Agarwal‚ Mayank Meghlan‚ Saurabh Sheshadri‚ Suraj www.all-techconsulting.com ERP IMPLEMENTATION PRELIMINARY PROJECT SCOPE STATEMENT GROUP 1 Agarwal‚ Mayank Meghlan‚ Saurabh Sheshadri‚ Suraj www.all-techconsulting.com 1. Executive Summary | ALLTECH intends to implement
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Chapter 4: Case Problem 1—Planning an Advertising Campaign Variables are as follows: T1 - Number of TV Ads with rating of 90 and 4000 new customers. T2 - Number of TV Ads with rating of 55 and 1500 new customers. R1 - Number of Radio Ads with rating of 25 and 2000 new customers. R2 - Number of Radio Ads with rating of 20 and 1200 new customers. N1 - Number of Newspaper Ads with rating of 10 and 1000 new customers. N1 - Number of Newspaper Ads with rating of 5 and 800 new customers. MAX 90T1 +
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Should there be additional and more severe limits on how retired politicians can use leftover campaign finances? Yes‚ I believe there should be severe limits as to how leftover campaign finances are to be used based on the following: (1) to prevent fraudulent acts by deceitful politicians. (2) To build and maintain high ethical standard within the political realm and the politicians. (3) To gain trust of the public. As a faithful contributor to campaign funds‚ regardless of the amount‚ I would
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