Contents: Executive Summary 3 Introduction 3 The Automobile Market 4 Competition 4 Leading Suppliers of Cars 4 Current Offerings 5 Prius Target Market/ Segmentation Criteria 5 Demographic 6 Psychographic 6 Geographic 6 Toyota 7 SWOT Analysis 7 Marketing Communication 8 Major Trends 8 Marketing Strategy 8 Communication Mix 9 Marketing Campaign 10 Media Strategy 11 Post Campaign Testing 11 Summary 11 Current Future Environment 12 Appendix Attitudes of Consumers
Premium Plug-in hybrid Toyota Prius Internal combustion engine
JOHNSON Toy yota Re ecalls (A): Hit tting th Skids he Th past few we he eeks … have m made clear tha Toyota has not lived up to the high s at standards we s for set ourselves. More imp portant‚ we hav not lived up to the high standards you have come to e ve p expect from us I am s. deeply disappointed by that and ap y pologize. oda‚ Presiden of Toyota M nt Motor Corpor ration‚ — Akio Toyo February 9‚ 2010‚ Wash hington Post O Ed1 Op My advice is‚ if anybody owns one
Premium Toyota
prompted Toyota to recall 2.17 million cars Thursday - marking the third time the automaker has made such a move since 2009. Toyota issued the recall at the urging of the U.S. Department of Transportation. The world’s No. 1 automaker said the recall will address a problem with accelerator pedals getting jammed under floor mats or driver’s side carpeting. The new recall includes 600‚000 4Runner SUVs made between 2003 and 2009‚ 761‚000 RAV4 compact SUVs produced from 2006 to 2010‚ and 17‚000 Lexus LX
Premium Toyota Toyota Prius
Toyota Motor Corporation Toyota Motor is one of the leading auto manufacturers in the world. Toyota sells its vehicles in more than 170 countries and regions worldwide. Toyota’s primary markets are Japan‚ North America‚ Europe and Asia. It is headquartered in Toyota City‚ Japan and employed about 316‚121 people as on March 31‚ 2008. Strengths‚ Weaknesses‚ Opportunities and Threats (SWOT) Location of Factor TYPE OF FACTOR Favorable Unfavorable Internal Strengths • Strong financial performance
Premium General Motors Japan Automotive industry
Slide 9 Location ~ There is an old realtor’s joke that goes: "What are the three most important things to consider when building or buy a house?" The answer is‚ "Location‚ location‚ and location!" It’s certainly true‚ location is the most important consideration. Though remodels‚ additions‚ redecoration‚ or anything else can be fixed‚ but location is the one thing that one can’t change. So we have been sure to choose wisely. Slide 10 Budget ~ We have to been careful not to buy more land
Premium HVAC Landscape Efficient energy use
EXECUTIVE SUMMARY This report examines the international expansion of Toyota Motor Corporation‚ the largest auto manufacturer in the world employing over 300‚000 staff in its plants worldwide. A review of the relevant literature done first after which it goes on to explain the major expansions conducted by Toyota. The report moves on to discuss Toyota’s new global business plan strategy by Toyota in order to alleviate conflicts and promote international expansion before moving on to an analysis
Premium Toyota
within Toyota Motor Company Webster University Abstract This paper explores multiple published articles discussing Toyota Motor Company’s strengths‚ weaknesses‚ opportunities and threats. A review of Toyota’s decisions to hide important information prior to recalls leads us to a discussion of where Toyota can go from here. The paper includes recommendations for Toyota Motor Company in order to move forward after their 2010 recalls. In addition‚ organizational changes will assist Toyota Motor
Premium Toyota Management Lexus
MKT 500 Marketing Management - 2014 Fall 1 - Section B Case Study. Read "Toyota” on pp. 352-353. Submit answers to the following in essay form. Nida DEMIRBAS INTRODUCTION Toyota Company established in September 1933‚ the company rulled by the Toyota Automatıc Loom Companıes founding ’s son Kiichiro. After a little bit time later‚ in 1934 department produce first A type engine. Also‚ the company complete model A1 prototype passenger car in May 1935‚ then they used the engine
Premium Toyota
TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS Study on Premium CarsWithTOYOTA KIRLOSKAR MOTORS | Submitted By: PRASHANT MAKKER MBA-IB (2009-2011) Roll No. : A1802009009 INDUSTRY GUIDE FACULTY GUIDE Mr. RAJESH GROVER Mrs. KOKIL JAIN Manager –North Planning Toyota Kirloskar Motors AMITY INTERNATIONAL BUSINESS SCHOOL‚ NOIDA AMITY UNIVERSITY – UTTAR PRADESH CERTIFICATE OF ORIGIN This is
Premium Toyota
015-0781 Toyota Motor European (TME) Sustainable Logistics: An Example to Brazil Authors: Camila Papa Lopes – Unisantos – camilapapa@hotmail.com Av. Monteiro Lobato 520 – São Vicente – 55-13-9119-1183 Dr. Getulio Kazue Akabane – Unisantos – akabane@webrazil.com.br Rua Dr. Carvalho de Mendonça 144 – Santos – 55-11-99787520 Prof. Washington Luiz Pereira Soares – Unisantos – washington@itri.com.br Dr. Carvalho de Mendonça 144 – Santos – 55-13-97817942 Prof. Rafael Mateus Barreto – Unisantos
Premium Sustainability Supply chain management Logistics