A BRAND AUDIT Table of Contents Introduction: 3 Brand Inventory 6 Brand Elements: 6 Diet Pepsi and Pepsi Company Profile (appendix)– (To be added) 9 MARKETING MIX: 9 Product Characteristic and Attributes 9 Price 11 Promotion 12 Points of Parity and Points of Difference between Diet Coke and Diet Pepsi – (To be added) 15 Brand Exploratory 15 Brand Awareness 15 Brand Image 16 Interpretation of Brand Exploratory: 19 Introduction: No one thought a drink sold for five
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The Atkins Diet: Is it Safe and Effective? People in today ’s society all want to find the perfect solution to their weight problems. They are looking for a diet which would allow them to eat all the foods they love and still loose weight. Dr. Robert Atkins‚ founder of the Atkins Diet‚ devised a diet that allows people to eat such food as fried eggs‚ bacon‚ steak and other high-fat foods as long as they drastically reduced the amount of carbohydrates they consumed. Is this a safe and effective
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Mediterranean diet with delicious pizzas‚ pastas‚and breads. However‚ a true mediterranean diet “consists mainly of fruits and vegetables‚ seafood‚ olive oil‚ hearty grains and more”(1). The Mediterranean diet highlights eating primarily fruits and vegetables‚ and replacing butter with healthy fats (1). It also stresses using herbs and spices to flavor dishes instead of salt‚ and reducing the amount of red meat and eating poultry and fish at least twice a week instead (1). The Mediterranean diet has been
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Landscape of the UK Fast Food Sector‚ To What Extent was the Subway Diet Effective as a Strategic Ploy?” Gene Allen Vega Institute of Business and Law (IBAL) Bournemouth University BA (Hons) Accounting and Business Date of submission: 19th April 2007 TABLE OF CONTENTS Summary…………………………………………………………………………. 1 Chapter 1: Introduction…………………………………………………………... 2 1. Background…………………………………………………………... 3 2. General Research Area………………………………………………. 5 1. The Subway Franchise…………………………………
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The Mediterranean Diet John Q. Student College University Abstract This paper explores the research available on the history‚ nutritional guidelines‚ and health benefits of the Mediterranean diet (Mediet). A ranking in U.S. News (2014) has the Mediet as one of the top three best diets on a scale of short- and long-term weight loss‚ ease of following‚ nutrition‚ safety and performance as diabetes and heart diet. This paper examines these claims against the research available to gain
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The Vegetarian Diet The vegetarian diet is a healthy lifestyle followed by more than seven million Americans. Every coin has two sides‚ and likewise‚ the vegetarian diet can be healthy or not depending on the choices a person makes. Vegetarian diets focus on plants for food that tend to be low in cholesterol and fat. “Many studies have shown that a vegetarian diet seems to contribute to a lower risk of obesity‚ heart disease‚ high blood pressure‚ and some cancers.” (“Health” 8). Plus
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thousands of diets today‚ some prove to be more beneficial to others‚ and then there are some diets that stand out because of such a high success rate. Two diets that I believe are extremely beneficial for improving ones health‚ and has been proved successful time and time again are: the DASH diet‚ and the Flexitarian diet. By changing the way you eat‚ both diets have extraordinary benefits for your health‚ and prevent diseases such as cancer‚ heart disease‚ and high cholesterol. The DASH diet is a diet
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Is TerraPass a fad‚ fashion‚ or style? Before someone can really answer that question they need to know what TerraPass is and what it does. According to the Wikipedia encyclopedia‚ TerraPass is a social enterprise that provides carbon offsetting products to individuals and businesses. TerraPass uses proceeds from member purchases to fund greenhouse gas reduction projects such as wind farms and methane digesters. So now you might be wondering what a carbon offset is. A carbon offset is a certificate
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lifestyle. Whether it is on Weight Watcher‚ Jenny Craig‚ E-diets‚ diet pills‚ surgeries or with diet and exercise or any other one of the methods out there. Instead of using diet pills that only work when a person is taking them‚ the healthiest and safest way to lose weight is with diet and exercise. The most important thing is how these things can make life healthier for anyone who wants to lose weight. When trying to lose weight on diet plans and pills can be very pricey when there are other
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glycogen (Rady Rolfes‚ Pinna‚ and Whitney‚ 2006). That is the energy you are using while you exercise‚ while your body will burn more fat for energy when you are at rest. It is of utmost importance to make sure enough carbohydrate is included in your diet if you want to be a competitive athlete. Proper "carbohydrate loading" before exercise will decrease the perception of fatigue during extended exertion (Colgan 1993). That doesn’t mean‚ however‚ that you only need carbohydrates before training‚ but
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