DAVID ARKER’S MODEL FOR BRAND IDENTITY CONVERSE Core Identity Product thrust: Subsidiary of Nike deals in apparel‚ shoes and sports accessories. Retailing is done through Planet Sports which is specialty format under pantaloons India ltd. User profile: Used by kids and youths who are fashion rebels in real sense n love retro style. Attraction among students as its a pocket friendly brand. Performance: Converse has kept innovation core to its strategy‚realizing fully that the
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Brand Ambassadors serve as the face of their client company at promotional events. They offer the company a chance to make a good impression on prospects. An effective brand ambassador is one who is interested in the product they are promoting‚ who can easily connect with the product. "During the live brand experience they become the identity of the brand‚ because they are the only human interface between the brand personality and the consumer. They are the people who have the potential to appeal
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A brand is a “name‚ term‚ design‚ symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Proper branding can result in higher sales of not only one product but on other products associated with that brand. Brand is the personality that identifies a product‚ service or company and how it relates to key customers‚ staffs‚ partners‚ investors etc. People engaged in branding seek to develop the expectations behind the brand experience
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BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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bar soap industry in India is highly orgai&ed with an annual growth rate of 13% and over RS 9‚193 Crores in 2007. The industry is fragmented to a moderate extent with a few international players having large market share and few local players occupying minor share. The largest companies in this segment are HUL‚ Wipro‚ Godrej‚ Nirma‚ and Reckitt Benkiser. The bath and shower products form bulk of this industry with a contribution of Rs 8‚678 Crores1. The soap industry in India is classified into
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prohibition effort‚ it might be prudent to ask the question‚ "Are we making any progress?" ("Ron"). Amazingly‚ the answer from experts on both sides of the issue is a resounding "no." It is clear at this point that the War on Drugs has ultimately failed‚ while the collateral consequences of pursuing drug prohibition have left America in a disastrous state‚ rife with both economic and social problems. While American drug prohibition was in motion via legislation as early as 1875 with the enactment
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BRAND AWARENESS OF INDUSTRIAL PAINTS OF GOA PAINTS & ALLIED PRODUCTS SUBMITTED BY:- Jayalekshmi S.P. PGDM: - TPS 20th BATCH Roll No: - 20024 Corporate Guide Faculty Guide Mr. Ajith Vasudevan
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A Failed Experiment: The Articles of Confederation War-torn and economically weak‚ the United States in the late 1700s‚ was in desperate need of government and law. The solution drawn up by Congress was the Articles of Confederation. This document acted as the law of the land until it was superseded by the Constitution in 1789. In fear of tyranny‚ the Articles created a very weak central government‚ with federal power consolidated in a unicameral legislature. There was no executive or judicial
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Brand name Dosage form composition Pack size Manufacturer importer prize FERROCARE CAPSULES DRIED FERROUS SULPHATE107.2MG‚FOLIC ACID 500MCG‚CYANOCOBALAMIN 300MCG 6x10s‚ 6s Softgel Health Care Pvt Ltd. Pharma Associates RARICAP L 200ML GLASS BOTTLES FERROUS CALCIUM CITRATE AND FOLIC ACID 25MG & 0.5MG Bafna Pharmaceuticals Ltd. Associated Laboratories (Pvt) Ltd FERUP SOFT GEL CAPSUL FERROUS FUMARATE 152MG +FOLIC ACID 1.5MG BP 12X10‚ 4X30 Cadila Healthcare Ltd Hemas Pharmaceuticals Pvt Ltd FERROVIT
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The Articles of Confederation failed The Articles of Confederation was a document stating the laws of early America. This essay will state how and why they failed. The Articles failing led to a better document‚ so it worked in the end. John Dickinson was the writer of these articles‚ with the help of 12 other congress members. It was a good start to a great nation. “The Stile of this Confederacy shall be: The United States of America.” The Articles of Confederation failed for many reasons‚ Finances
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