III. Overview of the Company and Brand A. Internal Analysis Company Overview: Marketing Strategy of Brand a. Brand description‚ product line overview classification Nike carries a wide selection of all kinds of athletic shoes. Running shoes‚ basketball shoes‚ casual shoes‚ trail shoes‚ and cross trainer shoes. Nike tends to be more on the expensive side when compared to otherathletic shoes brands in the market today‚ but with such a strong brand reputation people continue to buy
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INDIA Population totale (2013) 1 277 803 914 hab. As more people connect to the Internet in India‚ time spent social networking is exploding on sites like Facebook and Orkut. It’s one of the primary motivations for going online. In both rural and urban areas‚ social networking is a key driver of use. The most popular site in India is now Facebook‚ which has seen its market share grow by almost 50% from 2010 and 2011. This article looks at five key social networks in India. 1. Facebook 52million
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DOING BUSINESS WITH INDIA REALITIES‚ MYTHS & PERCEPTIONS ANMOL SOOD JALTEK GROUP 18TH MARCH 2010 DOING BUSINESS WITH INDIA INTRODUCTION Talk will focus on doing business in India keeping in mind 4 perspectives: 1. INVESTOR 2. TRADE ACQUIRER 3. TRADE DIVESTMENT 4. TRADING RELATIONSHIP I will show a slightly different perspective to TCS! Controversial – POI perspective! No IST (Indian Standard Time!) – will keep to strict timings (hopefully!) www.jaltek-group.com JALTEK GROUP INTRODUCTION
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Brand Wars "To be‚ or not to be: that is the question" To rise as the new prodigy or to remain imbecile - An issue churning in the minds of all the ’brand owners’. Brand Wars have been going on for decades but it has taken a completely new outlook in the recent years. The fierce battle between brands of the same genre continues as one tries to rise over the others as superior to lead the market. Looking back at the 70’s we can see the brawl between the two highly popular brands Pepsi and Coca-Cola
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Southern Asia. With a population of 1.2 billion‚ India is one of the most populous nations in the world and falls slightly behind China. India‚ which is 12 times largest that UK and 8 times largest than Japan occupies just 2.4 % of the total surface of the earth in spite of being seventh largest in regards to the total covering area. India’s landscape varies from snow-capped peaks to deserts‚ plains‚ rainforests‚ hills‚ and plateaus. Presently India has 29 states and 7 union territories. It is home
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Indian Institute of Management Bangalore Post Graduate Programme Sales and Distribution Management PGP (Term 4) 2014-15 Prof. Avinash Mulky 1. Introduction The quality of sales and distribution management is an important determinant of success in customer acquisition and revenue growth for companies across business sectors. Although some businesses sell directly to their customers using a client acquisition team or company sales force‚ many sales organizations utilize a channel for
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Why people buy counterfeit brands First of all it is important to say that there are two types of counterfeit product purchases by consumers. Deceptive counterfeiting takes place where the consumer does not know that they have purchased a counterfeit product. In contrast‚ non-deceptive purchases of counterfeit products take place where the consumer willingly buys the counterfeit products. We’re dealing here with the latter type of purchase. If lawmakers and the producers of genuine branded goods
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Brand Personality The aim for the brand personality of our product is to come across as a more luxurious option in comparison with other share bags; we believe this could give our product an edge on the competition. We believe a more luxurious and classy brand personality will appeal more to our target market. Our target market for this product is women from the ages of 28-40; we are particularly aiming at middle class women who are of a professional stature who have a more luxurious approach to
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BRAND EQUITY Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now‚ they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks‚ one sees more Hindi songs as jingles for TVCs than the original song itself. So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat‚ the
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Reliance Industries Limited About Reliance Reliance is India’s largest private sector conglomerate and amongst Fortune Global 500 companies. They enjoy global leadership and are the largest producer of polyester fibre and yarn‚ having the largest refining capacity at any single locations and also have fully integrated operations spanning exploration and production of oil and gas‚ petroleum refining and marketing‚ retail and telecommunication. Mission of RIL for the environment •Use sustainability
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