Samsung.com History Samsung has a very long history dating back to the 1940s. . Firstly‚ Samsung Store was founded by Lee Byung Chull in 1938 as a small company. This is the beginning point of a worldwide known brand‚ Samsung. Korean War is the turning point for this small company. After the war‚ Samsung Company was developed in many different fields and this brought prosperity. During its history‚ Samsung was supported by many people and associations and sometimes
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Aaker’s Brand Personality Scale for Colgate Brand Bejoy John Thomas and P C Sekar Executive Summary Brand differentiation is now becoming an important tactic for combating competition in the hostile marketplace. A viable solution for establishing the distinctiveness of a brand is through brand personality. Attaching personalities to brands contributes to a differentiating brand identity‚ which can make brands more desirable to the consumer. Jennifer Aaker developed a specialized brand personality
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BRAND POSITIONING OF SCORPIO Presented By KushalDey(314SM100 5) INTRODUCTION Mahindra & Mahindra is a flagship company of the Mahindra group based in Mumbai with a turnover of `55 billion. The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed. The shares of the company were listed in the Bombay Stock Exchange in 1956. Initially set up to manufacture general-purpose utility vehicles‚ Mahindra
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MBA (Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market. A good brand positioning helps guide marketing strategy by clarifying the brand’s essence‚ what goals it helps the consumer achieve
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London School of Commerce Toyota 2013 Brand Equity and its measures Table of Contents 1.0. Introduction: 1 2.0. Brand Equity: 2 2.1.0. Financial perspective: 2 Toyota Financial statement (Example 3 2.1.1. Caculating Brand Equity through discounted cash flow 3 2.2.0. Non-financial perspective: 5 2.2.1. the real and implied brand attributes 5 2.2.2. Importance of a company’s brand logo‚ symbol or trademark: 6 3.0. Different approaches for building brand equity 7 3.1. Cost based approaches
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Term Project: Brand Repositioning Brand management 10/21/2011 Submitted To: Prof. S. Balasubramanian Submitted By: Manali Agarwal 10PGDM026 Monica Dhiman 10PGDM031 Naval Maheshwari 10PGDM033 Rahul Jain 10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik 10PGDM024 Shubham Agrawal 10PGDM050 Submitted By: Manali Agarwal 10PGDM026 Monica Dhiman 10PGDM031 Naval Maheshwari 10PGDM033 Rahul Jain 10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik
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permitted emulsifiers. Cocoa constitutes nearly 40% of the total raw material cost. The following report attempts to make a study on the chocolate industry and the position of the chocolate brand‚ Cadbury. The brand name chosen is the umbrella brand as we feel that the corporate name is recognised as a brand‚ not so much its individual products. The study will focus on the marketing and advertising strategy employed by Cadbury in the context of the Indian macro environment and industry structure
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Brand Comparison Paper Edwin Loeffler‚ Jessica Canaday‚ Mackenzie Damm‚ Cindy Berrios BRM/353 September 8‚ 2014 Bridget Peaco Brand Comparison Paper Introduction Pepsi Co. and Coca-Cola have been in business for a long time and both are largely successful companies in the beverage industry. They both have different brand components in comparison. A few of the different comparisons would be pricing‚ quality‚ packaging‚ logos‚ brand equity and features. In the following paper we will discuss
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Communism in the Soviet Union and Why it Failed Communism is defined as "a system of political and economic organization in which property is owned by the community and all citizens share in the enjoyment of the common wealth‚ more or less according to their need." In 1917 the rise of power in the Marxist-inspired Bolsheviks in Russia along with the consolidation of power by Vladimir Lenin and Joseph Stalin‚ the word communism came to mean a totalitarian system controlled by a single political
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How the Media Failed Women in 2013 If you pick up a newspaper‚ magazine‚ or‚ if you’re feeling especially brave‚ turn on a TV then you will be blasted by millions of ads with heavily photo shopped and over sexualized women. The successes of women in 2013 were countless yet we don’t talk about or celebrate them. Instead we revert back to sexist advertising‚ over sexualizing women in popular culture‚ shaming women over their sex lives‚ underrepresenting female protagonists in film and television‚
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